Swallowing a spoonful of baking soda before a race used to be the nutritional equivalent of playing Russian roulette with your digestive system. Yet many athletes kept doing it – because, inconveniently, it worked.
Continue readingAccess Innovation Newsletter Summary – 19.06.2025
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Continue readingFaith Kipyegon, Nike, and the Four-Minute Question: Sporting Greatness or PR Masterclass?
On June 26th, Faith Kipyegon is expected to become the first woman to run a sub-four-minute mile. It’s an extraordinary sporting milestone — but is sport really the main event?
Continue readingAccess Innovation Newsletter Summary – 12.06.2025
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Continue readingAI Isn’t a Plug-In, It’s a Paradigm Shift – So what’s Your AI Strategy?
We’ve all been talking about AI for a while now. It’s in your feed, your inbox, your spam folder — and, almost certainly, somewhere in your organization.
Continue readingAccess Innovation Newsletter Summary – 05.06.2025
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Continue readingWhen Online Could Mean Offside: What the UK’s New Safety Laws Mean for British Sport
On 25 July, the UK’s Online Safety Act comes into force. Silicon Valley’s conscience was found wanting, and Ofcom will be the new sheriff in town.
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