About Us

The STA Group is a communications and events organization which is dedicated to informing, inspiring and celebrating all aspects of sports technology across the international sports sector.

We occupy a unique and globally unrivalled place in the worlds of sports and technology, which established alongside a dedication to operating with the highest levels of integrity and honesty.

The Group’s foundations go back to 2002, with ENS, our sports PR agency. After nine years of successful work in 2013, having identified the huge impact technology was having in sports, the Sports Technology Awards were launched. Within four years, the sports technology portfolio spanned the Sports Technology Awards, the STA Startups, STA Asia Pacific (operated under licence in China), STA Insights as well as ENS.

Click to learn more about the Sports Technology Awards and Sports Technology Awards Startups.

What We Do

The STA Group’s remit is to ‘Inform, Inspire and Celebrate’ all aspects of tech-led sports innovation. This spans, identifying important new trends in the sports market internationally, creating intelligence and insights on developments within the sports and tech sector and staging world-leading celebrations of outstanding work and initiatives.

The STA Group strives to showcase genuine excellence, recognize visionaries and sports leaders, and deliver the most transparent and robust appraisal of the sports and tech sector by putting honest, authentic and authoritative scrutiny at the heart of everything we do.

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Following The STA Group on LinkedIn will give you unique, curated insight into the latest tech-led sports innovation.