Celebrating Innovation from Inception
The Sports Technology Awards Startups is a celebration of early-stage businesses in the sports technology sector, from seed funded to Series C.
New and Improved
Following feedback from the inaugural awards in 2018, this year also sees the introduction of categories for best Deal, Senior Executive and Crowdfunded Business. Provided your company is less than five year’s old, there’s a category perfect for you.
Select a category to find out more. Additional entries can be used to give entrants a higher chance of winning or being shortlisted.
This award celebrates the best new technology-led concept in sports, created by a Startup business.
(Annual Revenue < £2m / US$3m) - This award celebrates startup businesses creating technology or tech-led solutions for any facet of the sports sector which have raised funding from company owner savings, crowdfunding platforms, government funding or third-party investors.
This award celebrates startup businesses creating technology or tech-led solutions for any facet of the sports sector which has been funded by a crowdfunding platform.
This award celebrates the best business deal completed by or with a startup business, in sports technology, that closed between 30 June 2017 and 30 December 2018. The deal can span commercial partnerships, acquisitions, sales and mergers.
This award celebrates the senior executive, working in a full-time position, in a startup business in the sports technology sector, who demonstrated outstanding commercial vision and leadership throughout the period of 30 December 2016 to 30 December 2018.
These awards celebrate startup businesses creating technology or tech-led solutions, for any facet of the sports sector, which have achieved Series A funding. This category will be streamed into two awards based on annual revenues, one awarding businesses with annual revenues of less than £2m / US$3m, and one awarding businesses with annual revenues of more than £2m / US$3m.
These awards celebrate startup businesses creating technology or tech-led solutions, for any facet of the sports sector, which have achieved Series B funding. This category will be streamed into two awards based on annual revenues, one awarding businesses with annual revenues of less than £5m / US$7m, and one awarding businesses with annual revenues of more than £5m / US$7m.
These awards celebrate startup businesses creating technology or tech-led solutions, for any facet of the sports sector, which have achieved Series C funding. This category will be streamed into two awards based on annual revenues, one awarding businesses with annual revenues of less than £10m / US$13m, and one awarding businesses with annual revenues of more than £10m / US$13m.
Why You Should Enter
Start-up businesses, more than anyone, need to be mindful of how their marketing budgets are spent but entering Awards can make great commercial sense. Here’s why.
Ensure industry experts find out about your brand - simply by entering. Our judges include people firmly in your target market and see all entries in every category they judge. This means they see what you do and gives you the chance to really impress them.
Shortcut to Commercial Success
Successful brands from the inaugural Awards reported that success in the Startups converted into tangible commercial results. If you too are looking for a similar business advance in a crowded market, seriously consider an entry for your business.
Opportunities for Exposure
Entering the Awards also gives you the opportunity to post to our Tech Hub video portal, exposure to the Awards database and digital network, and a chance to be seen by some of the most significant leading figures of the sector.
Committed to innovation in sports
The Startups are serious about honest, authentic and authoritative scrutiny and this is reflected both by the outstanding profile of our judging panel and the process by which entries are judged.
All judging is completed online, independently of and without reference to any other scorer; each judge marks every element of the entry form, then submits a total score for each shortlisted entry. In the case of a tie, at least one other judge is asked to evaluate these in the same way to determine the winner.
Winning third-party endorsement via the Awards means
Elevated Customer Conversations
Winning a Startup Award makes you a frontrunner amongst your peers. Being seen by industry leaders, influencers and potential investors opens vital doors to conversations you wouldn’t have had before.
Reduced Sales Periods
Making sales is easier when your brand has elevated visibility in the industry. Knowledge of your success benefits your reputation as well as market interest.
Staff Recruitment and Retention
Recognition of the hard work your team put in goes to show that the effort hasn’t gone to waste. A win will only drive your team to further success.
Investors want to support the strongest brands in their sector – a Startup Award marks you as one of those brands.
For us, it’s a great achievement – we’re a niche company where in other places we may not shine as brightly, but here we’re given fair representation. It feels great to be able to get recognition for our hard work.
This is a really important win for us as we’d like to broaden our business overseas and globally. This is a great opportunity to show our technology to the world.
It’s always fantastic to get third-party validation, and for experts and peers to assess your work whilst getting a chance for big brands to see your products.
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