STA Awards

The Oscars of

sports technology

The Sports Technology Awards ceremony begins in








STA Awards

Now recognized as an international mark of excellence, the Sports Technology Awards is a unique celebration of technology-led innovation across sport globally. Taking place each May, the Awards attract exceptional brands, guests and presenters.


Attend from 5 continents

1 in 2

Guests are C-Suite employees


Guests are from sports organizations


Guests are from technology or media


Guests would recommend the Awards to industry peers

Your success at the awards carries so much clout

More than a Great Trophy

Winning is wonderful but being shortlisted is equally valuable. Organizations of all types report repeatedly that The Sports Technology Awards has delivered tangible business returns for them, from improved sales and customer opportunities to investor conversations and better staff morale. If you believe in the quality of your work – back it with an entry.

Strong Competition

The scale and scope of organizations entering the Awards is staggering and represent the work of many of the sector’s greatest visionaries. To cut through this competition and reach the shortlist is itself a real achievement and makes your business stand out.

The Judging is Fair, Transparent, Rigorous and Expert

Our judges are unquestionably some of the most informed people in the sector and the judging process means that all their points of view are accounted for fairly. They are totally unbiased in their voting and are committed to working to seeing excellence – not a brand’s size or budget - win.

Size Doesn't Matter

We ensure organizations of all sizes enjoy fair representation and opportunities at the Awards and are proud that The Sports Technology Awards is it one of the few industry events where a bootstrap start-up can achieve victory over an established, international sports brand. Ultimately excellence, not organization size, claims the trophy.

Our Judges

Committed to innovation in sports

The Awards are serious about honest, authentic and authoritative scrutiny and this is reflected both by the outstanding profile of our judging panel and the process by which entries are judged.

All judging is completed online, independently of and without reference to any other scorer; each judge marks every element of the entry form, then submits a total score for each shortlisted entry. In the case of a tie, at least one other judge is asked to evaluate these in the same way to determine the winner.

Kelly Sotherton Yahoo Sports Technology Awards

Kelly Sotherton Triple Olympic Medallist / Athletics Coach

Luke Bodensteiner Yahoo Sports Technology Awards

Luke Bodensteiner Chief of Sport, US Ski and Snowboard

Jill Geer

Jill Geer Chief Marketing Officer, USA Track and Field

Pete Samara

Pete Samara Director of Innovation and Technology, Formula 1

Raj Mannick

Raj Mannick Head of Sport, Yahoo UK

Tanni Grey Thompson Judge

Baroness Tanni Grey–Thompson Eleven-time Paralympic Gold Medalist and Crossbench Peer, House of Lords

Michael Lynagh

Michael Lynagh Managing Director, Dow Jones Corporate EMEA

Melissa Brenner

Melissa Brenner Executive Vice President, Digital Media, NBA

2019 Yahoo Sports Technology Awards Highlights
2019 Yahoo Sports Technology Awards Gallery
2018 Yahoo Sports Technology Awards Highlight Reel
2017 Sports Technology Awards Highlights Video

Check out our galleries and highlights from the previous Sports Technology Awards.

Are You Interested in Next Year’s Awards?

For all the latest information about the 2020 Awards

Our Categories

Select a category to find out more. Multiple Entries can be used to give entrants a higher chance of winning or being shortlisted.


Agency of the Year - This celebrates the agency which, thanks to the adoption, use or creation of technology, has shown itself to tangibly achieve and / or deliver better work or solutions for the clients it serves, as well as how the agency has developed as a business entity in its own right.


Best App - This celebrates innovative apps in the sports sector which markedly improve the end-user experience of the market(s) being targeted.

Digital Technology

Best Digital Technology - This celebrates technology, spanning electronic tools, systems, devices and resources that generate, store or process data, including but not limited to broadcast, social media, online games, multimedia and mobile devices, that improves the end-user experience, informs or educates its target market better, or informs organizational growth.


Best Innovation of the Year - This celebrates the best technological innovation in sports created over the past 18 months (the innovation must have been tangibly available no earlier than June 2017). Concepts are ineligible.

Rights Holder / Governing Body

Rights Holder / Governing Body / Team of the Year - This celebrates the rights holder, governing body, international federation or team which, thanks to the adoption, use or creation of technology, has shown itself to tangibly improve its work. This improvement can be either in a single, significant area or across its entire jurisdiction or organization.

Sponsor of the Year

Sponsor of the Year - This celebrates the sponsor which, thanks to the adoption, use or creation of technology, has achieved its sponsorship objectives. These span products showcasing, brand awareness, hospitality, audience engagement, improvement of the entity it sponsors etc. or a mix of all the above. The entry can pertain to one campaign or an overall sponsorship activation.

Sports Broadcast

Best Sports Broadcast (Single or Series) - This celebrates the sports radio, tv or digital broadcast which has used technology to improve the end-user experience. Submissions can be for a single programme, series or tournament.

Sports Equipment or Apparel

Most Innovative Sports Equipment or Apparel - This celebrates innovative sports equipment or apparel created over the past 24 months (to have been on general release no earlier than January 2016) which enables more effective performance in a single or multiple sports. This includes but is not limited to clothing, gloves, footwear, training and conditioning equipment, body, joint and head protection and equipment such as rackets, bats, skis and boards.

Sports Partnership

Most Innovative Sports Partnership - This celebrates technology-led work in sports, involving two or more entities, where solutions have been created for tangible and relevant challenges and opportunities.

Technology for Athlete Welfare

Best Technology for Athlete Welfare - This celebrates technology which specializes in ‘off field’ care, ensuring athletes of any level are safeguarded across any facet of mental and / or physical health. This includes but is not limited to, technology that facilitates rapid identification, avoidance or treatment of injuries and issues, or which helps injured or unwell athletes recover.

Technology for Elite Performance

Best Technology for Elite Performance - This celebrates technology which enables elite athletes or their managers and coaches to be more effective in improving performance.

Technology for Esports

Best Technology for Esports - This celebrates technology created for or by Esports businesses, leagues, teams, and organizations which tangibly improves the end-user experience and / or enables the Esports entity to undertake its work more quickly, innovatively or cost-effectively.

Technology for Fan Engagement

Best Technology for Fan Engagement - This celebrates technology which enables better engagement between fans and sports entities of all types.

Technology for Participation

Best Technology for Participation - This celebrates technology which has a measurable impact on promoting, improving or increasing participation at any level of sport.

Technology for Sports Betting

Best Technology for Sports Betting - This celebrates technology created for or by sports betting businesses which tangibly improves the end-user experience and / or enables the betting company to achieve growth and / or undertake its work more quickly, innovatively or cost-effectively.

Technology for Sports Commerce

Best Technology for Sports Commerce - This celebrates technology which enables better commercial performance in any organizations working in sports or any aspect of a sports organization. This includes, but is not limited to, work in areas such as data, WIFI / connectivity, CRM, media, ticketing or transactional services.

Technology-Led Campaign

Most Innovative Technology-Led Campaign - This celebrates any campaign in sport (including but not limited to marketing, sponsorship, education, advertising etc.) that was structured around ground-breaking data insights or digital technology.

Wearable Technology

Best Wearable Technology - This celebrates innovative wearable technology created over the past 24 months (to have been on general release no earlier than January 2016) which enables more effective performance in a single or multiple sport. Technology targeting elite athletes or mass market technology is eligible to enter.

Our Testimonials

I have been really blown away by the level of entrants. What’s great is when you see the big companies as well as the small emerging ones. Every entry is a winner in its own right.

Martin Corry MBE Rugby World Champion

The Sports Technology Awards has benefited Two Circles in many ways. The third-party endorsement has become very valuable to provide confidence to all of our stakeholders. The ceremony is very enjoyable and also a great networking opportunity. I would thoroughly recommend these awards to other businesses in the sector.

Matt Rogan Chairman, Two Circles

I learnt a lot from the Awards, sports tech is a rapidly changing space and professionally, if you want to keep competing you need to keep pace.

Marlon Devonish Olympic Champion and Speed Consultant

Our Previous Winners


Sports Technology Awards winning brands come from around the world and are united by their exceptional vision and execution. 2018’s winners are listed below and to see all the brands which have won, visit our Past Winners Page.

Why You Should Attend

Here are just three of the many reasons you should attend the world’s leading celebration of tech-led innovation in sports

Great Networking

The Sports Technology Awards’ ceremony doesn’t just celebrate and showcase the most exciting innovations of the year, it provides great networking. We deliberately limit guest numbers to under 800 to ensure we have industry authorities in the room and that people really can network meaningfully. It’s a senior group of people - one in three guests are C-suite – so if you are serious about doing business in sports, you will want to be there on the night.

See Tomorrow’s Tech Today

As part of the celebrations, we aim to inform and inspire ceremony guests with star interviews and tech showcases. If you want to understand the technology which is impacting sport, you need to be at The Roundhouse on May 2nd!

Seriously Global

Guests fly in from around the world to attend the Awards which means that this is your chance to meet international colleagues and create links with global targets. At the Sports Technology Awards EVERYONE networks with total equality – there are no VIP zones and no restricted access – if you want to talk to someone, go right ahead!

What to Expect on the Night

6:30pm – The Sports Technology Awards Ceremony Drinks Reception

Join fellow guests at the pre-dinner reception and mix with your peers from sport globally. The Sports Technology Awards doesn’t restrict areas or guest access, we want senior executives from all walks of sport to meet, mingle and share a great night. At this event, everyone in the room is a VIP!

7:30pm – Dinner

Prior to the Awards’ ceremony, guests enjoy a delicious three-course gala dinner curated by leading caterers; whether you have booked a table or just a few tickets, the networking continues over great food and wine.

9:00pm – The Awards Ceremony

Sit back and enjoy the leading, global celebration of tech-led innovation in sports. The ceremony, which will be hosted by popular sports presenter, Mark Chapman, is attended and enjoyed by elite athletes, players and leading industry figures. Throughout the ceremony well-known figures from throughout the world of sport share their insights, and the greatest innovations claim their trophies. Who knows, will your brand be the celebrated recipient of an ‘Oscar of Sports Technology’?

11:00pm – After Party

The celebrations – and networking – continue well after the ceremony so join in. 1:00am – Carriages

Are You Interested in Next Year's Awards?

For all the latest information about the 2020 Awards


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