Agency category: Sports Technology Awards 2020

Agency of the Year

This celebrates the agency which, thanks to the adoption, use or creation of technology, has shown itself to tangibly achieve and/or deliver better work or solutions for the clients it serves, or how the agency has developed as a business entity in its own right. Entries are invited from agencies working in any facet of the sports sector, including but not limited to marketing, media, sponsorship, content creation, broadcast, design etc.


Judges will review entries on the following criteria

  • What was the agency objective
  • What technology was adopted/created and how was it used
  • What direct impact did this have on the business
  • How innovative and effective was the technology
  • Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements)

Download the category form  here


Multiple Entries can be used to give entrants a higher chance of winning or being shortlisted. If you have any questions regarding which category(ies) is best suited to your technology, please call our commercial team on +44 (020) 3150-2080

To explore the winning technology from last year see our   2019 Sports Technology Awards winners.


If you are interested in entering the ‘Agency of the Year’ category here’s some more information on why it has been included in this year’s Sports Technology Awards.

The agency landscape in sports is hugely diverse both in terms of discipline and size. This sector ranges from SMEs through to multinationals, offering services spanning the whole gamut of the sports industry.

Traditionally, agencies have submitted work into the Sports Technology Awards that focus on the creation and sales of technology, rather than marketing or experiential agencies who have leveraged technology to deliver work for clients – but this is starting to change.

Regardless of the agency’s area of expertise, fundamental to an excellent client-agency relationship and the output of award-winning work, is the enthusiasm to deliver effective projects, on-premises created from accurate insights – with a healthy sprinkling of creativity on top. With this in mind, we look forward to seeing which agencies are backing their delivery this year…

‘Agency of the Year’ is an established category and our judges tell us that they really enjoy seeing innovative sports technology developments amongst the entries.

With so much impressive working being delivered by sports agencies globally, we are excited to tell you which is the sports industry’s best at the Sports Technology Awards ceremony in 2020.

Enter ‘Agency of the Year’ Now!