Analytics in Sport category: Sports Technology Awards 2021

This celebrates technology which offers the end-user outstanding insight or improved returns within a specific subject, thanks to the scrutiny of data and statistics. Entries are invited from any organization working in any facet of the sports sector, including but not limited to elite performance, team management, participation, fan targeting, broadcast, marketing, commerce, venue management or operations. 


Judges will review entries on the following criteria

  • What is the market for this technology
  • What need does the entry meet and how does it do so effectively
  • To what degree is the technology unique and innovative or, where there is competing technology, how is the entry’s technology superior (e.g. easier to use, more accessible, more rigorous etc.)
  • Does the technology make sound commercial sense (e.g. how scalable is the tech, what is its potential for growth and to what degree can it disrupt the existing market etc.)
  • Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements)



If you are interested in entering the Analytics category here’s some more information on why it has been included in this year’s Sports Technology Awards.

Analytics have evolved considerably over the past decade, embracing almost every facet of sport both on- and off- field, with the use of data and statistics prolific at every level between grassroots and elite.

Data is everywhere but it is only as good as the insights it affords the end-user; this category is seeking out the tool that offers its target market – whichever area of sports or sports business this may be – the most powerful, easy-to-use form of analysis.

Entries into this category include all forms of analytics, targeting any market in the sports sector but must have demonstrated marked improvement to the end-user insight and experience.

Whilst the Sports Technology Awards has recognized analytics throughout various categories for many years, the category of Analytics is new for 2021.This has been done in acknowledgment of its importance in the sector and the breadth of outstanding technology in the market.

With the pressure to demonstrate tangible ROI in all aspects of sport, our judges advise us that they are looking forward to seeing what the industry presents them with this year.

The work which makes the shortlist is invariably world-class and visionary, so we are excited to be showcasing this at the Sports Technology Awards ceremony. This will take place on 6th May, 2021, at The Londoner Hotel, on London’s iconic Leicester Square.


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