Participation category: Sports Technology Awards 2021

This celebrates technology which has a measurable impact on promoting, improving, or increasing mainstream participation in sports and/or fitness.


Judges will review entries on the following criteria

  • What is the market for this technology
  • What need does the entry meet and how does it do so effectively
  • To what degree is the technology unique and innovative or, where there is competing technology, how is the entry’s technology superior (e.g. easier to use, more accessible, more rigorous etc.)
  • Does the technology make sound commercial sense (e.g. how scalable is the tech, what is its potential for growth and to what degree can it disrupt the existing market etc.)
  • Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements)



If you are interested in entering the Participation category here’s some more information on why it has been included in this year’s Sports Technology Awards.

As more people embrace the joy and benefits of an active lifestyle, technology plays an ever-more important role in creating frictionless engagement in grassroots sport.

Participation is fun, healthy and can be highly social; this category reflects that and embraces all trends and aspects of the market. Spanning governing bodies, mass participation events, teams and individuals, new sports technology facilitating participation in sport emerges almost daily. Competitive people can access technology that demonstrates and supports the growth of their personal sporting prowess; social people can find new opponents, playing partners or like-minded friends with whom they can interact; organizations can inspire people to try their disciplines and events…the list is endless.

Participation is an established category and our judges tell us that they really enjoy seeing innovative sports technology developments amongst the entries.

The work which makes the shortlist is invariably world-class and visionary, so we are excited to be showcasing this at the Sports Technology Awards ceremony. This will take place on 6th May, 2021, at The Londoner Hotel, on London’s iconic Leicester Square.


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