Sports Betting category: Sports Technology Awards 2020

Best Technology for Sports Betting

This celebrates technology created for or by sports betting businesses which tangibly improves the end-user experience and/or enables the betting company to achieve growth, undertake its work more quickly, innovatively or cost-effectively.


Judges will review entries on the following criteria

  • What is the market for this technology
  • What need does the entry meet and how does it do so effectively
  • To what degree is the technology unique and innovative or, where there is competing technology, how is the entry’s technology superior (e.g. easier to use, more accessible, more rigorous etc.)
  • How robust is the technology as a business proposition (e.g. how scalable is the tech, what is its potential for growth and to what degree can it disrupt the existing market)
  • Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements)

Download the category form  here


Multiple Entries can be used to give entrants a higher chance of winning or being shortlisted. If you have any questions regarding which category(ies) is best suited to your technology, please call our commercial team on +44 (020) 3150-2080

To explore the winning technology from last year see our   2019 Sports Technology Awards winners.


If you are interested in entering the ‘Best Technology for Sports Betting’ category here’s some more information on why it has been included in this year’s Sports Technology Awards.

Whilst sports betting – and the technologies associated with it – have been big business in the British, European and Australian territories for decades, currently the talk of the industry are the opportunities that exist stateside, as the sports betting market there starts to open up.

Across all areas of sports technology, sports brands in the US have an enviable track record in investing. The American approach to risk and failure is profoundly different from that of Europe and when presented with robust technologies, they are bolder and far less risk-averse than their counterparts elsewhere.

These are exciting times for sports betting technology brands; there is a wealth of ‘old world’ experience which is being presented with a new and potentially vast market coupled with an array of open-minded client prospects. That said, with so many betting brands in the sports market, establishing a
tangible, commercial advantage has never been more important – and that is exactly what success at the Sports Technology Awards provides. Our brand is a respected mark of excellence internationally, so brands which are shortlisted have a valuable sales asset which they can – and should – maximize fully.

‘Best Technology for Sports Betting’ is an established category and our judges tell us that they really enjoy seeing innovative sports technology developments amongst the entries.

The rapid expansion of this market means that we look forward to highlighting outstanding work in sports betting technology at the Sports Technology Awards ceremony in 2020.

Enter ‘Best Technology for Sports Betting’ Now!