Consultancy in Sport category: Sports Technology Awards 2021

This celebrates the business which, thanks to the adoption, use or creation of technology, has shown itself to tangibly achieve and/or deliver better work or solutions for the sports clients it serves.


Entries are invited from any organization or consultancy that offers customized, knowledge-based services to clients in the sports sector and can include but are not limited to accountants, architects, broadcast, content creation, engineers, financial advisers, marketing (including advertising, PR, design etc.), media, management consultancy, sponsorship etc.


Judges will review entries on the following criteria

  • How is the business using or creating technology solutions for clients
  • What technology was adopted/created and how was it used
  • What direct impact did this have on the clients’ businesses
  • How innovative and effective was the technology
  • Which sports clients benefited
  • Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements)



If you are interested in entering the Consultancy of the Year category here’s some more information on why it has been included in this year’s Sports Technology Awards.

The consultancy landscape in sports is hugely diverse both in terms of discipline and size. This sector ranges from SMEs through to multinationals, offering services spanning the whole gamut of the sports industry.

Regardless of the consultancy’s area of expertise, be it architecture, broadcast, content creation, engineering, financial, marketing, management etc, fundamental success in this category is the enthusiasm to deliver effective projects through tech-led innovation. With this in mind, we look forward to seeing which consultancies are backing their delivery this year.

Consultancy of the Year is a new category, established to recognize the myriad of businesses which play a vital role in ensuring sports continues its evolution into an exciting, mature industry. Our judges tell us that they are looking forward to reviewing this category as they expect some of the most challenging industry thinking to be witnessed here.

Any business which makes the shortlist is invariably world-class and visionary, so we are excited to be showcasing this at the Sports Technology Awards ceremony. This will take place on 6th May, 2021, at The Londoner Hotel, on London’s iconic Leicester Square.


Enter Now!