Digital category: Sports Technology Awards 2021

This celebrates technology that harnesses the power of data to improve the end-user experience, inform or educate its target market better, or inform organizational growth. Entries are invited from B2B and B2C organizations creating electronic tools, systems, devices, and resources for sectors including but not limited to broadcast, social media, online games, esports, multimedia and mobile.


Please note that any technology pertaining directly to data analysis should enter the Analytics in Sport category.


Judges will review entries on the following criteria

  • What is the market for this technology
  • What need does the entry meet and how does it do so effectively
  • To what degree is the technology unique and innovative or, where there is competing technology, how is the entry’s technology superior (e.g. easier to use, more accessible, more rigorous etc.)
  • Does the technology make sound commercial sense (e.g. how scalable is the tech, what is its potential for growth and to what degree can it disrupt the existing market etc.)
  • Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements)



If you are interested in entering the Digital category here’s some more information on why it has been included in this year’s Sports Technology Awards.

Digital technology probably enjoys the longest heritage in sports technology, and it could claim to be the widest reaching, steering many other aspects of the sector.

In today’s market, digital technology goes beyond data delivery, with exciting sports innovations spanning a wide range of solutions.

Digital is an established category and our judges tell us that they really enjoy seeing innovative sports technology developments amongst the entries.

The work which makes the shortlist is invariably world-class and visionary, so we are excited to be showcasing this at the Sports Technology Awards ceremony. This will take place on 6th May, 2021, at The Londoner Hotel, on London’s iconic Leicester Square


Enter Now!