Use of Esports by a Sports Brand category: Sports Technology Awards 2020

Use of Esports by a Sports Brand

This celebrates the innovative use of esports by ‘traditional’ sports brands, including but not limited to teams, athletes, governing bodies, rights holders, broadcasters etc.


Judges will review entries on the following criteria

  • What was the strategy behind this entry
  • What direct impact did this initiative/activity have
  • What was the desired outcome of the initiative and to what degree was it successful
  • Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements)

Download the category form  here


Multiple Entries can be used to give entrants a higher chance of winning or being shortlisted. If you have any questions regarding which category(ies) is best suited to your technology, please call our commercial team on +44 (020) 3150-2080 or register your interest for 2020.

To explore the winning technology from last year see our   2019 Sports Technology Awards winners.