Partnership category: Sports Technology Awards 2021

This celebrates technology-led work in sports, involving two or more entities, where a tech-led partnership has been created to resolve tangible challenges or meet and leverage relevant opportunities.


Judges will review entries on the following criteria

  • What market did this partnership target
  • What challenges / opportunities in sports did this partnership look to meet / leverage
  • How innovative, original and effective was the delivery of the partnership
  • What was the desired outcome of the partnership and to what degree was it successful
  • How far reaching was the partnership (e.g. sports, markets, volume of users etc.) and what inherent legacies did it leave
  • Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements)



If you are interested in entering the Partnership category here’s some more information on why it has been included in this year’s Sports Technology Awards.

Sports has traditionally been about great partnerships and when these take place through tech, it can be incredibly compelling.

Across cycling, motorsport, broadcast, sponsorship, apparel, and communications, brands are uniting to create innovative, visionary tech-led solutions to many challenges in sports.

Partnership is an established category and our judges tell us that they really enjoy seeing the entries, not least of all as it is one of the categories which delivers some of our greatest surprises.

The work which makes the shortlist is invariably world-class and visionary, so we are excited to be showcasing this at the Sports Technology Awards ceremony. This will take place on 6th May, 2021, at The Londoner Hotel, on London’s iconic Leicester Square.


Enter Now!