Rights Holder or Governing Body category: Sports Technology Awards 2021

This celebrates the rights holder, governing body, international federation, rights-holding team or venue which, thanks to the adoption, use or creation of technology, has shown itself to tangibly improve its work. This improvement can be either in a single, significant area or across its entire jurisdiction or organization.


Judges will review entries on the following criteria

  • What was the strategy behind this entry
  • How far reaching was the work (i.e. did it encompass sportsmen and women, performance staff, fans, advertisers, rights owners, sponsors, commercial partners or suppliers, the media etc.)
  • What technology was used, how was it used and how did it have a measurable impact
  • Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements)



If you are interested in entering the Rights Holder or Governing Body of the Year category, here’s some more information on why it has been included in this year’s Sports Technology Awards.

The backbone of the sports industry are sports rights holders and governing bodies, including teams since they collectively own or oversee the majority of sports events, fixtures, venues, athletes, and players, with remits extending across welfare, marketing, finance, broadcast and legislation.

Whilst traditional bodies are now seeing competition emerge in the form of dynamic new rights holders, the asset common to the leading organizations is mobilizing technology effectively.

So, what makes a rights holder or governing body innovative? This can be creating its own technology for the sport in which it operates, supporting solutions under its brand, or adopting or facilitating innovation for its stakeholders.

Rights Holder or Governing Body of the Year is an established category and our judges record how pleasing it is to see the custodians of sport embrace innovation.

The work which makes the shortlist is invariably world-class and visionary, so we are excited to be showcasing this at the Sports Technology Awards ceremony. This will take place on 6th May, 2021, at The Londoner Hotel, on London’s iconic Leicester Square.


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