Elite Performance category: Sports Technology Awards 2021

This celebrates technology which enhances or improves any aspect of the performance of elite athletes, teams, drivers, crew, mariners, riders (cycling, MTB or equestrian), their managers, coaches, trainers, mechanics etc. Organizations creating technology pertaining to mental health/wellness for elite competitors should enter this category.


Judges will review entries on the following criteria

  • What is the market for this technology
  • What need does the entry meet and how does it do so effectively
  • To what degree is the technology unique and innovative or, where there is competing technology, how is the entry’s technology superior (e.g. easier to use, more accessible, more rigorous etc.)
  • Does the technology make sound commercial sense (e.g. how scalable is the tech, what is its potential for growth and to what degree can it disrupt the existing market etc.)
  • Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements)



If you are interested in entering the Elite Performance category here’s some more information on why it has been included in this year’s Sports Technology Awards.

The role of technology in elite sports performance is both highly evident and important. This sector includes exciting developments based on a vast array of considerations that are almost too numerous to list.

Historically entries have included truly innovative concepts spanning gender, DNA, facial mapping, psychometrics, saliva, anti-gravity, cryotherapy, …the list goes on and our judges’ expectations for this year are as high as ever.

Elite Performance is an established category and every year our judges register how inspirational they find the work they review.

As athletes become faster, higher, and stronger, we look forward to shining a light on which sports performance technologies assist them in these goals. The work which makes the shortlist is invariably world-class and visionary, so we are excited to be showcasing this at the Sports Technology Awards ceremony. This will take place on 6th May, 2021, at The Londoner Hotel, on London’s iconic Leicester Square.


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