2019 Yahoo Sports Technology Awards Winners

We are delighted to announce today the winners of the 2019 Sports Technology Awards Startups, in conjunction with our title partner Yahoo! Sport.

The Awards, which celebrates tech-led innovations in all sports, attracts entries from over 30 countries and 50 sports; its 14 categories are reviewed by 40 judges spanning players, athletes, sports governance and business visionaries.

The winners, by category

  • Agency of the Year –  Fanview Media
  • Best App –  Fishbrain
  • Best Digital Technology –  IBM Watson and ESPN Fantasy Insights
  • Best Innovation of the Year –  BT Sport and EE deliver 5G
  • Best Sports Broadcast (Single or Series) –  Discovery and Eurosport
  • Best Sports Equipment, Apparel or Wearable Technology –  Solos Smart Wearable Technology
  • Best Technology for Athlete Welfare –  HP 1T and Charles Owen Helmet ICS
  • Best Technology for Elite Performance –  SBG Sports Software for RaceWatch Race Strategy
  • Best Technology for Fan Engagement –  Formula 1 and Goodform for F1 Fan Voice
  • Best Technology for Participation –  Cricket Australia Coach App
  • Best Technology for Sports Betting –  Trustly Group for Trustly Pay N Play®
  • Best Technology for Sports Commerce –  mycujoo
  • Most Innovative Sports Partnership –  Intel and LaLiga
  • Rights Holder / Governing Body/ Team / Sponsor of the Year – The Ocean Race for Southern Ocean RAW

A Word from Our CEO

Rebecca Hopkins, CEO of the Awards explained ‘The Yahoo Sports Technology Awards is now unequivocally the sector’s ultimate accolade and is recognized as a mark of excellence internationally. This year really was especially ground-breaking in terms of the technologies which won; our judges, who aren’t prone to hyperbole, noted that winning entries were radically changing the sector – even to the point of saving athletes’ lives.’

A Word from Our Partner

Raj Mannick, Head of Sport for Yahoo Sports, added ‘Yahoo Sport supports The Sports Technology Awards as they understand the sector like no other industry entity. The rigour with which the awards are conducted means that the winners really are outstanding. Technology can be overwhelming for some people and these awards are the ultimate guide to the best in the business.’

What the Winners Do

Agency of the Year

Fanview Media

Fanview Media is an innovation agency working across broadcast, digital and technology in sports and eSports, servicing major broadcasters, brands, leagues and federations. The agency identifies new technologies and transforms them into eye-catching, innovative and commercially viable solutions.


Best App


Fishbrain is designed to bring fishing into the digital age. With over seven million users worldwide, the free-to-use app creates the best possible fishing experience with insights, gear ratings and reviews, as well as an interactive map. Fishbrain claims to be one of the most valuable and rewarding tools in an angler’s tackle box.

Best Digital Technology

IBM Watson and ESPN Fantasy Insights

ESPN Fantasy Football Insights with IBM Watson uses machine learning and the IBM Cloud to drive insight from disparate fantasy football data. Watson ingests millions of sources of information (blogs, podcasts and videos) to provide players with more varied information to inform their decision-making, offset bias, and gauge risk and reward. It also makes playing fantasy football more fun.

Best Innovation of the Year

BT Sport and EE deliver 5G

EE and BT Sport teamed up to showcase 5G’s potential change to the way sport is captured and broadcast by delivering a two-way broadcast over 5G from Wembley Stadium to London ExCel Exhibition Centre in November 2018. The FA recognized EE Wembley Cup 2018 as the world’s first live official 5G sporting event.

Best Sports Broadcast (Single or Series)

Discovery and Eurosport

The Olympic Winter Games in Pyeongchang marked the start of an eight-year journey for Discovery and Eurosport as the Home of the Olympics across Europe. The brands integrated their technical delivery across Discovery’s assets (free-to-air, pay-TV and digital) across multiple languages, at a scale and level of localization that had never been done before.

Best Sports Equipment, Apparel or Wearable Technology

Solos Smart Wearable Technology

Solos specialise in smart-label brand protection and inventory management by embedding intelligent RFID and Near Field Communication (NFC) tags into sports fan merchandise. This means a jersey now has capabilities to become a ticket, e-wallet and provide tailored, exclusive offers in real time, as well as gather data. Solos can significantly increase ticket/merchandise/food and beverage sales plus fan engagement, connectivity and experience.

Best Technology for Athlete Welfare

HP 1T and Charles Owen Helmet ICS

HP1T’s technology is a patented, flexible, printable, graphene-based pressure sensor designed to understand the impact to people’s heads. The technology is integrated into sports helmets and is currently the only impact and pressure measurement technology available.

Best Technology for Elite Performance

SBG Sports Software for RaceWatch Race Strategy

SBG develops real-time analysis systems for competitors, teams, regulators and spectators in professional sports. RaceWatch is the leading race control and strategy software system in Formula 1, aggregating complex data from multiple sources including timing, telemetry, GPS, weather, video (onboards, broadcast, circuit CCTV, private cameras) and audio.

Best Technology for Fan Engagement

Formula 1 and Goodform for F1 Fan Voice

F1 Fan Voice, an online global research community for F1 fans, was launched in April 2018. F1 Fan Voice capitalises on the unique levels of engagement amongst sports fans via innovative use of online market research panel technologies. All members of the F1 community can be invited to take part in research instantly – with results immediately available for viewing. This has fundamentally changed the culture of the business at F1.

Best Technology for Participation

Cricket Australia Coach App

The CA Coach App is designed to support and promote the ongoing development of its volunteer coaching community, particularly working with junior participants. The technology helps improve the cricketing experience for players, coaches and volunteers across the country and delivers the best cricket experiences to keep young people participating in sport for longer.

Best Technology for Sports Betting

Trustly Group for Trustly Pay N Play®

Trustly is a Swedish FinTech company driven by the idea that paying and getting paid directly to and from online banks should be fast, simple and secure for operators and players alike. A KYC (Know Your Customer) is not required, Trustly removes the hassle and churn with Pay N Play®. By combining the registration step with the initial deposit step, players can simply log into their online bank account and add funds instantly.

Best Technology for Sports Commerce


mycujoo is a unified streaming and media rights platform focusing on the “long tail” of football, enabling players, clubs, leagues and federations from underdeveloped football sectors to showcase their content, live and on-demand, reaching fans, communities and commercial partners.  It’s easy, free and delivers content via live streams which can be broadcast on mobile phones, multiple media, and embedded on rights holder channels, and platforms including Twitter and Facebook.

Most Innovative Sports Partnership

Intel and LaLiga

Intel and LaLiga partner to bring LaLiga fans innovative ways to experience their favourite teams through immersive media. LaLiga was the first European sports league to permanently install Intel® True View into stadiums. Now in the fourth season of partnership, four additional LaLiga stadiums have been outfitted with Intel® True View technology.

Rights Holder / Governing Body/ Team / Sponsor of the Year

The Ocean Race for Southern Ocean RAW

The Ocean Race is the world’s toughest race, covering 45,000 nautical miles, four oceans, stopping at 12 cities in six continents, over nine months. The core objective of the 2017-18 race was to deliver compelling multi-media content, 24/7 and beam out live pictures from the Southern Ocean for the first time, delivering content from drone to boat.

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