The Sports Technology
Annual Review

At The STA Group, we strive to connect global sports with the most innovative minds and cutting-edge developments across technology, engineering, science, and design. As the sports industry continues to evolve, we are committed to providing an essential bridge between visionary businesses, sports organizations, investors, and athletes, empowering each community with insights and opportunities that are vital for shaping the future of sports.

Our work is about much more than simply tracking today’s trends. Through our unique knowledge, extensive network, and deep expertise, we’re dedicated to identifying the ground-breaking developments and transformative ideas that will propel the sports sector forward. The Sports Technology Annual Review reflects this commitment.

In The Review, we provide a series of chapters, authored by industry experts, which guide readers through the key aspects of innovation that are – or soon will be – shaping their worlds. All this is made possible through the support of The Review’s sponsor, Capgemini, whose dedication to innovation aligns with our vision of the future of sports.

The 2024 Review presents contributions from an impressive array of industry leaders, each sharing unique insights. DFL’s pioneering work in in-car entertainment and HOK’s vision for women’s sports venues are responding to two major forces currently in the sector, namely new ways of reaching fans and the pressing needs of female athletes. We also look at the ICC’s ambitious plans for taking cricket to the U.S. and, off the back of a very successful Paris Olympics, JTA explores the role of technology in bidding for major sports events. Broadcast is a perennial theme and two of the industry’s biggest hitters, Sportradar and WSC Sports, offer two perspectives of the role AI is playing in this area. Finally, with an eye on the near future, Alex Payne looks at future fuels and their potential impact on the sector.

As you explore The Sports Technology Annual Review, we invite you to reach out to us. If you are developing ground-breaking solutions or are passionate about driving your area of sports forward, we want to connect. Together, we all help shape a thriving future for sports, worldwide.

Rebecca Hopkins
CEO
The STA Group