The Smarter Sports
Annual Review
This Review is not concerned with innovation that is simply visible. Our instinct to avoid the modish and the unproven has been validated repeatedly. We have resisted spotlighting trends that looked good in launch decks but failed to deliver in practice. Instead, we focus on what leaders need to understand now. Our role is not to amplify launch cycles or brand narratives, but to interrogate what genuinely changes sport in a durable way: structurally, competitively and commercially.
That distinction sits at the heart of our work. The question facing sport today is no longer who is innovating, but how intelligently innovation is applied, governed and trusted over time. It is also why we created The Listed, and why The Power List has evolved. Neither exists to celebrate novelty, popularity or brand size. They exist to reflect where real influence now sits in sport: with those who make decisions, set standards, allocate capital and determine whether technology scales, stalls or fails.
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