Smarter Sports
Awards 2027
Judges
The Smarter Sports Awards are judged by sports industry leaders and experts in the international sports sector
2027 Judges
Maggie Alphonsi
Ankush Arora
Rugby India
John Burns
JMW Solicitors
Rajah Chaudhry
NBA
Lucy Chow
Women in Games
Sarah Cook
Rowing Australia
Pamela Cookey
Fearless Women
Muffy Davis
Blaine County
Laura Deas
Chris Dix
ATP Tour
Dr. Ravi Gill
The OPSIS Group
Vicky Gosling
Invictus Games | GB Snowsport
Chad Hahn
USA Football
Louise Hunt Skelley
Edleen John FCIPD
Darren Lewis
Daily Mirror | Sports Journalists Association
Karen Moorhouse
International Tennis Integrity Agency | RFL
Claire Nelson
Netball Super League
Michael Payne
IOC | F1 | World Volleyball
Nick Pearson
Forte Talent Group
Ryan Pini
World Anti Doping Agency | PNG Swimming
Zoe Prothero
The Premier League
Alessio Punzi
World Athletics
Machar Reid
Tennis Australia | AO Ventures
Jason Smyth
Lauren Steadman
British Triathlon
Michael Sun
LALIGA
Charles Torwudzo
USA Football
Karen Webb Moss
Aquatics GB | More Than Equal | KWConsulting
Professor Greg Whyte OBE
Liverpool John Moore’s University
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Judges And Judging Process
World class scrutiny for world class innovation: meet the industry experts judging your work…
The Smarter Sports Awards are serious about honest, authentic and authoritative scrutiny and this is reflected both by the outstanding profile of our expert judging panel and the process by which all entries are judged.
Judging is completed online, independently of and without reference to any other score; each judge marks every element of the entry form, then submits a total score for each shortlisted entry. In the case of a tie, more judges from the industry are asked to evaluate the tied entries until a clear winner is determined.
Remember, our judges are unquestionably some of the most informed people in the sector and the judging process means that all their points of view are accounted for fairly. They are totally unbiased in their voting and are committed to working to seeing excellence – not a brand’s size or budget – win.
We ensure organizations of all sizes enjoy fair representation and opportunities at the Awards, and are proud that The Smarter Sports Awards is one of the few industry events where a bootstrap start-up can achieve victory over an established, international sports brand. Ultimately excellence is what counts!
