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Agency of the Year
Opta Content Agency
Opta Content Agency, part of Stats Perform, delivers tailored sports data and content strategies to support fan engagement and product development. In 2024, it partnered with Kaizen Gaming to produce over 1,500 localized, SEO-optimized content pieces across 14 languages for Euro 2024 and Copa America, supporting visibility and conversion goals across 18 markets.
RWS Global
RWS Global delivers sport presentation and fan engagement at major events including Paris 2024. Its PV4 system integrates into venue infrastructure, enabling dynamic, real-time show delivery. With in-house creative and production teams, RWS provides scalable, cost-effective solutions for live sport experiences across 50+ global events annually.
SportsFirst
Broadcast Technology Of The Year
Kiswe: PPV.COM Streaming Platform
PlaySight: Racquet Sports Broadcasting
PlaySight GoMobile brings high-quality live streaming, automated highlights, and video review to every racquet sport court—no complex setup required. This portable, smartphone-based solution delivers pro-level broadcasts with single- or multi-camera support, commentary, and graphics. It’s democratising production, making full tournament coverage accessible, affordable, and scalable for coaches, players, and organisers alike.
Quickplay: Quickplay Shorts
Quickplay Shorts is built for a generation that wants sport in snapshots. This AI-powered tool creates instant, vertical-format video clips from live, VOD and UGC content—ready for social and owned platforms. Designed to meet fans where they are, it helps rights holders and broadcasters win attention, increase stickiness, and monetise short-form content like never before.
RED.SPORT NETWORK: Autocasting
RED+ is revolutionising sports broadcasting for tier 2 and youth leagues across Switzerland, Austria and Germany. Powered by AI-driven cameras and automated production, it streams 30+ leagues with high-quality visuals, in-game graphics, and storyline automation. By lowering costs and raising visibility, RED.Sport is giving grassroots sport the professional stage it deserves.
Spiideo: Spiideo Play
Spiideo delivers AI-powered video and data capture at scale—trusted by leagues, clubs and federations across 6,000+ venues in 60 countries. From officiating and analysis to automated production and broadcast, its cloud-based system is redefining how sport is covered. Used by the Premier League, NHL, MLS and more, Spiideo is setting a new global standard in smart sports video.
Stats Perform: Opta: BBC Euro 2024
At Euro 2024, Stats Perform’s OptaAI Studio powered BBC Sport’s most ambitious coverage yet. With new Opta Vision data and AI-driven storytelling, pundits could analyse off-the-ball movement and tactical nuance like never before. Integrated seamlessly across TV, digital, and social, this innovation made elite football insight accessible, engaging—and unforgettable.
Best Use of Broadcast Technology by a Brand
America's Cup: WindSight IQ
The America’s Cup and Capgemini developed WindSightIQ, a visualisation system showing live wind data across the racecourse. This made the previously invisible visible, aiding fans and commentators in understanding racing tactics. A virtual yacht simulator also calculated optimal routes, supporting deeper tactical insight for broadcasters and audiences.
Aurora: E1 Series
Aurora produced the E1 Series broadcast, combining 36 cameras, AR, VR, and real-time data. The production operated via remote workflows to reduce environmental impact. Over 150 data points per boat were visualised in real-time. The show reached 30+ broadcasters and averaged 19.6 million live viewers per race.
DFL: Bundesliga In-Match Analysis
The DFL worked with AWS and Vizrt to create Bundesliga In-Match Analysis, enriching broadcasts with automated video clips overlaid with stats and graphics. These are triggered by live data events and integrated into match feeds in real time. The system supports international and domestic media partners.
DFL: Bundesliga Immersive Experience
The DFL and SoftSeed streamed the Supercup in 10K and 3D mixed reality via Apple Vision Pro. Fans could select angles and experience the match as if present in-stadium. The system used HEVC compression to manage 1TB per minute of data with low latency.
ICC, Disney Star and Quidich Innovation Labs: ICC T20 World Cup Vertical Production
Warner Bros. Discovery: Mothership Virtual Studio
WBD’s ‘Mothership’ studio integrates mixed reality into live broadcasts across sports such as tennis and cycling. The studio environment enables layered analysis and storytelling in Eurosport and TNT Sports coverage. It was used during the Australian Open, Tour de France and Olympic Games Paris 2024.
Best Technology for Coaching and Tactics
Catapult Sports: Focus Sports Video Analysis
Catapult provides sports tech for 4,400+ elite teams across 100+ countries. Its athlete monitoring solution, Vector, delivers real-time performance data through AI-enhanced insights. In 2024, the company launched live in-game video tech with the SEC for NCAA football, enabling coaches to review plays and tag key moments instantly. Integrated with Thunder software, it streamlines workflows and enhances post-game analysis.
FORM: Smart Swim 2 Goggles
FORM’s HeadCoach™ provides swimmers with technique-based feedback during training via AR-enabled goggles. Using head-tracking and proprietary performance metrics, it delivers guidance without requiring poolside coaching. The system includes drills and metrics designed to help swimmers improve key areas such as head position and pacing.
Game On Technologies: Game On Coaching and Analysis Software
GameOn offers video tech solutions that enable real-time feedback for coaches and analysts. Supporting multi-camera inputs, SDI integration and tracking, the system delivers performance insights quickly and clearly. GameOn focuses on reliability and workflow integration, making it suitable for high-performance teams looking to enhance game-day decision-making.
Personar: CoachSwift
CoachSwift, developed by Personar, analyses player communication during games and training to measure effectiveness and emotion. It uses AI-driven audio analytics to assess how players engage under pressure, offering new insights beyond physical performance. This technology helps coaches improve team dynamics and decision-making, especially in high-stress scenarios.
Sportradar: Synergy Coaching and Scouting
Sport-Spacing: Ultra Wide Band Location System
Sport-Spacing is a wearable tech platform teaching team spacing fundamentals through real-time alerts. Designed with youth clubs, it helps players improve positional awareness and defensive coordination. Coaches can use its planning tools and visualisation features to support training. The platform also includes a global community feature to enable knowledge sharing.
Best Data And Analytics For Storytelling
DFL: Bundesliga In-Match Analysis
In partnership with SoftSeed, the DFL delivered the world’s first Supercup broadcast in 10K and 3D mixed reality for Apple Vision Pro. Viewers chose camera angles and experienced stadium immersion in real time. Managing 1TB of data per minute with minimal latency, the project set a new benchmark for immersive broadcasting, combining scale, quality, and innovation.
Ellipse and Racecourse Media Group: RaceiQ
Racecourse Media Group (RMG) and Ellipse have launched RaceiQ, a first-of-its-kind data analytics platform for horse racing. Created for both Racing TV and ITV Racing, RaceiQ delivers real-time, fan-focused insights through broadcast graphics and analysis shows. Designed to enhance viewer understanding of a sport with year-round high attendance, RaceiQ powers shows like the Verdict, Road to Cheltenham, and The Full SP with accessible, story-driven metrics.
LIV Golf and Champion Data: Live Tournament Analytics Suite
NBA: NBA Insights
Twenty3: Twenty3 Toolbox
Twenty3 provides data analysis and visualization tools for football through its Toolbox platform. The system works across multiple data providers and markets, allowing clients to create efficient, tailored outputs for performance and media use. Its design-led approach supports teams and agencies in turning complex data into understandable insights.
Zoomph: Turning Data into Actionable Insights
Zoomph is the leading storytelling engine in the sports media and partnership measurement ecosystem. The AI-powered platform equips leagues, teams, agencies, and brands with the tools to seamlessly track, tag, and analyze the performance of broadcast and social media content, as well as in-venue signage. By delivering deeper insights – like logo exposure value and audience behavior – Zoomph transforms data into compelling narratives. It’s data that tells a story, helping maximize content impact and drive ROI.
Best Data And Analytics For Sports Performance
Motion Metrics: Carv
Carv 2 is an AI-powered ski coach that delivers real-time, terrain-adaptive audio feedback and detailed analysis. Built on over 500 million turns, its MotionAI algorithm offers personalized coaching across all conditions. Skiers get precise feedback on technique, helping them progress faster and perform better with every run.
PACETEQ: ONE TIMING
PlayerData: EDGE GPS Tracker
PlayerData offers instant, cloud-based performance tracking for teams from grassroots to pro. Its wearable tech delivers insights on distance, speed, and intensity, helping coaches make confident, data-informed decisions on training, tactics, and talent. With no need for complex uploads, it’s fast, simple, and powerful.
Predictive Fitness: TriDot’s Data Integration and AI Triathlon Training
TriDot combines AI, genetics, and environmental normalization to deliver ultra-personalized endurance training. Backed by 110+ million workout data points, it optimizes results with less time and lower injury risk. Gamification and elite athlete guidance enhance engagement, making it a standout in triathlon training platforms.
STATSports: APEX Pro Series
The APEX Pro Series is elite-level GPS tracking used by top global teams. Integrated with Sonra software, it offers real-time data on performance metrics and injury risks, all accessible via iPad or smartwatch. Coaches benefit from instant downloads, advanced sprint profiling, and multi-squad tracking to drive performance and reduce injuries.
YouCoach: YouCoachApp
YouCoachApp streamlines football coaching with tools for training planning, performance analysis, and injury tracking. Featuring 2,000+ drills and AI-powered video tools, it helps clubs manage players and reduce injuries while supporting scouts, medics, and coaches. Used by 120,000+ users globally, it brings pro-level tech to every level of the game.
Best Data And Analytics For Business Intelligence
Agilitek Solutions: Fan Data Platform
Agilitek’s Fan Data Platform is a composable data solution tailored to sports and entertainment. It offers teams full control of their data environments, enabling reporting, CRM integration, and business automation. Used by over 40 rights holders, the platform supports personalized strategies without external data ownership or limitations.
dentsu Sports Analytics and Fonto: SponsorshipBI Business Impact Measurement
Sponsorship.BI links sports sponsorship exposure with verified consumer spend data, allowing brands to measure ROI more accurately. This opt-in, privacy-compliant platform is being used by major rights holders including Cricket Australia, NRL, and Virgin Australia to understand the commercial impact of their sponsorship activity.
Extreme Networks: ExtremeCloud Business Insights
Halfspace Group and Aston Villa FC: Compass ID
Pinsent Masons LLP: Alteria Brand Protection and Enforcement Platform
Alteria is a platform for managing brand assets, online infringement, and digital reputation. It supports takedown requests, IP portfolio management, and abuse monitoring. With modules covering legal, reputational, and commercial risks, it helps organizations reduce admin, improve IP oversight, and respond efficiently to online threats.
Ticketmaster: Advanced Analytics
Ticketmaster’s collaboration with Prospect delivers AI-powered forecasting and pricing insights, with a key use case at Welsh Rugby Union. The platform helps teams make informed decisions using real-time demand signals, historical trends, and consumer behavior, improving ticketing strategy and revenue management.
Best Digital And Saas Platform
Layercake: Streamcake Media Orchestration and Automation
Streamcake by Layercake automates media workflows for hybrid cloud infrastructures. It enables full orchestration—from scheduling and deployment to teardown—through a simple interface. Its usage-based model avoids cost surprises while supporting high-volume, scalable production for sports broadcasters and content teams.
Predictive Fitness: TriDot’s AI Advanced Endurance Training
TriDot’s AI-powered SaaS platform delivers customized training based on real-world data, environmental conditions, and genetic profiling. Accessible across all devices, it includes gamified motivation and elite athlete content. The platform bridges human coaching with AI precision, redefining endurance training through data.
Stadion: Publishing Hub
Stadion builds custom digital products—from websites to mobile apps—for top-tier football and rugby clubs. Focused on fan engagement and commercial growth, its multi-language, geo-targeted solutions help rights holders expand global reach and monetize content across platforms. Stadion blends design, engineering, and strategy to power sport’s digital future.
Star Sports: AI Cricket Commentary Translation
During IPL 2024, Star Sports used AI voice translation to let international commentators speak in Indian languages—preserving their tone and personality. This innovation boosted emotional resonance for fans and broke down language barriers, creating viral moments and redefining the viewing experience for India’s 375M+ cricket lovers.
Whoosh: Workflow Management Software
Whoosh is a cloud-based SaaS solution for managing operations at golf and racquet clubs. It streamlines bookings, reduces admin, and integrates with existing systems. Used by venues across the U.S. and internationally, Whoosh offers a modern alternative to legacy systems with a focus on efficiency and ease of use.
Zoomph: AI-Powered Media Analytics and Measurements
Zoomph is the leading storytelling engine in the sports media and partnership measurement ecosystem. The AI-powered platform equips leagues, teams, agencies, and brands with the tools to seamlessly track, tag, and analyze the performance of broadcast and social media content, as well as in-venue signage. By delivering deeper insights – like logo exposure value and audience behavior – Zoomph transforms data into compelling narratives. It’s data that tells a story, helping maximize content impact and drive ROI.
Best Technology for Fan Engagement
LiveLike: Gamified Experiences
LiveLike helps sports and media brands increase audience interaction through gamification, loyalty features and social engagement tools. Used by Chelsea FC, NASCAR, and YES Network, it integrates quizzes, votes and games into digital environments. These features are customisable and scalable, enabling brands to increase retention, collect data and build communities. Campaigns with Coca-Cola and FranceTV have demonstrated high user engagement.
Opta by Stats Perform: Vodafone Deutschland’s Euro 2024 Digital Coverage
Vodafone Live integrated Opta Stream to deliver visual match commentary during Euro 2024. Replacing text-only updates, it added infographics such as heatmaps and xG charts generated from live Opta data. Content matched Vodafone’s brand design and was shared on digital channels. The approach improved fan understanding of games and helped Vodafone increase platform users and media visibility.
Piing: Games for Crowds
Piing creates interactive stadium games played by up to 100,000 people. Used by adidas, Telefonica, and football clubs, its screen-based experiences drive fan involvement and new sponsorship opportunities. Piing’s games provide measurable data, giving brands engagement stats and clubs an additional inventory for activations. Its in-stadium impact turns passive moments into memorable, fan-driven events.
RWS Global: Sport Presentation for Paris 2024
RWS Global provides sports presentation services for global events, blending entertainment with matchday operations. In 2024, they supported more than 50 events including Paris 2024. Using proprietary PV4 tech and a dedicated creative team, they delivered bespoke content and in-venue fan engagement. Their model allows scalability and integration across a wide range of sports formats.
Sony’s Sport Businesses: Building the World’s Leading Sports Machine
Wisehockey and PENNY DEL: Puck Biography – A New Era of Sports Memorabilia
The ‘Puck Biography’ initiative from Wisehockey and Penny DEL combined smart puck tracking with post-match memorabilia. Fans who purchased pucks received detailed data about its in-game use, including stats and video footage. The campaign raised €12,000 for youth hockey and showed how performance data can enhance the emotional and commercial value of sports collectibles.
Best Use Of Fan Engagement Technology By A Team
British Olympic Association, Team GB: Team GB App, Paris 2024
The Team GB app offered fans comprehensive coverage of the Paris 2024 Olympics—filling gaps left by fragmented broadcasting. It delivered live results, schedules, medal tables, and a running blog, alongside daily quizzes, competitions and exclusive content. Rewarding loyalty while supporting in-person UK Fanzones, the app became a trusted go-to for fans seeking a deeper, more interactive Olympic experience.
Dizplai and The United Stand
This collaboration reimagines digital football fandom by making fans central to the experience. Dizplai’s real-time graphics, stats and social media integration power two of football’s most influential fan-led channels. With massive reach and authentic interactions, this tech-led model rivals traditional broadcasters and delivers unique sponsor value—especially during key moments like transfer deadline day.
Gujarat Titans and Sportz Interactive: Titans FAM app
The Titans FAM app is a digitally native engagement platform built for India’s newest IPL team. It combines real-time updates, games, loyalty rewards, and exclusive content to foster a vibrant fan ecosystem. With campaigns driven by personalisation and data insights, the app achieved a 64% return rate and a 470% increase in average session duration during IPL 2024—positioning Gujarat Titans as a digital-first franchise leader.
Knight Riders and Sportz Interactive: Knight Club Plus
Knight Club Plus (KC+) is KKR’s ‘super app’ designed to engage its 30M+ global fanbase beyond match days. Developed with Sportz Interactive, the app offers gamification, a loyalty programme, personalised content and robust analytics via an integrated Customer Data Platform. Results speak volumes: 78.5% growth in Daily Active Users and 243% rise in screen views during IPL 2024, setting a new benchmark for fan engagement in cricket.
MLSE: Arena Showdown
MLSE’s ‘Arena Showdown’ is a first-of-its-kind mass multiplayer gaming experience integrated into live Maple Leafs and Raptors matches. Fans in the arena compete in real-time using the stadium’s playing surface, either individually or in groups. Themed games like Rink Racer and DJ Duel turn spectators into active participants, fuelling rivalry, engagement and unforgettable entertainment.
New York Liberty: New York Liberty App
The New York Liberty app offers a premium digital experience that brings fans closer to the players and the game. Through personalised content, real-time updates, and interactive features, the app fosters a deeper connection with supporters. Built with a customer-first, data-led approach, it reflects the team’s high standards both on and off the court—setting a benchmark in digital engagement for women’s sport.
Best Use Of Fan Engagement Technology By A Sports Organization
BatFast and ECB: The IG Net Gains Arena 2024
BatFast is transforming fan engagement through immersive, tech-driven sports simulators that bring cricket to life anywhere. Using patented hardware and software, it delivers real gameplay experiences in urban venues, stadiums, and homes—tracking speed, accuracy, and reaction times. With 1.9 million players across 20+ countries, BatFast inspires wider participation and bridges the gap between fun and elite training, turning fans into players and players into fans.
Infosys and Roland Garros: AI Poster Experience
LIV Golf and Champion Data: Any Shot, Any Time
NBA x Monterosa: Always on Engagement
Monterosa power NBA Play—an always-on gaming hub that fuels habitual fan engagement. Featuring picks, trivia and interactive tools, NBA Play increases participation, partner value, and fan loyalty. Custom-built for scalability and fun, it transforms passive viewers into active fans through continuous digital interaction.
Supertri: supertri E
Supertri E blends real-world racing with virtual competition in a first-of-its-kind triathlon series. Athletes swim in Olympic pools, then bike and run using smart tech—broadcasting real-time stats in-arena and online. Powered by My Whoosh and endorsed by World Triathlon, it delivered immersive fan data and record-breaking viewership during the 2024 World Championships at London’s Queen Elizabeth Olympic Park.
The British & Irish Lions: Connected Jersey
Best Technology for Fitness and Participation
Apple: Apple Fitness+
Apple Fitness+ offers a library of workouts and meditations available across Apple devices. Users with Apple Watch can view real-time metrics during sessions. The service includes a variety of formats, music integration, and curated content, supporting users in maintaining consistent activity at different experience levels.
BatFast: AI and Machine Learning Powered Sports Simulators
BatFast is revolutionizing sports by making them more accessible, engaging, and data-driven. Using patented technology, immersive software, and beautifully designed hardware, we remove barriers to participation—whether for fan engagement, fitness, or elite training. Our simulators bring the thrill of real sports to urban entertainment spaces, training venues, and even homes, allowing individuals and groups to play anytime. With over 1.9 million players across 20+ countries, BatFast creates replicates of real gameplay, tracking speed, accuracy, and reaction time to deliver incredible fan engagement activations, world-class entertainment experiences and elite-level training facilities. Whether you’re stepping up for fun or competition, BatFast turns any space into a high-energy playing field. From stadium activations to family-focused gameplay to elite training; we inspire more people to play, compete, and improve—bridging the gap between casual players and professionals through innovation.
Clays: Real-World Objects Motion Capture Translation to a Physics Engine
Clays’ Olympic Skeet Game uses motion capture and real shotguns to simulate competitive clay shooting in an inclusive format. Developed with British Shooting and Beretta, the game focuses on skill, realism and accessibility. With 50% female participation, it promotes wider involvement in shooting sports and delivers a tech-driven introduction to Olympic-level disciplines.
Predictive Fitness: TriDot’s AI-driven Training Technology
TriDot reduces barriers to endurance training by offering AI-based, time-efficient programmes that lower injury risk. Tools such as NTS, EnviroNorm®, and Physiogenomix® tailor plans to individuals’ physiology, fitness and environment. Community tools, gamification and education foster engagement. TriDot helps athletes join, stay, and progress in sport with reduced effort and higher return.
SymGym: Exergaming System
SymGym combines resistance-based exercise with video gaming, offering a controller that also functions as a fitness machine. Players exercise while navigating interactive games, bringing fun and variety to fitness routines. With multiplayer modes and online challenges, it promotes adherence and accessibility for those who find traditional workouts monotonous.
Innovation Of The Year presented by Capgemini
Cosm: Experiential Venues
Cosm’s Shared Reality venues are redefining live sport and entertainment by blending digital and physical worlds. Fans in Los Angeles or Dallas can now experience front-row views of Premier League matches or UFC fights happening across the globe—without ever leaving town. Delivered in ultra-immersive 12K+ LED domes, it’s a breakthrough in access, scale and spectacle for global sports fans.
MatchWornShirt: Fabricks: Sports Memorabilia Market
Fabricks uses NFC technology to guarantee the authenticity of match-worn and signed football shirts. With a simple tap, fans unlock secure verification and exclusive content. Already adopted by clubs like Brentford and PSV, it’s setting a new standard for transparency in memorabilia and strengthening emotional connections between fans and their collectibles.
PlaySight: Real-time Match Analysis for Racquet Sports
PlaySight’s next-gen SmartCourts bring elite-level AI tracking and analytics to tennis, pickleball, and padel. With a single camera, they provide automated production, coaching insights, and generative AI commentary. Affordable, easy to install, and packed with features, they make cutting-edge sports tech accessible to all, from grassroots to global tours.
SailGP: LiveLineFX Broadcast Graphic Package
Signify Group: Threat Matrix
Threat Matrix is the AI engine protecting athletes from online abuse and threats. Deployed by teams, leagues, and major events from the Olympics to World Cups, it identifies threats, triggers takedowns, and enables both sport and criminal sanctions—backed by education and legal follow-up. Working with sports bodies and regulators, Signify is leading the charge against digital hate and creating a safer space for sport
Spiideo: Spiideo Play and Spiideo Perform
Spiideo delivers AI-driven video capture and analysis for teams, broadcasters, and federations. The cloud-based platform is used in over 6,000 venues and supports automated production, performance analysis, and officiating. It is designed to be scalable across different levels of sport and integrate with existing workflows.
Star Sports: ICC MaxView
MaxView brought vertical streaming to the ICC Men’s Cricket World Cup 2023, transforming how Indian fans watched the game. Designed for one-handed mobile viewing, it featured adapted graphics, UI, and camera feeds—driving 30% of mobile traffic. With vertical ads and interactive overlays, MaxView proved innovation can be both fan-friendly and commercially powerful.
SureVision Global: ElectraStump LED Cricket Stump System
SureVision’s ElectraStump LED Cricket system turns wickets into dynamic digital hubs. With integrated sensors, lighting effects and data capture, it enhances officiating, broadcasting, and in-stadium entertainment. Designed for full integration with stadium systems, ElectraStump is elevating cricket moments while providing real-time insights to broadcasters and analysts.
Visual Vertigo and LIV Golf: Drone Tracer Technology
YinzCam and F1 Vegas: F1 Las Vegas App
The F1 Las Vegas Grand Prix app redefined race-day experience. It introduced Live Activities for real-time updates directly on lock screens, zone-specific alerts, and exclusive behind-the-scenes content via YinzStories. A dedicated portal supported event staff, making this app a seamless, multi-stakeholder platform—and a gold standard for motorsport event tech.
Best Match Day Technology
DP World Tour: AI Smart Tournament Experience
F1 Las Vegas and YinzCam: F1 Las Vegas App
The F1 Las Vegas Grand Prix app provided fans with real-time race updates and location-based content. For the first time, Live Activities were integrated into a Formula 1 app, enabling fans to follow race progress from their lock screens. The app offered seating zone-specific notifications, driver news, exclusive stories and a dedicated portal for staff. It was designed to serve fans, partners and staff through one connected platform.
FEI: Equestrian Sport with Longines League of Nations™
The Longines League of Nations™, developed by FEI, introduced real-time LED content, athlete parades and 3D jump visualisations to equestrian competition. Features include leaderboards, team classifications and virtual reactions. A bespoke sonic identity also enhances the live atmosphere. The approach improves visibility of all stakeholders and presents the sport to on-site and digital audiences with greater clarity and engagement.
Kaizen Ticketing: Transforming Match Day Experiences
Kaizen Ticketing is a white-label SaaS platform supporting ticketing, fundraising and match operations for UK football clubs. Staff can manage ticketing remotely, improving planning and fan access. In 2024, Kaizen processed over 1.1 million sales and £20m in revenue. Its features include digital ticketing, flexible payments and system integrations, enhancing the commercial and fan experience.
MyVenue: Point of Sale Solution
MyVenue develops cloud-based point-of-sale solutions for stadiums and arenas, supporting transactions for food, beverage, and merchandise. The hardware-agnostic platform supports handheld, kiosk, mobile, and terminal-based sales, and offers real-time data dashboards, reports, and inventory management by leveraging powerful AWS and Google technology. In 2023, MyVenue became the first Australian SaaS POS solution to power transactions at an NFL Super Bowl. MyVenue operates across 185+ venues globally.
Tee Screen: Digital Signage Solutions
Tee Screen offers weatherproof digital signage tailored for golf and football clubs. The system delivers match updates, club news, sponsorship messages and interactive features. Content is managed via a centralised portal and is updated remotely. Tee Screen has been installed at 75+ golf clubs and Premier League side AFC Bournemouth. With over 10,000 daily user interactions, it enables clubs to improve communication and revenue opportunities.
Best Health, Wellness Or Wearable Technology
Balldesigner: Aerodynamic Football
Balldesigner’s Aerodynamic Football uses CFD technology to stabilize ball flight, improving accuracy and control. With a unique textured surface, it reduces turbulence, supports better passing and shooting, and has been validated in both elite and grassroots environments. It’s a new era for ball performance.
FORM: Smart Swim 2 Goggles
FORM’s Smart Swim 2 goggles offer swimmers real-time metrics such as pace, stroke rate, and heart rate through an AR display. The heart rate monitor is built into the goggles, removing the need for external devices. Data integrates with a companion app to support post-session review and planning.
Motion Metrics: Carv
Carv 2’s real-time coaching and detailed feedback, powered by MotionAI, help skiers refine their technique across any terrain. Personalized, data-driven insights adapt continuously to the skier’s performance, making Carv 2 the most advanced wearable ski tech on the market.
Pison: PERFORM Wearable
Pison PERFORM is a neural-sensing wearable that tracks cognitive and physical metrics—from stress and decision-making to recovery and HRV. It blends AI with neural data for insights that go beyond fitness, supporting athletes, professionals, and students in managing focus and mental resilience.
Podium Analytics: SportSmart
SportSmart is a free injury management app for grassroots and youth sport. It tracks injuries, flags concussions, and supports return-to-play decisions. Its anonymized data feeds research and drives systemic change. Delivered by Podium Analytics, it’s a vital tool for safer sport participation.
TigerStep Fitness: Alpha Step
ALPHASTEP by TigerStep is a biomechanically optimized smart cross-trainer with adaptive resistance and real-time coaching. Developed with medical experts, it supports spinal health, rehab, and peak athletic performance. Its Smart Assistant and Workout Creator offer tailored, corrective training for users at every level.
Rock-it Cargo Partnership of the Year
Airspeeder and HOK: Modular Race Vertiport for eVTOL Racing
Airspeeder and HOK collaborated to design infrastructure for electric aerial racing. Their Skydeck concept includes AR data visualization, real-time analytics, and modular race platforms. The project incorporates sustainability features and supports new formats in motorsport presentation and venue design.
F1 Las Vegas and YinzCam: F1 Las Vegas App
F1 Las Vegas and YinzCam partnered to build a fan-first event app with real-time updates, seating-zone specific alerts, and exclusive T-Mobile content. American Express offered premium perks, while Ticketmaster integrated directly for native ticket access. The Partner Perks section highlighted sponsor offers. The result was a seamless and integrated digital experience for fans, staff and sponsors.
New York Liberty and Deloitte Digital: New York Liberty App
New York Liberty and Deloitte Digital developed a personalised fan app offering real-time team access, interactive features and loyalty rewards. Built on data-led insights and digital innovation, the app supports continuous engagement. It reflects the Liberty’s on-court standards and elevates digital expectations in women’s sport.
Paris 2024 and OnePlan: Digital Venue Planning
OnePlan provided GIS-based venue planning software for the Paris 2024 Olympics and Paralympics. Used by 2,500 organisers, it enabled live updates, reduced travel needs and cut planning time by 80%. Its VenueTwin 3D tool supported remote walkthroughs, with broader applications now used across 75+ sports.
Pixellot and SportsEngine: Empowering Young Athletes with AI-Automated Streaming
Pixellot and SportsEngine partnered to provide free AI cameras and streaming tech for youth sports venues. Families can view live games, create highlights, and access on-demand replays. The service enhances exposure and engagement for young athletes and expands digital access to grassroots sport.
ViewLift and Play Anywhere: Interactive Platform Integration with Streaming Solution
Sports Organization of the Year
Emirates Team NZ
Emirates Team New Zealand secured its third consecutive America’s Cup win in 2024. It developed the AC75 and AC40 yachts and a hydrogen-powered chase boat. It also created an AC e-sports game, using simulator tech to bring new audiences into sailing. Its innovations span elite racing and sustainability.
FEI
FEI governs equestrian sport across eight disciplines and integrates technology into governance, athlete health, presentation and digital engagement. The organisation provides platforms for logistics, education and fan connection. The Longines League of Nations™, injury tracking tools and broadcast updates are examples of FEI’s applied innovation.
LIV Golf
Best Technology for Sports Performance
BlazePod: Reactive Light Based Training
BlazePod offers light-based training tools for improving reaction time, agility and decision-making. Its app-connected pods support data collection and real-time performance feedback. Used across sports like football, MMA, and tennis, BlazePod enables customised drills and progress tracking. The product is widely adopted by professionals and coaches seeking to integrate cognitive and physical development.
Box Altitude: Altitude Sleep Systems
Box Altitude’s Bedroom System simulates high-altitude environments for performance gains. Installed in standard bedrooms, it uses controlled oxygen levels to promote adaptation such as increased VO₂ max. With app integration and real-time sensor monitoring, the system allows precision management of hypoxic exposure. It supports sleep quality and cardiovascular conditioning without disrupting routine.
Catapult Sports: Vector Athlete Monitoring System
Catapult delivers performance tracking technology to over 4,400 teams globally. The Vector system uses GPS and inertial data to generate performance metrics like velocity, distance and fatigue. With AI-driven analysis and coach-friendly tools, Catapult supports return-to-play decisions and injury risk mitigation. Its origins trace to the Australian Institute of Sport.
Sports Technology Awards 2024 Shortlist Press Release | Word document
EyeGym.com: Visual Performance Training Programme
EyeGym.com is a digital visual, decision-making and cognitive training programme developed by Dr. Sherylle Calder over 30 years. Grounded in science, it enhances how users perceive, process, and respond to visual information under pressure. Trusted by elite athletes, EyeGym offers structured, adaptive training that refines focus, reaction time, and overall performance, while also promoting visual wellness in screen-heavy environments.
Genius Sports: Tracking and AI-powered Data Platform
Genius Sports provides data capture and analysis systems to sports leagues worldwide. Services include sub-second player and ball tracking and performance analytics. Its platform is used for tactical breakdowns, match official support, and scouting. Clients include UEFA, NBA, and Premier League. The tools aim to improve accuracy and decision-making.
Sportian: European Football’s Secret Weapon
Sportian’s platform automatically captures and analyses football match data, generating over 300 metrics from millions of data points. It offers tactical and physical insights for coaching, performance management and talent development. Designed with club input, the system focuses on usability and relevance for football practitioners.
Sports Tech HQ Start-up of the Year
Camps for Clubs
Camps for Clubs is an online event registration and management tool for sports clubs and organizations. It supports payment processing, check-in, attendee tracking, and communication. The platform can be customized for different events and integrates with marketing tools to help organizers manage and grow participation.
Fanhub
GIBLI
GIBLI’s G10 sensor measures coefficient of drag (CdA) for cyclists and triathletes in real time, replacing wind tunnel testing. Used for position and equipment optimisation, it provides live feedback for athletes, coaches and fitters. The sensor makes aerodynamic testing faster, cheaper and more accessible.
ITEMAP
Speed 3D
Speed 3D’s AI Virtual Studio allows fans to interact with athletes via video-based AI and AR experiences. It generates shareable content and enables monetisation through branded activations. It is deployed in pro venues in Taiwan and is expanding globally.
Yellow Panther
Yellow Panther is a UK-India based digital studio developing mobile apps, websites, and software for sports. With clients including Team GB and Premier Padel, it has grown through referrals and now operates retained relationships with 16 sports brands. Revenue has grown 2–3x annually since launch.
Women’s Sports Innovation of the Year
America’s Cup: Puig Women’s America’s Cup
The PUIG Women’s America’s Cup debuted in 2024, featuring 78 athletes including Olympians. The event introduced the AC40 foiling yacht and simulator training system, offering new pathways to elite sailing. It marked a milestone in integrating women into America’s Cup-level competition.
Chicks Who Ride Bikes: Llama - Global Women’s Cycling App
Llama is the first app built specifically for women in cycling, offering a global community platform designed to empower, educate, and connect female riders. Developed by Chicks Who Ride Bikes, it provides route planning, coaching, group coordination, and mental wellness resources, all tailored to the unique needs and behaviours of women cyclists.
With inclusivity at its core, Llama breaks down barriers to participation and encourages more women to ride with confidence—whether commuting, training, or exploring. It’s not just a fitness app; it’s a movement giving women their own space in the cycling world and redefining what a sports tech community can look like.
Concussion Toolkit: The Concussion Toolkit
Concussion Toolkit provides gender-informed, user-led recovery resources for female athletes. It addresses research gaps around symptom duration and health risk. Developed with athletes and academics, the Toolkit includes protocols, qualitative insights and accessibility-first design to support better outcomes and reduce injury recurrence.
EyeGym.com: Visual Performance Training Programme
EyeGym.com is a digital visual, decision-making and cognitive training programme developed by Dr. Sherylle Calder. Based on over 30 years of research, it enhances focus, confidence and performance under pressure. EyeGym’s adaptive tools support athletes across sport and have played a key role in advancing the visual and cognitive performance of women in high-performance environments, where the demands of precision and resilience are constantly evolving.
New York Liberty: New York Liberty App
The New York Liberty app provides fans with personalised updates, interactive content and exclusive offers. Built to enhance digital experience, it reflects the team’s high-performance ethos. Developed in partnership with Deloitte Digital, it aligns with the Liberty’s mission to lead innovation in women’s sport.
Vodafone and Sport Science Agency: Vodafone PLAYER.Connect
Vodafone PLAYER.Connect aggregates performance and health data for elite athletes. First developed for women’s rugby, it includes menstrual cycle and concussion tracking. It supports teams in rugby, wheelchair basketball and tennis. The platform informs training and recovery decisions while addressing gender-specific needs.
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