Now recognized as an international mark of excellence, the Sports Technology Awards is a unique celebration of technology-led innovation across sport globally.
Founded in 2014, the Awards now in the seventh cycle were the world’s first celebration of the influential technology in the sports sector.
Taking place this year on September 10th 2020 at 4pm BST, the Awards attract exceptional brands, guests and presenters.
The Awards Attract Entries From...
To find out which brands have been selected for the Sports Technology Awards 2020 shortlist, click on each category below
Agency of the Year - This celebrates the agency which, thanks to the adoption, use or creation of technology, has shown itself to tangibly achieve and / or deliver better work or solutions for the clients it serves, as well as how the agency has developed as a business entity in its own right.
Most Innovative Sports App - This celebrates innovative apps in the sports sector which markedly improve the end-user experience in the market(s) being targeted.
Best Digital Technology - This celebrates technology, spanning electronic tools, systems, devices and resources that generate, store or process data, including but not limited to broadcast, social media, online games, multimedia and mobile devices, that improves the end-user experience, informs or educates its target market better, or informs organizational growth.
Best Technology for Elite Performance - This celebrates technology which enables elite athletes or their managers and coaches to be more effective in improving performance.
Best Technology for Fan Engagement - This celebrates technology which enables better engagement between fans and sports entities of all types.
Rights Holder, Governing Body or Team of the Year - This celebrates the rights holder, governing body, international federation or team which, thanks to the adoption, use or creation of technology, has shown itself to tangibly improve its work.
Best Technology for Injury Prevention or Rehabilitation - This celebrates technology which prevents injury or aids rehabilitation for athletes of all levels.
Best Innovation of the Year - This celebrates the best technological innovation in sports created over the past 18 months (the innovation must have been tangibly available no earlier than June 2018).
Best Technology for Participation - This celebrates technology which has a measurable impact on promoting, improving or increasing participation in sports and/or fitness at any level.
Best Technology for Sports Betting - This celebrates technology created for or by sports betting businesses which tangibly improves the end-user experience and/or enables the betting company to achieve growth, undertake its work more quickly, innovatively or cost-effectively.
Most Innovative Sports Broadcast or Broadcast Technology - This celebrates technology used or created for sports radio, tv or digital broadcast.
Best Technology for Sports Commerce - This celebrates technology servicing commercial performance in any organization working in sports.
Best Sports Equipment or Wearable Technology - This celebrates innovative sports equipment spanning apparel, wearables and training hardware which enables more effective performance in a single, or multiple sports.
Most Innovative Sports Partnership - This celebrates technology-led work in sports, involving two or more entities, where solutions have been created for tangible and relevant challenges and opportunities.
Use of Esports by a Sports Brand - This celebrates the innovative use of esports by ‘traditional’ sports brands, including but not limited to teams, athletes, governing bodies, rights holders, broadcasters etc.
Why You Should Attend
Since this year’s ceremony will be held virtually AND is free to attend, there’s never been a better time to see why the industry holds The Sports Technology Awards in such high regard. Whilst the virtual event will be a scaled-back version of what guests enjoy at our London gala evening, you will learn about the very best technology influencing the sports sector today.
Held at 4pm BST, tune in, network with fellow guests and celebrate the visionary innovations picking up the coveted Sports Technology Awards trophies.
WHY YOU SHOULD LOG IN
If you are serious about doing business in sport, you should be at the Sports Technology Awards, here’s why…
Technology is the single biggest force changing modern sport and no one wants to be an industry dinosaur (we all know what happened to them). This is your chance not only to see which tech wins but to see what it does and what our judges thought about it.
The technology we are using for our online ceremony means that you can see who else is online and reach out to them, either directly, via our chat portal or by publishing your LinkedIn details and inviting people to connect with you. Our London ceremony attracts hundreds of leading figures from sport so our virtual ceremony should be even bigger! Join us!
A Truly Global Experience
In line with our entries, which come from all around the world, so do our guests. Thanks to our virtual portal and the timing of the ceremony, we are looking forward to welcoming people from around the world to celebrate the best tech-led innovations in sport today
So, who are ‘The Ones’ bossing it in 2020…
The Awards are serious about honest, authentic and authoritative scrutiny and this is reflected both by the outstanding profile of our judging panel and the process by which entries are judged.
All judging is completed online, independently of and without reference to any other scorer; each judge marks every element of the entry form, then submits a total score for each shortlisted entry. In the case of a tie, at least one other judge is asked to evaluate these in the same way to determine the winner.
What to Expect on the Day
As a virtual ceremony, our celebration this year will be a little different so will focus on two things – networking, thanks to the chat function on our streaming provider, and announcing this year’s winners. If you want to join us – and we really hope you do – here’s how…
Register for Tickets
You MUST pre-register for tickets. Ultimately space IS limited so priority booking is being given to employees and guests of brands on our shortlist as well as employees and guests of our Partner family.
Tune In at 4pm BST – Sharp!
We’ve timed the ceremony so our friends and network around the world have the best possible opportunity to join us. If you arrive before, there will be videos and information to entertain you before we go live, but don’t be late, we plan on starting promptly!
Share Your LinkedIn Profile
Our streaming service has a chat function which allows you to announce yourself to other guests, make comments and offer your congratulations to the winners. The more you engage the more fun it will be. One great way to maximize the networking on offer is to publish a link to your LinkedIn profile, that way people have the chance to pick up the conversation with you offline too.
The Most Important 60 Minutes in Sports Tech!
Everyone has been to awards that are just too long but not ours. Over the years we’ve become excellent at creating an evening’s celebration around a ceremony of an hour and that’s what we’ve planned online.
Stay In Touch
After the awards, if you’ve enjoyed what you’ve seen and want to keep informed of all the work we do, sign up for our newsletter
Your success at the awards carries so much clout
More than a Great Trophy
Winning is wonderful but being shortlisted is equally valuable. Organizations of all types report repeatedly that The Sports Technology Awards has delivered tangible business returns for them, from improved sales and customer opportunities to investor conversations and better staff morale.
The scale and scope of organizations entering the Awards is staggering and represent the work of many of the sector’s greatest visionaries. To cut through this competition and reach the shortlist is itself a real achievement and makes your business stand out.
The Judging is Fair, Transparent, Rigorous and Expert
Our judges are unquestionably some of the most informed people in the sector and the judging process means that all their points of view are accounted for fairly. They are totally unbiased in their voting and are committed to working to seeing excellence – not a brand’s size or budget - win.
Size Doesn't Matter
We ensure organizations of all sizes enjoy fair representation and opportunities at the Awards and are proud that the Sports Technology Awards is one of the few industry events where a bootstrap start-up can achieve victory over an established, international sports brand. Ultimately excellence, not organization size, claims the trophy.
I have been really blown away by the level of entrants. What’s great is when you see the big companies as well as the small emerging ones. Every entry is a winner in its own right.
The Sports Technology Awards has benefited Two Circles in many ways. The third-party endorsement has become very valuable to provide confidence to all of our stakeholders. The ceremony is very enjoyable and also a great networking opportunity. I would thoroughly recommend these awards to other businesses in the sector.
I learnt a lot from the Awards, sports tech is a rapidly changing space and professionally, if you want to keep competing you need to keep pace.
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