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Sports Technology Awards

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STA Awards
Now recognized as an international mark of excellence, the Sports Technology Awards is a unique celebration of technology-led innovation across sport globally.
Founded in 2014, the Awards now in the 7th cycle were the world’s first celebration of the influential technology in the sports sector.
Taking place this year on September 10th 2020, the Awards attract exceptional brands, guests and presenters.

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The Awards Attract Entries From...

5 Continents,

30 Countries,

50 Sports

Shortlist 2020

To find out which brands have been selected for the Sports Technology Awards 2020 shortlist, click on each category below

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Agency of the Year - This celebrates the agency which, thanks to the adoption, use or creation of technology, has shown itself to tangibly achieve and / or deliver better work or solutions for the clients it serves, as well as how the agency has developed as a business entity in its own right.


Most Innovative Sports App - This celebrates innovative apps in the sports sector which markedly improve the end-user experience in the market(s) being targeted.

Digital Technology

Best Digital Technology - This celebrates technology, spanning electronic tools, systems, devices and resources that generate, store or process data, including but not limited to broadcast, social media, online games, multimedia and mobile devices, that improves the end-user experience, informs or educates its target market better, or informs organizational growth.

Elite Performance

Best Technology for Elite Performance - This celebrates technology which enables elite athletes or their managers and coaches to be more effective in improving performance.

Fan Engagement

Best Technology for Fan Engagement - This celebrates technology which enables better engagement between fans and sports entities of all types.

Governing Body of the Year

Rights Holder, Governing Body or Team of the Year - This celebrates the rights holder, governing body, international federation or team which, thanks to the adoption, use or creation of technology, has shown itself to tangibly improve its work.

Injury Prevention

Best Technology for Injury Prevention or Rehabilitation - This celebrates technology which prevents injury or aids rehabilitation for athletes of all levels.


Best Innovation of the Year - This celebrates the best technological innovation in sports created over the past 18 months (the innovation must have been tangibly available no earlier than June 2018).


Best Technology for Participation - This celebrates technology which has a measurable impact on promoting, improving or increasing participation in sports and/or fitness at any level.

Sports Betting

Best Technology for Sports Betting - This celebrates technology created for or by sports betting businesses which tangibly improves the end-user experience and/or enables the betting company to achieve growth, undertake its work more quickly, innovatively or cost-effectively.

Sports Broadcast

Most Innovative Sports Broadcast or Broadcast Technology - This celebrates technology used or created for sports radio, tv or digital broadcast.

Sports Commerce

Best Technology for Sports Commerce - This celebrates technology servicing commercial performance in any organization working in sports.

Sports Equipment or Wearable

Best Sports Equipment or Wearable Technology - This celebrates innovative sports equipment spanning apparel, wearables and training hardware which enables more effective performance in a single, or multiple sports.

Sports Partnership

Most Innovative Sports Partnership - This celebrates technology-led work in sports, involving two or more entities, where solutions have been created for tangible and relevant challenges and opportunities.

Use of Esports by a Sports Brand

Use of Esports by a Sports Brand - This celebrates the innovative use of esports by ‘traditional’ sports brands, including but not limited to teams, athletes, governing bodies, rights holders, broadcasters etc.

Why You Should Attend

Held at The Londoner, London’s newest ‘super-boutique luxury hotel’ on the hugely prestigious Leicester Square, the Sports Technology Awards will once again celebrate the outstanding technologies that are changing the face of sports globally.

The winners have been determined by over 50 key representatives from the worlds of sport, business and technology. Gathering to see which brands will claim the coveted Sports Technology Awards’ trophies are leading sports industry figures, technology visionaries and elite athletes, who have flown in from around the world to walk our red carpet and celebrate the important innovations that are revolutionizing our business.




If you are serious about doing business in sport, you should be at the Sports Technology Awards, here’s why…

The Venue

London’s newest ‘super boutique’ luxury hotel. If you’ve ever wanted to walk the red carpet on Leicester Square, here’s your chance

The Technology

See some breath-taking technology in action at the Awards as well as celebrate the best tech-led innovations changing the industry

The Networking

Global sports leaders, visionaries and elite athletes from around the world attend this prestigious event – if you want to meet them, you’d better be there

Our Judges

So, who are ‘The Ones’ bossing it in 2020…

The Awards are serious about honest, authentic and authoritative scrutiny and this is reflected both by the outstanding profile of our judging panel and the process by which entries are judged.

All judging is completed online, independently of and without reference to any other scorer; each judge marks every element of the entry form, then submits a total score for each shortlisted entry. In the case of a tie, at least one other judge is asked to evaluate these in the same way to determine the winner.

Donna Fraser Image

Donna Fraser, OLY 4x Team GB Olympian, Equality, Diversity and Engagement Lead, UK Athletics

Pete Samara

Pete Samara Director of Innovation and Digital Technology, Formula 1

Amy Williams Image

Amy Williams, MBE, OLY Olympic Gold Medallist: Skeleton, 2010 Vancouver

Dai Green Image

Dai Greene, OLY World, Euro and Commonwealth Gold Medallist: 400M Hurdles, 2011 Daegu, 2011 Barcelona, 2010 Delhi

Paolo Menaspa Image

Paolo Menaspà, PhD  Head of Performance Solutions, Cycling Australia

Shona McCallin MBE, OLY Image

Shona McCallin, MBE, OLY Olympic Gold Medallist: Hockey, 2016 Rio

Bryan Habana Image

Bryan Habana 2007 Rugby World Cup Winner, Chief Relationship Officer, Retroactive Agency

Hannah Mills Image

Hannah Mills, OLY Olympic Gold Medallist: Sailing, 2016 Rio

What to Expect on the Day

The Sports Technology Awards ceremony aims to delight and inform you from the moment you arrive. We showcase exciting technology, invite all guests to network freely and, thanks to our new venue partner, The Londoner, we will be delivering an evening unrivalled in terms of location as well as ‘super boutique’ experience.
6.15pm Drinks Reception

Following in the footsteps of many of the world’s biggest celebrities, complete your walk of our red carpet on Leicester Square and join us for our pre-dinner drink reception. As well as enjoying a range of fine wines and canapes, mix with your peers from sport globally. The Sports Technology Awards doesn’t restrict areas or guest access, we want senior executives from all walks of sport to meet, reconnect and share a great night. At these awards everyone in the room is a VIP!

7:00pm Dinner

A key part of the Sports Technology Awards’ celebrations is the gala dinner. The Londoner is part of The Edwardian Group, which enjoys a world-class reputation for fine dining. Our guests will enjoy a delicious three-course meal, curated to be as sustainable as possible, so whether you have chosen to attend in a small group or are hosting a Premium table, you are guaranteed to enjoy value industry networking over outstanding food and wine.

Keynote Address

Watch this space as we will shortly reveal a stellar keynote speaker…and some very exciting technology at the Awards. We guarantee that by listening to this global industry leader, you will return to work the next day with some genuinely unique insights about how one sport is embracing technology to revolutionize its work

Awards Ceremony

Share in the celebrations as we reveal the technologies and innovations our judges deemed to be the outstanding ones of the year. Each trophy is presented by an elite athlete or figure from sport and you’ll hear from them what their opinions are on the key things happening in the industry today. And don’t worry about the ceremony being too long – we keep it to about an hour to ensure you have time to network and the winners have time to lead the party!

11pm After-Party

Make the most of partying on one of the longest nights of the year. Our venue host has made its open air roof terrace (with retractable roof) available to us, affording visitors a truly unique vista of one of London’s most iconic views. Please note that this party option has number-limited access due to space constraints, so entry is only available with the correct accreditation. As such, Premium ticket guests, judges and sponsors will be given priority access, with other ticket holders being offered accreditation based on availability

2am Carriages

Ceremony Tickets

Dress Code: Lounge suit, no tie
The Sports Technology Awards Ceremony 10th September 2020
Venue: The Londoner, 38 Leicester Square, West End, London, WC2H 7DX, UK

There are two types of ceremony tickets on sale, Standard and Premium; both secure you access to the pre-ceremony drinks reception, a three-course gala dinner, unlimited wine and informal post-event networking.


There is also a formal after-party being held on The Londoner’s stunning, open-air roof terrace but numbers in this area are restricted so only Premium ticket holders are guaranteed access. Premium ticket holders also enjoy the best seating for the ceremony as well as Champagne and guest gifts on their tables. Standard ticket holders may secure access to the after-party where capacity permits.


Tickets can be purchased in the following volumes with discounted rates applying until 12 midnight, GMT, on 9th April. All prices exclude VAT.


Click to Book Tickets Now!


Premium Tickets Include:

• Best Position in the Room • Complimentary Champagne • Guest Gifts • Complimentary Drinks Reception • A Three-Course Gala Dinner • Unlimited Wine • Guaranteed Access to The Londoner Afterparty

Full Table, 10 places -£5,950

Half Table, 5 places -£3,225

Individual Ticket - £695

Standard Tickets Include:

• Complimentary Drinks Reception • A Three-Course Gala Dinner • Unlimited Wine • Access to The Londoner Afterparty (subject to availability)

Full Table, 10 places - £5,250

Half Table, 5 places -£2,875

Individual Ticket - £625

2019 Yahoo Sports Technology Awards Highlights
2018 Yahoo Sports Technology Awards Highlight Reel
2019 Yahoo Sports Technology Awards Gallery
2017 Sports Technology Awards Highlights Video

Your success at the awards carries so much clout

More than a Great Trophy

Winning is wonderful but being shortlisted is equally valuable. Organizations of all types report repeatedly that The Sports Technology Awards has delivered tangible business returns for them, from improved sales and customer opportunities to investor conversations and better staff morale.

Strong Competition

The scale and scope of organizations entering the Awards is staggering and represent the work of many of the sector’s greatest visionaries. To cut through this competition and reach the shortlist is itself a real achievement and makes your business stand out.

The Judging is Fair, Transparent, Rigorous and Expert

Our judges are unquestionably some of the most informed people in the sector and the judging process means that all their points of view are accounted for fairly. They are totally unbiased in their voting and are committed to working to seeing excellence – not a brand’s size or budget - win.

Size Doesn't Matter

We ensure organizations of all sizes enjoy fair representation and opportunities at the Awards and are proud that the Sports Technology Awards is one of the few industry events where a bootstrap start-up can achieve victory over an established, international sports brand. Ultimately excellence, not organization size, claims the trophy.

Our 2019 Winners

Sports Technology Awards winning brands come from around the world and are united by their exceptional vision and execution.
Explore the technologies behind each winning entry from 2019 here!

Our Testimonials

I have been really blown away by the level of entrants. What’s great is when you see the big companies as well as the small emerging ones. Every entry is a winner in its own right.

Martin Corry MBE Rugby World Champion

The Sports Technology Awards has benefited Two Circles in many ways. The third-party endorsement has become very valuable to provide confidence to all of our stakeholders. The ceremony is very enjoyable and also a great networking opportunity. I would thoroughly recommend these awards to other businesses in the sector.

Matt Rogan Chairman, Two Circles

I learnt a lot from the Awards, sports tech is a rapidly changing space and professionally, if you want to keep competing you need to keep pace.

Marlon Devonish Olympic Champion and Speed Consultant
Why Wimbledon Entered the Sports Technology Awards
What Were the Benefits for Ocean Race in Entering the Sports Technology Awards?
Why Guided Knowledge Entered the Sports Technology Awards
What Does Winning a Sports Technology Awards Mean for mycujoo?
Learn More About the Sports Technology Awards by Exploring


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