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Sports Technology Awards

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STA Awards
Now recognized as an international mark of excellence, the Sports Technology Awards is a unique celebration of technology-led innovation across sport globally.
Founded in 2014, the Awards now in the seventh cycle were the world’s first celebration of the influential technology in the sports sector.
Taking place this year on September 10th 2020 at 4pm BST, the Awards attract exceptional brands, guests and presenters.
The Awards Attract Entries From...

5 Continents,

30 Countries,

50 Sports

Shortlist 2020

To find out which brands have been selected for the Sports Technology Awards 2020 shortlist, click on each category below


Agency of the Year - This celebrates the agency which, thanks to the adoption, use or creation of technology, has shown itself to tangibly achieve and / or deliver better work or solutions for the clients it serves, as well as how the agency has developed as a business entity in its own right.


Most Innovative Sports App - This celebrates innovative apps in the sports sector which markedly improve the end-user experience in the market(s) being targeted.

Digital Technology

Best Digital Technology - This celebrates technology, spanning electronic tools, systems, devices and resources that generate, store or process data, including but not limited to broadcast, social media, online games, multimedia and mobile devices, that improves the end-user experience, informs or educates its target market better, or informs organizational growth.

Elite Performance

Best Technology for Elite Performance - This celebrates technology which enables elite athletes or their managers and coaches to be more effective in improving performance.

Fan Engagement

Best Technology for Fan Engagement - This celebrates technology which enables better engagement between fans and sports entities of all types.

Governing Body of the Year

Rights Holder, Governing Body or Team of the Year - This celebrates the rights holder, governing body, international federation or team which, thanks to the adoption, use or creation of technology, has shown itself to tangibly improve its work.

Injury Prevention

Best Technology for Injury Prevention or Rehabilitation - This celebrates technology which prevents injury or aids rehabilitation for athletes of all levels.


Best Innovation of the Year - This celebrates the best technological innovation in sports created over the past 18 months (the innovation must have been tangibly available no earlier than June 2018).


Best Technology for Participation - This celebrates technology which has a measurable impact on promoting, improving or increasing participation in sports and/or fitness at any level.

Sports Betting

Best Technology for Sports Betting - This celebrates technology created for or by sports betting businesses which tangibly improves the end-user experience and/or enables the betting company to achieve growth, undertake its work more quickly, innovatively or cost-effectively.

Sports Broadcast

Most Innovative Sports Broadcast or Broadcast Technology - This celebrates technology used or created for sports radio, tv or digital broadcast.

Sports Commerce

Best Technology for Sports Commerce - This celebrates technology servicing commercial performance in any organization working in sports.

Sports Equipment or Wearable

Best Sports Equipment or Wearable Technology - This celebrates innovative sports equipment spanning apparel, wearables and training hardware which enables more effective performance in a single, or multiple sports.

Sports Partnership

Most Innovative Sports Partnership - This celebrates technology-led work in sports, involving two or more entities, where solutions have been created for tangible and relevant challenges and opportunities.

Use of Esports by a Sports Brand

Use of Esports by a Sports Brand - This celebrates the innovative use of esports by ‘traditional’ sports brands, including but not limited to teams, athletes, governing bodies, rights holders, broadcasters etc.

Why You Should Attend

Since this year’s ceremony will be held virtually AND is free to attend, there’s never been a better time to see why the industry holds The Sports Technology Awards in such high regard. Whilst the virtual event will be a scaled-back version of what guests enjoy at our London gala evening, you will learn about the very best technology influencing the sports sector today.

Held at 4pm BST, tune in, network with fellow guests and celebrate the visionary innovations picking up the coveted Sports Technology Awards trophies.


If you are serious about doing business in sport, you should be at the Sports Technology Awards, here’s why…

The Technology

Technology is the single biggest force changing modern sport and no one wants to be an industry dinosaur (we all know what happened to them). This is your chance not only to see which tech wins but to see what it does and what our judges thought about it.

The Networking

The technology we are using for our online ceremony means that you can see who else is online and reach out to them, either directly, via our chat portal or by publishing your LinkedIn details and inviting people to connect with you. Our London ceremony attracts hundreds of leading figures from sport so our virtual ceremony should be even bigger! Join us!

A Truly Global Experience

In line with our entries, which come from all around the world, so do our guests. Thanks to our virtual portal and the timing of the ceremony, we are looking forward to welcoming people from around the world to celebrate the best tech-led innovations in sport today

Our Judges

So, who are ‘The Ones’ bossing it in 2020…

The Awards are serious about honest, authentic and authoritative scrutiny and this is reflected both by the outstanding profile of our judging panel and the process by which entries are judged.

All judging is completed online, independently of and without reference to any other scorer; each judge marks every element of the entry form, then submits a total score for each shortlisted entry. In the case of a tie, at least one other judge is asked to evaluate these in the same way to determine the winner.

Donna Fraser Image

Donna Fraser, OLY 4x Team GB Olympian, Equality, Diversity and Engagement Lead, UK Athletics

Pete Samara

Pete Samara Director of Innovation and Digital Technology, Formula 1

Amy Williams Image

Amy Williams, MBE, OLY Olympic Gold Medallist: Skeleton, 2010 Vancouver

Dai Green Image

Dai Greene, OLY World, Euro and Commonwealth Gold Medallist: 400M Hurdles, 2011 Daegu, 2011 Barcelona, 2010 Delhi

Paolo Menaspa Image

Paolo Menaspà, PhD  Head of Performance Solutions, Cycling Australia

Shona McCallin MBE, OLY Image

Shona McCallin, MBE, OLY Olympic Gold Medallist: Hockey, 2016 Rio

Bryan Habana Image

Bryan Habana 2007 Rugby World Cup Winner, Chief Relationship Officer, Retroactive Agency

Hannah Mills Image

Hannah Mills, OLY Olympic Gold Medallist: Sailing, 2016 Rio

What to Expect on the Day

As a virtual ceremony, our celebration this year will be a little different so will focus on two things – networking, thanks to the chat function on our streaming provider, and announcing this year’s winners. If you want to join us – and we really hope you do – here’s how…
Register for Tickets

You MUST pre-register for tickets. Ultimately space IS limited so priority booking is being given to employees and guests of brands on our shortlist as well as employees and guests of our Partner family.

Tune In at 4pm BST – Sharp!

We’ve timed the ceremony so our friends and network around the world have the best possible opportunity to join us. If you arrive before, there will be videos and information to entertain you before we go live, but don’t be late, we plan on starting promptly!

Share Your LinkedIn Profile

Our streaming service has a chat function which allows you to announce yourself to other guests, make comments and offer your congratulations to the winners. The more you engage the more fun it will be. One great way to maximize the networking on offer is to publish a link to your LinkedIn profile, that way people have the chance to pick up the conversation with you offline too.

The Most Important 60 Minutes in Sports Tech!

Everyone has been to awards that are just too long but not ours. Over the years we’ve become excellent at creating an evening’s celebration around a ceremony of an hour and that’s what we’ve planned online.

Stay In Touch

After the awards, if you’ve enjoyed what you’ve seen and want to keep informed of all the work we do, sign up for our newsletter

2019 Yahoo Sports Technology Awards Highlights
2018 Yahoo Sports Technology Awards Highlight Reel
2019 Yahoo Sports Technology Awards Gallery
2017 Sports Technology Awards Highlights Video

Your success at the awards carries so much clout

More than a Great Trophy

Winning is wonderful but being shortlisted is equally valuable. Organizations of all types report repeatedly that The Sports Technology Awards has delivered tangible business returns for them, from improved sales and customer opportunities to investor conversations and better staff morale.

Strong Competition

The scale and scope of organizations entering the Awards is staggering and represent the work of many of the sector’s greatest visionaries. To cut through this competition and reach the shortlist is itself a real achievement and makes your business stand out.

The Judging is Fair, Transparent, Rigorous and Expert

Our judges are unquestionably some of the most informed people in the sector and the judging process means that all their points of view are accounted for fairly. They are totally unbiased in their voting and are committed to working to seeing excellence – not a brand’s size or budget - win.

Size Doesn't Matter

We ensure organizations of all sizes enjoy fair representation and opportunities at the Awards and are proud that the Sports Technology Awards is one of the few industry events where a bootstrap start-up can achieve victory over an established, international sports brand. Ultimately excellence, not organization size, claims the trophy.

Our 2019 Winners

Sports Technology Awards winning brands come from around the world and are united by their exceptional vision and execution.
Explore the technologies behind each winning entry from 2019 here!

Our Testimonials

I have been really blown away by the level of entrants. What’s great is when you see the big companies as well as the small emerging ones. Every entry is a winner in its own right.

Martin Corry MBE Rugby World Champion

The Sports Technology Awards has benefited Two Circles in many ways. The third-party endorsement has become very valuable to provide confidence to all of our stakeholders. The ceremony is very enjoyable and also a great networking opportunity. I would thoroughly recommend these awards to other businesses in the sector.

Matt Rogan Chairman, Two Circles

I learnt a lot from the Awards, sports tech is a rapidly changing space and professionally, if you want to keep competing you need to keep pace.

Marlon Devonish Olympic Champion and Speed Consultant
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Learn More About the Sports Technology Awards by Exploring


Are You Interested in Next Year’s Awards?

For all the latest information about the 2021 Awards…


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