STA Awards
EnterThe Leading Celebration of Sports Technology

STA Awards
Now recognized as an international mark of excellence, the Sports Technology Awards is a unique celebration of technology-led innovation across sport globally.
Founded in 2014, the Awards now in the eighth cycle were the world’s first celebration of the influential technology in the sports sector.
Taking place next year on May 6th 2021, the Awards attract exceptional brands, guests and presenters.

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The Awards Attract Entries From...

5 Continents,

30 Countries,

50 Sports


So, who are ‘The Ones’ bossing it in 2021…

The Awards are serious about honest, authentic and authoritative scrutiny and this is reflected both by the outstanding profile of our judging panel and the process by which entries are judged.

All judging is completed online, independently of and without reference to any other scorer; each judge marks every element of the entry form, then submits a total score for each shortlisted entry. In the case of a tie, at least one other judge is asked to evaluate these in the same way to determine the winner.

Alex Kay-Jelski Editor-in-Chief, The Athletic UK

Alexandra Willis Head of Communications, Content and Digital, The AELTC, Wimbledon

Alistair Brownlee Olympic Athlete

Anand Narayanan Head of Digital Marketing & Innovations, Panasonic

Stefy Bau Co-Founder and CEO, Init Esports

Mike Scarano Head of Sports Branding, Superdry

Vandana Balachandar Head of Partnerships, EME, NBA

David White CEO, New Zealand Cricket


The Awards are open, unless otherwise stated, to organizations working in any market(s), country(ies) or sport(s). Unless otherwise stated, concepts are ineligible for entry.

Multiple Entries can be used to give entrants a higher chance of winning or being shortlisted. If you have any questions regarding which category(ies) is best suited to your technology, please contactour commercial team. Select a category to find out more.

Analytics in Sport

This celebrates technology which offers the end-user outstanding insight or improved returns within a specific subject, thanks to the scrutiny of data and statistics.


This celebrates innovative apps in the sports sector which markedly improve the end-user experience in the market(s) being targeted.


This celebrates technology created for or by sports betting businesses which tangibly improves the end-user experience and/or enables the betting company to achieve growth, undertake its work more quickly, innovatively, or cost-effectively.


This celebrates technology used or created for sports tv, radio, digital broadcast, or streaming/OTT services. Submissions can be for a single programme, series, tournament, or technology specifically created for the broadcast sector.

Capgemini Innovation

The Capgemini Innovation category celebrates the best technological innovation in sports created over the past 18 months, concepts are ineligible.

Consultancy in Sport

This celebrates the business which, thanks to the adoption, use or creation of technology, has shown itself to tangibly achieve and/or deliver better work or solutions for the sports clients it serves.


This celebrates technology that harnesses the power of data to improve the end-user experience, inform or educate its target market better, or inform organizational growth.

Elite Performance

This celebrates technology which enhances or improves any aspect of the performance of elite athletes, teams, drivers, crew, mariners, riders (cycling, MTB or equestrian), their managers, coaches, trainers, mechanics etc.

Equipment or Wearable

This celebrates innovative sports equipment spanning apparel, wearables and training hardware which enables more effective performance in a single, or multiple sports.

Esports in Sports

This celebrates the use of esports within sports, including but not limited to partnerships between an esports and sports brand, activation of teams, athletes, governing bodies, rights holders, broadcasters etc.

Extreme Sports

This celebrates the use of innovative technology in extreme sports including but not limited to equipment, apparel, wearables, training hardware and image capture (POV cameras and drones) etc.

Fan Engagement

This celebrates technology which enables better engagement between fans and sports entities of all types.


This celebrates technology in the mainstream fitness sector. Entries are welcome from B2B and B2C organizations.

Injury Prevention or Rehabilitation

This celebrates technology which prevents injury or aids rehabilitation for athletes of all levels.

Operations, Commerce and Event Management

This celebrates technology servicing the ongoing operations of a club, tournament, sports organization, or venue, as well as technology which positively affects the match day experience of fans.


This celebrates technology which has a measurable impact on promoting, improving, or increasing mainstream participation in sports and/or fitness.


This celebrates technology-led work in sports, involving two or more entities, where a tech-led partnership has been created to resolve tangible challenges or meet and leverage relevant opportunities.

Rights Holder or Governing Body

This celebrates the rights holder, governing body, international federation, rights-holding team or venue which, thanks to the adoption, use or creation of technology, has shown itself to tangibly improve its work.

Safety and Security

This celebrates technology which ensures the safety and/or security of any facet of the sports sector by protecting networks, devices, programs, data, athletes, fans, live crowds or sports venues from attack, damage, or unauthorized access.


This celebrates products or services in sports which have been created using sustainable and innovative technology or solutions that serve sustainability within work executed by sports organizations.

Technology for Good

This celebrates an initiative in sport which developed or harnessed technology to address social change or a philanthropic cause.

Why You Should Enter

Here are just three of the many reasons you should put your work in contention for a trophy.
Our Judges

Our judges want to know what organizations like yours are doing; they only review entries relevant to their expertise, consequently, they are potential buyers of, or investors in your business. Make sure they see your work.

Benchmark of Success

It isn’t just winners who report Awards’ success converting into tangible business returns, shortlisted companies reap benefits too. So, if your company would like reduced sales cycles, quicker inbound investment, improved staffing and elevated client discussions, having Sports Technology Awards’ success associated with your brand is a passport to better business.


You receive brand exposure through The Tech Hub video portal, profile via the Awards digital channels, and ad hoc PR opportunities. The network reach offered to entries via the combined Group and media partner channels exceeds 1bn globally – that’s indisputably great ROI.

2020 Winners

Sports Technology Awards winning brands come from around the world and are united by their exceptional vision and execution.
Explore the technologies behind each winning entry from 2020 here!

Entering is Easy

Create an Account

Follow any of the ‘Enter’ links on this page, register your details and create a free account. Here you will be able to manage all your entries for this year’s awards.

Select Categories

Choose the category or categories you'd like to enter. If you have any questions on which category is best suited to your technology, please do get in touch!

Fill in the Form

The form takes you through a series of questions, which ensure our judges are fully informed about your work.


Submit your entry together with the entry fee, this is all done online – and you’re finished!

2019 Yahoo Sports Technology Awards Highlights
2018 Yahoo Sports Technology Awards Highlight Reel
2019 Yahoo Sports Technology Awards Gallery
2017 Sports Technology Awards Highlights Video

Your success at the awards carries so much clout

More than a Great Trophy

Winning is wonderful but being shortlisted is equally valuable. Organizations of all types report repeatedly that The Sports Technology Awards has delivered tangible business returns for them, from improved sales and customer opportunities to investor conversations and better staff morale.

Strong Competition

The scale and scope of organizations entering the Awards is staggering and represent the work of many of the sector’s greatest visionaries. To cut through this competition and reach the shortlist is itself a real achievement and makes your business stand out.

The Judging is Fair, Transparent, Rigorous and Expert

Our judges are unquestionably some of the most informed people in the sector and the judging process means that all their points of view are accounted for fairly. They are totally unbiased in their voting and are committed to working to seeing excellence – not a brand’s size or budget - win.

Size Doesn't Matter

We ensure organizations of all sizes enjoy fair representation and opportunities at the Awards and are proud that the Sports Technology Awards is one of the few industry events where a bootstrap start-up can achieve victory over an established, international sports brand. Ultimately excellence, not organization size, claims the trophy.

Our Testimonials

I have been really blown away by the level of entrants. What’s great is when you see the big companies as well as the small emerging ones. Every entry is a winner in its own right.

Martin Corry MBERugby World Champion

The Sports Technology Awards has benefited Two Circles in many ways. The third-party endorsement has become very valuable to provide confidence to all of our stakeholders. The ceremony is very enjoyable and also a great networking opportunity. I would thoroughly recommend these awards to other businesses in the sector.

Matt RoganChairman, Two Circles

I learnt a lot from the Awards, sports tech is a rapidly changing space and professionally, if you want to keep competing you need to keep pace.

Marlon DevonishOlympic Champion and Speed Consultant

Entry Fees – Please Note the Deadline Extension

Deadline Extension

Having understood from our network that lockdown in various countries has restricted their ability to submit entries, we have extended our deadline.

Entries can be made at the ‘late entry’ fee and must be submitted by 8th January.

Single and Multiple Entries

It is possible to submit multiple entries as this gives entrants a higher chance for success. When submitting the same product or service across multiple categories, there are some restrictions / exclusions, these are outlined in the category forms. These restrictions do not apply to brands / organizations submitting different products or services.


For full entry details contact Tanya Power


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Single Entry Fee

• Late Submission Rate £525+VAT

Double Entry Fee

• Late Submission Rate £745+VAT

Multiple Entry Fee

• Late Submission Rate £945+VAT

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Or if you are ready to take the next step…

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