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Here are the brands featured this week: Wimbledon Google WHOOP Nike National Football League (NFL) TMRW Sports Women’s Super League Football Sportable Click here to

Headlines shouting about VAR arriving at Wimbledon might look like they are about accuracy or a brave new world, but there’s a bigger trend if you look deeper. Let’s face it,

Here are the brands featured this week: Formula 1, Blackstone, Indian Premier League India, Royal Challengers Bengaluru (RCB), Aditya Birla Capital Group, The Times Of

Hands up if you thought McLaren was going to dominate the opening races of the new Formula 1 season. Now keep your hands up if

Here are the brands featured this week: Callandor Group, Signing Day Sports, Arccos Golf, World Athletics, Hockey New Zealand Click here to read the latest

Sports bodies have spent the past decade collecting extraordinary amounts of data about athletes … while remaining oddly unclear about who actually owns it.  The European Union’s Data Act is about to sharpen

If you ignore coaching data in 2026, you are choosing to lose more often than you need to.  In a range of recent high profile matches, some players looked like

Sports. Elevated. Sport’s innovation economy has matured. The 2026 shortlist for The Smarter Sports Awards, formerly The Sports Technology Awards, makes that clear. This year’s

A new generation of automated match reporting tools has arrived, capable of turning raw sports data into structured match report copy in seconds. The latest example comes from Japan

Here are the brands featured this week: Transcranial Magnetic Stimulation (TMS) WinterOlympics Infosys Arc’teryx Equipment Amer Sports Salomon Marquee WSC Sports Click here to read

The predictive power of modern sports data is staggering. At last week’s Smarter Sports Review launch, insights around forecasting accuracy suggested the line between uncanny

Here are the brands featured this week: Nike Apollo Global Management, Inc. Club Atlético de Madrid HUMAIN Sportradar NBC SportsGenius Sports WPP Media Formula 1