STA Group is a dynamic business with a rapidly expanding portfolio of exciting initiatives, all of which ‘Inform, Inspire and Celebrate’ all aspects of technology in the sports industry.
Here’s the latest news on what is happening with us and the sports technology network…
Please direct media enquiries to our PR team on +44 07736431308
Eating The Big Fish: How New Governing Bodies are Sport’s Latest Challenger BrandsJanuary 8, 2021
We love to hear the opinions and thoughts of our network, and here are the thoughts of Casey Harwood, Commercial Director of Engage Digital Partners. In this piece, Casey looks at how sports’ challenger brands can – thanks to the increased prevalence of Private Equity in the sector – ‘Eat the Big Fish’ successfully.
What the Tech Happened to Sport in 2020?December 14, 2020
Which of us didn’t watch with increasing dismay as the promised golden year of sport rapidly lost its shine? However, as with most things, it’s an ill wind that blows nobody good and 2020 proved pivotal, positively, for some key parts of the sector.
2020 STA Startups Winners RevealedNovember 24, 2020
Today (24 November 2020) The STA Group revealed the winners of its Startups Awards categories stage, with awards being made in the categories of elite performance, fitness and participation, broadcast, data, venue technology, rehabilitation, fan engagement and esports.
Does the Sports Industry Care about The Winning Line or the Bottom Line? First Sports Technology Annual Review and Power List Out TodayNovember 17, 2020
Having discussed the concept and the content for the past year, it is with great excitement and a touch of relief that the inaugural Sports Technology Annual Review was published today.
F1 in Goodform! PR Coverage of a Sports Technology Award WinnerOctober 28, 2020
The STA Group loves to celebrate the success of the brands which are successful within its awards, we even help secure them PR (for free!). Here, winning brands F1 and Goodform, which claimed the Best Technology for Sports Commerce in the 2020 Sports Technology Awards, enjoyed a feature in SportsBusiness.
Sports Tech Start-up Business Jargon BusterJuly 15, 2020
It seems that however experienced in business you might be, there’s always a new term or acronym that comes along to stump you. If you are a start-up business, especially one navigating its way through this minefield for the first time, this can be especially baffling so here’s an A to Z of terms, put together by our friends at Sightline Ventures, that it will pay you to get to know.
Sightline Ventures Launch ReleaseApril 29, 2020
Yesterday (London) three industry executivess, Rebecca Hopkins, Garth Shephard and Martyn Ryan, launched Sightline Ventures. Aimed at sports technology business, the business will ‘support, develop and invest’ young companies with its ‘growth partnership’ concept.
Sports Technology Awards Ceremony Date ChangeMarch 17, 2020
In line with current industry thinking, The STA Group, owners of The Sports Technology Awards, has taken the decision – in partnership with our colleagues at The Londoner – to move the Sports Technology Awards ceremony to Thursday 10th September.
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