Opinion Archives | The STA Group

Should Biocarbs Be Supplementing Your Investments – Not Just Your Athletes?

Swallowing a spoonful of baking soda before a race used to be the nutritional equivalent of playing Russian roulette with your digestive system. Yet many athletes kept doing it – because, inconveniently, it worked.

AI Isn’t a Plug-In, It’s a Paradigm Shift – So what’s Your AI Strategy?

We’ve all been talking about AI for a while now. It’s in your feed, your inbox, your spam folder — and, almost certainly, somewhere in your organization.

When Online Could Mean Offside: What the UK’s New Safety Laws Mean for British Sport

On 25 July, the UK’s Online Safety Act comes into force. Silicon Valley’s conscience was found wanting, and Ofcom will be the new sheriff in town.

Groundhoppers: Miss Them … and Miss Out

In sport, some trends arrive with a bang; others sneak in through the turnstiles. Groundhopping is firmly in the latter camp.

Sports Tech’s Next Thing… And It’s Mind Blowing

Every year, The Sports Technology Awards gives us a tantalizing glimpse into the future, typically around three to seven years ahead of whatever eventually makes it into your average stadium.

The Leader: OpenAI’s Latest Offering – as Reviewed by ChatGPT

AI is brilliant — just ask ChatGPT. Last month, OpenAI launched Operator, its latest tool for US customers. The fanfare was loud, but the real question is: does it deliver?

If America Invents, China Replicates and Europe Regulates, What Awaits the Class of ’25?

There’s an old saying: America invents, China replicates, and Europe regulates. It’s been doing the rounds again, so I had a look at our shortlist to see if there’s any truth in it.