Opinion Archives | Page 2 of 7

The Sentiment Shift that Could Shatter Football and the C-Word Answer

A few weeks ago, I wrote about groundhopping – that curious pastime where football fans behave less like loyal supporters and more like tourists with a bucket list. It’s all very engaging, they visit new towns, sample new pies and sing new chants … but it’s not football. It’s trainspotting for the cool crowd.

Why Is Women’s Football Copying a Broken Model?

There’s a lot to applaud in women’s football right now. The talent is top-tier, the Lionesses are still box office, and public sentiment couldn’t be more supportive. But behind the feel-good headlines, the business side is starting to creak.

Forget AI – the Current Hot Tech Topic is Cyber

Industry experts love to say sport should learn from other sectors and when it comes to cyber, they’ve got both a strong point and a rash of case studies.

Set Width Handlebars: the UCI’s Narrow View of Women

H&M once found itself in what can most kindly be described as a PR nightmare – running an ad with a black child modelling a “coolest monkey in the jungle” top.

Hot. Bothered. Still Competing.

Tomorrow it’s going to be 37°C in the UK. That’s hotter than some parts of the Sahara. The British public will, of course, lose their minds. And somewhere, Novak Djokovic might be muttering, “Told you so.”

Should Bicarbs Be Supplementing Your Investments – Not Just Your Athletes?

Swallowing a spoonful of baking soda before a race used to be the nutritional equivalent of playing Russian roulette with your digestive system. Yet many athletes kept doing it – because, inconveniently, it worked.

Faith Kipyegon, Nike, and the Four-Minute Question: Sporting Greatness or PR Masterclass?

On June 26th, Faith Kipyegon is expected to become the first woman to run a sub-four-minute mile. It’s an extraordinary sporting milestone — but is sport really the main event?

AI Isn’t a Plug-In, It’s a Paradigm Shift – So what’s Your AI Strategy?

We’ve all been talking about AI for a while now. It’s in your feed, your inbox, your spam folder — and, almost certainly, somewhere in your organization.