2026 Judges

John Burns
JMW Solicitors
The National Institute for Sport & Health, is the official partner of The Awards’ judging panel.
The National Institute for Sport & Health is a dynamic community dedicated to advancing innovation in sport, health, and wellbeing. Built around three core pillars: adaptable spaces and resources to support your growth, tailored support programs for tech ventures, and specialised events to sharpen your business and technical skills.
Whether you’re a solo innovator, a budding startup, a scaling venture with a vision for global impact, or an established leader in sport and health tech, you have just found the perfect place for growth.
Judges And Judging Process
World class scrutiny for world class innovation: meet the industry experts judging your work…
The Smarter Sports Awards are serious about honest, authentic and authoritative scrutiny and this is reflected both by the outstanding profile of our expert judging panel and the process by which all entries are judged.
Judging is completed online, independently of and without reference to any other score; each judge marks every element of the entry form, then submits a total score for each shortlisted entry. In the case of a tie, more judges from the industry are asked to evaluate the tied entries until a clear winner is determined.
Remember, our judges are unquestionably some of the most informed people in the sector and the judging process means that all their points of view are accounted for fairly. They are totally unbiased in their voting and are committed to working to seeing excellence – not a brand’s size or budget – win.
We ensure organizations of all sizes enjoy fair representation and opportunities at the Awards, and are proud that The Smarter Sports Awards is one of the few industry events where a bootstrap start-up can achieve victory over an established, international sports brand. Ultimately excellence is what counts!

































