The Sports Technology Awards
Past Winners
The Sports Technology Awards winners are the branding leading innovation in sport worldwide
The brands which win The Sports Technology Awards come from around the world and are united by their exceptional vision and execution.
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2022 Winners
App of the Year
TeraVolt & DFL
TeraVolt develops innovative and pioneering digital TV experiences and worked with the Bundesliga to develop TVXRAY, an AI-based SaaS solution, which facilitates easy OTT integration and offers a highly personalized sports viewing experience. TVXRAY is now the foundation of the Bundesliga Interactive Feed.
The judges said:
“The attention to detail in this entry, especially for personalisation and understanding of its target market, makes this stand out.”
TeraVolt / DFL
The judges said:
“The attention to detail in this entry, especially for personalisation and understanding of its target market, makes this stand out.”
TeraVolt / DFL
Best Analytics in Sports
Veo Technologies
Veo Technologies’ easy-to-use, AI-powered camera and analysis platform allows coaches, players and parents to record matches and training sessions automatically. They can cut highlights and create visual learning experiences to enhance player development.
The judges said:
“This is a great innovation for smaller clubs and teams. It is impressive to see a brand democratizing sports through technology!”
Veo Technologies
The judges said:
“This is a great innovation for smaller clubs and teams. It is impressive to see a brand democratizing sports through technology!”
Veo Technologies
Best Athlete Coaching and Performance Technology
Talent Pathway ID
Finding, recruiting, and retaining sporting talent is a global challenge; Talent Pathway ID’s platform allows clubs to find, recruit and retain athletes, by collecting data across multiple disciplines, ranking those by importance to create a blueprint for talent development.
The judges said:
“This entry distinguishes itself from general athlete monitoring tools by underpinning the AI with deep experience in athlete pathway science. ”
Talent Pathway ID
The judges said:
“This entry distinguishes itself from general athlete monitoring tools by underpinning the AI with deep experience in athlete pathway science. ”
Talent Pathway ID
Best Broadcast Technology
Hawk-Eye Innovations
This is a fully scalable, low-latency remote production system, that is easy to use and modular, with an intuitive user experience and controller. The system enables production crews to work safer, smarter and more efficiently using remote technologies to transfer live operational roles offsite reliably.
The judges said:
“This is impressive technology and showed quick adaptability in pandemic and post-pandemic environment. The results of this technology speak for themselves.”
Hawk-Eye Innovations
The judges said:
“This is impressive technology and showed quick adaptability in pandemic and post-pandemic environment. The results of this technology speak for themselves.”
Hawk-Eye Innovations
Best Digital Technology
Tennis Channel and Deltatre
Tennis Channel relaunched its Tennis.com website and a new app for Roland Garros 2021, making it free, available globally and designed to complement Tennis Channel broadcasting. The properties were powered by Deltatre’s sport-focused publishing platform, FORGE.
The judges said:
“The new experience has clearly re-engaged tennis fans. Overall an outstanding submission.”
Tennis Channel / Delatre
The judges said:
“The new experience has clearly re-engaged tennis fans. Overall an outstanding submission.”
Tennis Channel / Delatre
Best Fan Engagement by a Brand
AELTC, IBM and BT Sport (joint winners)
AELTC and IBM used Watson Discovery to generate the IBM Power Index, a guide to every player’s form delivered through a leaderboard, it also generates previews to each match, so fans know what to watch for.
The judges said:
“Wimbledon once again displaying innovation and close partnership with a sponsor that others will seek to follow.”
With fans unable to attend stadia in 2021, the launch of Matchday Experience on the BT Sport App fused the latest developments in mobile devices and network speeds alongside pioneering uses of AR and synchronised video to keep close to the action.
The judges said:
“Unique and immersive engagement features makes this a highly differentiated proposition which places BT Sport ahead in its market.”
AELTC / IBM / BT Sport
The judges said:
“Wimbledon once again displaying innovation and close partnership with a sponsor that others will seek to follow.”
With fans unable to attend stadia in 2021, the launch of Matchday Experience on the BT Sport App fused the latest developments in mobile devices and network speeds alongside pioneering uses of AR and synchronised video to keep close to the action.
The judges said:
“Unique and immersive engagement features makes this a highly differentiated proposition which places BT Sport ahead in its market.”
AELTC / IBM / BT Sport
Best Technology for Communications and Storytelling
WSC Sports and DAZN
WSC Sports’ platform utilizes advanced AI and machine learning to analyse live sports broadcasts and create and publish customized short-form videos in real-time. Leading OTT platform, DAZN, leverages this to engage with football fans, driving traffic to its content and platforms.
The judges said:
“The fact that this is real-time short storytelling combined with an increase in SEO means that both broadcaster and fanbase gain. A great solution!”
WSC Sports / DAZN
The judges said:
“The fact that this is real-time short storytelling combined with an increase in SEO means that both broadcaster and fanbase gain. A great solution!”
WSC Sports / DAZN
Best Technology for Fan Engagement
Reactoo
Reactoo’s global real-time audience engagement platform has a full suite of tools to help broadcasters, rights-holders, OTT providers and brands to deliver fully interactive experiences which allows fans to watch sports content together, regardless of geographical location.
The judges said:
“Reactoo is both comprehensive and influential in the watchalong market and offers impressive capabilities. Well done!”
Reactoo
The judges said:
“Reactoo is both comprehensive and influential in the watchalong market and offers impressive capabilities. Well done!”
Reactoo
Best Technology for Fitness and Participation
BatFast
Using an automated ball throwing machine combined with artificial intelligence and machine learning, the BatFast sports simulators deliver balls for cricket, baseball or tennis players while creating an augmented reality experience. BatFast’s RandD is aimed at the consumer while its marketing and delivery is through B2B partnerships.
The judges said:
“We love the technology, and if they can continue to develop, it could be a very exciting training and experiential brand in the sector.”
BatFast
The judges said:
“We love the technology, and if they can continue to develop, it could be a very exciting training and experiential brand in the sector.”
BatFast
Best Technology for Venues and Operations
Danu Smart Socks
Danu’s smart socks provides a live gait analysis system for injury and performance management and removes the subjective nature of live analysis.
The judges said:
“Anything that can potentially reduce injuries and the sporting cost of those injuries could be of significant value to sports organizations worldwide. This is an incredibly innovative product with a real need in the market”
Danu Sports
The judges said:
“Anything that can potentially reduce injuries and the sporting cost of those injuries could be of significant value to sports organizations worldwide. This is an incredibly innovative product with a real need in the market”
Danu Sports
Best Technology for Venues and Operations
OnePlan
OnePlan created Venue Twin to bring sports venues into the metaverse. Marketing teams and their stakeholders can access their venue 24/7 to plan operations as well as sell hospitality, advertising and tickets. Venue Twin is unlocking new operational and commercial opportunities for venues worldwide.
The judges said:
“This is a great and exciting offering that looks set to transform venue operations.”
OnePlan
The judges said:
“This is a great and exciting offering that looks set to transform venue operations.”
OnePlan
Best Use of Technology by a Broadcaster
Discovery
The Cube is Discovery’s state-of-the-art mixed-reality studio that transported millions of viewers to Olympic Games Tokyo 2020. It not only beamed the world’s greatest athletes into its virtual studio in a broadcasting first, it was also credited for ‘redefining the viewing experience’ in an Olympic Games like no other.
The judges said:
“On so many levels this is the future of live event coverage of the next decade.”
Discovery
The judges said:
“On so many levels this is the future of live event coverage of the next decade.”
Discovery
Blockchain, Crypto and NFT of the Year
Socios.com
Socios.com is the world’s first fan voting and rewards app based around fan tokens which aims to transition fans from spectators to active protagonists of the sports and clubs they love.
The judges said:
“In the world of tokens this is a very innovative approach that involves AND monetizes fans. It is technologically ahead of the market and its roll-out looks excellent.”
Socios.com
The judges said:
“In the world of tokens this is a very innovative approach that involves AND monetizes fans. It is technologically ahead of the market and its roll-out looks excellent.”
Socios.com
Capgemini Innovation of the Year
NBA
The Referee Engagement and Performance System uses advanced technology to enhance the performance of referees and does not exist in other sports. This is the first time that officiating used an advanced technology-based system to directly instruct, improve, and impact referee performance to league expectations.
The judges said:
“A truly great concept! This needs to be replicated in other sports.”
NBA
The judges said:
“A truly great concept! This needs to be replicated in other sports.”
NBA
Equipment or Wearable of The Year
Motion Metrics
Motion Metrics has produced the world’s first digital ski coach – Carv. The device features a smart insert and a tracker, which retrofit to any ski boot. The components analyse technique and provide real-time feedback and is available via the smartphone app.
The judges said:
“We were impressed that this technology for elite athletes is now targeting the recreational user. A thorough and exciting entry.”
Motion Metrics
The judges said:
“We were impressed that this technology for elite athletes is now targeting the recreational user. A thorough and exciting entry.”
Motion Metrics
Governing Body of the Year
European Tour Group
The European Tour group is driving innovation in golf through the creation of award-winning content, pioneering tournament formats and the use of the latest technology to boost fan engagement. 2021 was culmination of a four-year programme to radically overhaul the organizations entire IT infrastructure resulting in the organization being recognised as a technology visionary.
The judges said:
“The European Tour has changed perceptions of the brand comprehensively. They innovate extensively, successfully and with confidence.”
European Tour Group
The judges said:
“The European Tour has changed perceptions of the brand comprehensively. They innovate extensively, successfully and with confidence.”
European Tour Group
Sports Technology Partnership of the Year
The ECB and InCrowd for The Hundred
The ECB and InCrowd knew that successful fan apps are based on connecting talent with fans and bringing fans into the conversation. The Hundred app, which had to serve an entirely new sports tournament and new format, was essential in encouraging fans to learn about the tournament then engage with it.
The judges said:
“It was the use of technology that was the strength this entry. This was a strong partnership of two parties with complementary sports and innovation know-how.”
InCrowd
The judges said:
“It was the use of technology that was the strength this entry. This was a strong partnership of two parties with complementary sports and innovation know-how.”
InCrowd
Sustainability in Sport
SailGP
SailGP works hard to tackle the existential threat of climate change, to which end it launched the Impact League, a landmark initiative which sees its teams compete and be accountable across ten key sustainability criteria, including waste reduction, increasing efficiency and pioneering new technologies.
The judges said:
“This is an entry showing clear purpose, which was engaging and very well executed. This is a fantastic initiative and ground-breaking for sport.”
SailGP
The judges said:
“This is an entry showing clear purpose, which was engaging and very well executed. This is a fantastic initiative and ground-breaking for sport.”
SailGP
Technology for Good
Meta with PHORIA and The International Paralympic Committee
This was a world-first WebXR experience which enabled users to stand virtually alongside Paralympians as they described the emotions that defined their most challenging and rewarding moments. WebXR makes immersive, 3D experiences available on any device and brings AR and VR to the web. The visual experience, combined with spatial audio technology, ensured that all users could immerse into the Paralympian competition experience.
The judges said:
“This is a truly great and innovative entry with a clearly defined strategy. It was both moving and technologically impressive.”
Meta / International Paralympic Committee
The judges said:
“This is a truly great and innovative entry with a clearly defined strategy. It was both moving and technologically impressive.”
Meta / International Paralympic Committee
#OnlyfortheInnovative
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