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The Sports Technology Awards

The Sports Technology Awards Shortlist – Meet the elite companies shaping sports via technology

2024 Shortlist


Coaching, Training and Tactical Management

Broadcast Technology

Fitness and Participation

Athlete Skill Development and Performance

Fan Engagement Technology

Match Day Operations and Experience

Digital Solution

Data and Analytics – Sports

Campaign and Communications

Data and Analytics – Business


Future Markets

Digital Platform

Mechanical, Engineered and Wearable

Fan Engagement by a Brand

Use of Technology by a Broadcaster

Partnership of the Year

Innovation of the Year PRESENTED BY

Capgemini innovation category sponsor sports technology awards becomes global digital transformation partner rugby world cup

Sports Organization of the Year

Start-up of the Year

Event of the Year

The 2024 Sports Technology Awards shortlist represents over 100 brands across 22 categories. They are all innovative sports companies doing ground-breaking work across the international sports sector.

Over 50 judges had the unenviable task of choosing the finalists and spent, collectively, around 200 hours determining which companies would go forward.

This year’s list boasts an impressive array of leading tech brands such as Google, Apple, and Sony, alongside exciting startups and innovative scaleups.

Sports Technology Awards Shortlist elite companies shaping sports technology winners BetterGuards