The Sports Technology
Awards Winners
It’s been another spectacular year for sports technology and tech-led innovation. These brands are shaping today’s sports sector.
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2025 Winners
Agency of the Year
RWS Global
The judges said:
“RWS Global was praised for its calm, capable delivery across multiple major events. Judges highlighted its use of tech to reduce costs and enhance engagement, as well as its breadth of execution.”
rwsglobal.com
“RWS Global was praised for its calm, capable delivery across multiple major events. Judges highlighted its use of tech to reduce costs and enhance engagement, as well as its breadth of execution.”
rwsglobal.com
Broadcast Technology Of The Year
Stats Perform: Opta
Judges valued Opta’s smart use of data and AI to support broadcast storytelling. The tech helped pundits bring more depth to their analysis and ultimately created a more engaging viewer experience.
statsperform.com
statsperform.com
Best Use of Broadcast Technology by a Brand
Warner Bros. Discovery
The judges said:
“Warner Bros. Discovery delivered a creative, functional broadcast model that judges felt raised the bar. The mix of detailed insights and useful tools offered real value to both viewers and presenters alike.”
wbd.com
“Warner Bros. Discovery delivered a creative, functional broadcast model that judges felt raised the bar. The mix of detailed insights and useful tools offered real value to both viewers and presenters alike.”
wbd.com
Best Technology For Coaching and Tactics
Sportradar
The judges said:
“Sportradar impressed with a platform that helps coaches quickly recognize patterns and plays. Judges valued its time-saving capabilities and how it can inform smarter planning.”
sportradar.com
“Sportradar impressed with a platform that helps coaches quickly recognize patterns and plays. Judges valued its time-saving capabilities and how it can inform smarter planning.”
sportradar.com
Best Data and Analytics for Storytelling
DFL
The judges said:
“DFL’s tool made data feel clear, accessible and entertaining – whether for seasoned fans or casual viewers. Judges were particularly impressed by its use across platforms and its strong home market presence.”
dfl.de
“DFL’s tool made data feel clear, accessible and entertaining – whether for seasoned fans or casual viewers. Judges were particularly impressed by its use across platforms and its strong home market presence.”
dfl.de
Best Data and Analytics for Sports Performance
STATSports
The judges said:
“STATSports was recognized for giving teams clear, actionable performance data. Its growing reputation and adoption across elite environments made it stand out among a very strong field.”
statsports.com
“STATSports was recognized for giving teams clear, actionable performance data. Its growing reputation and adoption across elite environments made it stand out among a very strong field.”
statsports.com
Best Digital and SaaS Platform
Star Sports
The judges said:
“Star Sports’ AI voice translation tool was praised for breaking down language barriers while keeping the emotion of commentary intact. Judges saw clear impact and potential for growth across more sports.”
Best Technology for Fan Engagement
Piing
The judges said:
“Piing breathed new life into live events with its interactive crowd games. Judges liked the fun, imaginative format and saw plenty of opportunity for it to grow across a range of venues.”
piing.events
“Piing breathed new life into live events with its interactive crowd games. Judges liked the fun, imaginative format and saw plenty of opportunity for it to grow across a range of venues.”
piing.events
Best Use of Fan Engagement Technology by a Team
British Olympic Association: Team GB
The judges said:
“Team GB’s digital offering helped fans stay close to Olympic action through a well-designed, engaging platform. Judges liked how it captured the excitement of the Games while being accessible and intuitive.”
teamgb.com
“Team GB’s digital offering helped fans stay close to Olympic action through a well-designed, engaging platform. Judges liked how it captured the excitement of the Games while being accessible and intuitive.”
teamgb.com
Best Use of Fan Engagement Technology by a Sports Organization
LIV Golf and Champion Data
The judges said:
“This project stood out for giving fans a more immediate and tailored live golf experience. Judges appreciated the sophistication behind the platform, and its potential to reshape how fans follow the sport.”
livgolf.com
championdata.com
“This project stood out for giving fans a more immediate and tailored live golf experience. Judges appreciated the sophistication behind the platform, and its potential to reshape how fans follow the sport.”
livgolf.com
championdata.com
Best Technology for Fitness and Participation
Apple
The judges said:
“Apple’s tools continue to make fitness easier to start and stick with. Judges acknowledged its wide reach and smooth user experience, which together make everyday activity more achievable.”
apple.com/apple-fitness-plus
“Apple’s tools continue to make fitness easier to start and stick with. Judges acknowledged its wide reach and smooth user experience, which together make everyday activity more achievable.”
apple.com/apple-fitness-plus
Innovation of the Year
Presented by
Cosm
The judges said:
“Cosm’s immersive experience struck a chord with judges thanks to its well-considered execution and its ability to make shared viewing feel more connected and human. The concept balanced technical depth with emotional resonance, and judges were genuinely eager to see it in action.”
cosm.com
“Cosm’s immersive experience struck a chord with judges thanks to its well-considered execution and its ability to make shared viewing feel more connected and human. The concept balanced technical depth with emotional resonance, and judges were genuinely eager to see it in action.”
cosm.com
Best Match Day Technology
Kaizen Ticketing
The judges said:
“Kaizen was applauded for offering non-league clubs a streamlined, reliable ticketing system. Judges highlighted its strong implementation and community-first thinking, tailored for grassroots football.”
kaizenticketing.com
“Kaizen was applauded for offering non-league clubs a streamlined, reliable ticketing system. Judges highlighted its strong implementation and community-first thinking, tailored for grassroots football.”
kaizenticketing.com
Best Health, Wellness or Wearable Technology
TigerStep Fitness
The judges said:
“TigerStep made an impression with its approach to spinal health and fitness. Judges welcomed this fresh angle in the wellness space and noted its strong start commercially.”
tigerstepfitness.com
“TigerStep made an impression with its approach to spinal health and fitness. Judges welcomed this fresh angle in the wellness space and noted its strong start commercially.”
tigerstepfitness.com
Rock-it Cargo Partnership of the Year
Presented by
Pixellot and SportsEngine
The judges said:
“This partnership brought affordable, quality streaming to youth and community sport. Judges noted the blend of smart automation and thoughtful delivery, offering real benefits to players, families, and organizers.”
pixellot.tv
sportsengine.com
“This partnership brought affordable, quality streaming to youth and community sport. Judges noted the blend of smart automation and thoughtful delivery, offering real benefits to players, families, and organizers.”
pixellot.tv
sportsengine.com
Sports Organization of the Year
AELTC
The judges said:
“AELTC was recognized for using tech to enhance both tradition and experience. Judges praised the thoughtful strategy, impressive outcomes, and the balance between innovation and the event’s established identity.”
wimbledon.com
“AELTC was recognized for using tech to enhance both tradition and experience. Judges praised the thoughtful strategy, impressive outcomes, and the balance between innovation and the event’s established identity.”
wimbledon.com
Best Technology for Sports Performance
Genius Sports
The judges said:
“Genius Sports delivered a comprehensive performance and analysis platform that teams can use in real time. Judges felt its value was clear, especially in high-stakes decision-making scenarios.”
geniussports.com
“Genius Sports delivered a comprehensive performance and analysis platform that teams can use in real time. Judges felt its value was clear, especially in high-stakes decision-making scenarios.”
geniussports.com
Sports Tech HQ Start-up of the Year
Presented by
GiBLI
The judges said:
“GiBLI caught the judges’ attention with its aerodynamic tracking solution for endurance athletes. Its clear focus, smart design and early momentum marked it out as one to watch in the performance space.”
giblitech.com
“GiBLI caught the judges’ attention with its aerodynamic tracking solution for endurance athletes. Its clear focus, smart design and early momentum marked it out as one to watch in the performance space.”
giblitech.com
Women's Sports Innovation of the Year
Vodafone and Sport Science Agency
The judges said:
“This collaboration earned praise for addressing the overlooked area of female athlete data. Judges admired the inclusive approach and its potential to support longer, healthier careers – as well as encouraging much-needed conversations across sport.”
vodafone.com
sportscienceagency.com
“This collaboration earned praise for addressing the overlooked area of female athlete data. Judges admired the inclusive approach and its potential to support longer, healthier careers – as well as encouraging much-needed conversations across sport.”
vodafone.com
sportscienceagency.com
It’s been another spectacular year for sports technology and tech-led innovation. Our expert judges had the unenviable task of selecting the work they believed was best – and in many cases the contest was exceptionally hard fought.
As always, the shortlist really was the most cutting-edge work in sports and our winners really are to be celebrated. Take a look at tomorrow’s world, today.
Do you agree with our judges’ choices? Would you like the chance to feature in the next cycle?
Brands entering The Awards are guaranteed the following
- A judging process that is as unbiased and robust as we can make it
- Exposure to a myriad of industry experts via the judging process
- If you make the shortlist, we strive to add-value to your success by promoting your participation
We really do say that we are #OnlyfortheInnovative – if that’s you, tell us.
Rebecca Hopkins
CEO, The STA Group
Just enter your name and email and you are in!
#OnlyfortheInnovative