Sports. Elevated.

The Smarter Sports Awards, formerly The Sports Technology Awards, are recognized as the global gold standard for innovation in sport. For 12 years, The Awards have honoured the outstanding solutions that redefine the sector.

The Awards attract exceptional interest from across the global sports industry, including entries from:

Why Enter?

Smart brands don’t just build the future, people recognize them for it.

The Smarter Sports Awards are the global stage where tech-led innovation in elite sport is viewed by the people who matter most.

Industry Recognition – Judged by the people shaping sport at the highest level
Commercial Value – Seen by sponsors, partners and investors who back innovation
Community – Join the global network driving sport’s future
Colleague Recognition – Put your team’s achievement where the world can see it

Why The Awards Matter

Hear what industry leaders say about the importance of
The Awards.

I have been really blown away by the level of entrants. What’s great is when you see the big companies as well as the small emerging ones. Every entry is a winner in its own right.

Martin Corry MBERugby World Champion

I learnt a lot from the Awards, sports tech is a rapidly changing space and professionally, if you want to keep competing – whatever your interest – you need to keep pace.

Marlon DevonishOlympic Champion and Speed Consultant

Technology in sport evolves rapidly and The Sports Technology Awards play an important role in keeping the industry ahead of the innovation.

Head of SportTwitter

The Sports Technology Awards benefits brands in many ways. Third-party endorsement is very valuable to provide confidence to stakeholders. The ceremony is very enjoyable and also a great networking opportunity. I recommend The Awards to other businesses in the sector.

Matt RoganAuthor and Sports Advisor

I’m very pleased to participate at The Sports Technology Awards to reward the innovations and desire to help sports develop and improve.

Louis SahaFormer Professional Footballer

The Sports Technology Awards stand for everything that technology is about.

Michael ColeChief Technology Officer, DP Tour Group

Timeline

Stay ahead of the deadlines, it’s cheaper and makes your life easier!

September 2025

Entries Open

September 2025

15 October 2025

Early Bird Discount Ends

15 October 2025

5 December 2025

Regular Deadline

5 December 2025

9 January 2026

Final Deadline

9 January 2026

February 2026

Shortlist Announced

February 2026

April 2026

Ceremony

April 2026

Entry Packages

The Smarter Sports Awards now has a clear, streamlined pricing structure, making it easy (and affordable) for organizations of all sizes to get involved.

Each package includes up to 3 entries.

Stream Plus Entries (up to 3)

Early Bird £795 | Regular £995 | Late £1295

Start-up Stream Plus Entries (up to 3)

Early Bird £295 | Regular £395 | Late £495

Days to go

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The Early Bird entry deadline has expired

Early Bird Entry Deadline

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The Regular Rate entry deadline has expired

Regular Rate Entry Deadline

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The Final entry deadline has expired

Final Entry Deadline

How to Enter

Entering is designed to be clear and straightforward.

It really is that simple!

#OnlyfortheInnovative