News &
Opinion
The sports technology sector is a rapidly moving and evolving space. The STA Group is at the heart of this and shares news, opinion and insights from all walks of the industry

On June 26th, Faith Kipyegon is expected to become the first woman to run a sub-four-minute mile. It’s an extraordinary sporting milestone — but is sport really the main event?
We’ve all been talking about AI for a while now. It’s in your feed, your inbox, your spam folder — and, almost certainly, somewhere in your organization.
On 25 July, the UK’s Online Safety Act comes into force. Silicon Valley’s conscience was found wanting, and Ofcom will be the new sheriff in town.
The National Network for Innovation In Sport and Health is an ambitious and rapidly growing initiative dedicated to transforming the landscape of sport and healthcare
In sport, some trends arrive with a bang; others sneak in through the turnstiles. Groundhopping is firmly in the latter camp.
Swallowing a spoonful of baking soda before a race used to be the nutritional equivalent of playing Russian roulette with your digestive system. Yet many athletes kept doing it – because, inconveniently, it worked.
On June 26th, Faith Kipyegon is expected to become the first woman to run a sub-four-minute mile. It’s an extraordinary sporting milestone — but is sport really the main event?
We’ve all been talking about AI for a while now. It’s in your feed, your inbox, your spam folder — and, almost certainly, somewhere in your organization.
On 25 July, the UK’s Online Safety Act comes into force. Silicon Valley’s conscience was found wanting, and Ofcom will be the new sheriff in town.
In sport, some trends arrive with a bang; others sneak in through the turnstiles. Groundhopping is firmly in the latter camp.