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We work with global
visionaries to identify,
inform and celebrate
the most innovative
brands in sports


The STA Group champions the best sports technology globally so helps power the success of your business and keeps you better informed. When you engage with us, you and your brand become more competitive advantage in the market.

We do this through The Sports Technology Awards, The STA Startups, The Sports Technology Annual Review, The Sports Technology Power List, The Sports Technology Global Directory, the newsletter, Access Innovation, bespoke networking and private events as well as our own social channels.

The Sports Technology Awards are the world’s leading celebration of tech-led innovation in sport – welcome to The Oscars of Sports Technology!

The Sports Technology
Annual Review

The Sports Technology Annual Review is a yearly report which summarizes technology trends, influences and activity within the sports sector and offers both opinion as well as data.

Sports Technology Annual Review trends in sports technology American Football
Sports Technology Power List ultimate industry guide to brands Synchronized Swimming

The Sports Technology
Power List

The Sports Technology Power List is the ultimate industry guide to the brands shaping the future of sport and sports innovation.

News & Opinion

news, opinion insights sports technology ATHLETE DATA OWNERSHIP – THE JURY’S STILL OUT
The first of The STA Group’s Great Debate lunches took place in September at the Kia Oval, with 100 delegates from a wide range of
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Group Bot Data v the Experts Part Four Coaching and Performance. This is the fourth part of our series where we compare the information generated
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Bot Data v the Experts: Broadcast and OTT. This is the third part of our series where we compare the information generated by a bot
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