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We work with global
visionaries to identify,
inform and celebrate
the most innovative
brands in sports

#OnlyfortheInnovative

The STA Group champions the best sports technology globally so helps power the success of your business and keeps you better informed. When you engage with us, you and your brand become more competitive advantage in the market.

We do this through The Sports Technology Awards, The STA Startups, The Sports Technology Annual Review, The Sports Technology Power List, The Sports Technology Global Directory, the newsletter, Access Innovation, bespoke networking and private events as well as our own social channels.

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Sports Technology Awards 2024

The Sports Technology Awards are the world’s leading celebration of tech-led innovation in sport – welcome to The Oscars of Sports Technology!

The Sports Technology
Annual Review

The Sports Technology Annual Review is a yearly report which summarizes technology trends, influences and activity within the sports sector and offers both opinion as well as data.

Sports Technology Annual Review trends in sports technology American Football
Sports Technology Power List ultimate industry guide to brands Synchronized Swimming

The Sports Technology
Power List

The Sports Technology Power List is the ultimate industry guide to the brands shaping the future of sport and sports innovation.

News & Opinion

The 2024 Sports Technology Awards Shortlist announcement achieves two things. It makes over 100 brands across the industry very, very happy and for those of
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The STA Group is joining forces with Jobbio’s Amply network to offer job seekers and employers a platform that connects the best talent with the
Read More
London, 24th January 2024 – The Sports Technology Power List 2023 has been unveiled, showcasing the most influential and innovative brands in the global sports
Read More
The 2024 Sports Technology Awards Shortlist announcement achieves two things. It makes over 100 brands across the industry very, very happy and for those of
Read More
The STA Group is joining forces with Jobbio’s Amply network to offer job seekers and employers a platform that connects the best talent with the
Read More
London, 24th January 2024 – The Sports Technology Power List 2023 has been unveiled, showcasing the most influential and innovative brands in the global sports
Read More