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We work with global
visionaries to identify,
inform and celebrate
the most innovative
brands in sports


The STA Group champions the best sports technology globally so helps power the success of your business and keeps you better informed. When you engage with us, you and your brand become more competitive advantage in the market.

We do this through The Sports Technology Awards, The STA Startups, The Sports Technology Annual Review, The Sports Technology Power List, The Sports Technology Global Directory, the newsletter, Access Innovation, bespoke networking and private events as well as our own social channels.

The Sports Technology Awards are the world’s leading celebration of tech-led innovation in sport – welcome to The Oscars of Sports Technology!

The Sports Technology
Annual Review

The Sports Technology Annual Review is a yearly report which summarizes technology trends, influences and activity within the sports sector and offers both opinion as well as data.

The Sports Technology
Power List

The Sports Technology Power List is the ultimate industry guide to the brands shaping the future of sport and sports innovation.

News & Opinion

New York: 18 May saw some of the biggest brands in global sport convene to see who secured the coveted trophies in the ‘Oscars of
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New York: 18 May saw eight of the biggest and most innovative brands in sport honoured for their contribution to sports technology. The Sports Technology
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Sports Tech HQ Joins Awards’ Official Partner Family LONDON, NEW YORK, 11th May: The STA Group today announced that Sports Tech HQ has become a
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