STA Awards

The Sports Technology Awards is the leading global celebration of technology-led innovation across the international sports sector.
Held annually as a competition to highlight outstanding advances in the industry, the Awards are judged by over 50 leading influencers from the world of sport and technology. Six brands are shortlisted for every category, with one outright winner being awarded the coveted STA trophy in each.
The Awards were first held in 2014 and now attract hundreds of entries from more than 30 countries and 50 sports. On September 10th, we revealed the 2020 STA winners at our first virtual ceremony. Click to see who won!


2021 Sports Technology Awards – Entries are now open!

The Awards have an enviable track record in spotting the next important developments in sports and the businesses best placed to meet them. Many of our shortlistees and winners who entered as young businesses are now industry goliaths. Thanks to this, The Sports Technology Awards is recognized by leaders in sport as the stamp of excellence, making participation in The Awards crucial for anyone serious about doing business in sports globally.
The 2021 cycle is now underway, with the next leading tech companies being revealed at our ceremony on 6th May 2021.

Learn more here button 1.1

2019 Yahoo Sports Technology Awards Highlights
What Were the Benefits for Ocean Race in Entering the Sports Technology Awards?
Why Wimbledon Entered the Sports Technology Awards
What Does Winning a Sports Technology Awards Mean for mycujoo?

Startups Logo White PNG

The STA Startups is an awards which celebrates the outstanding young technology businesses in the sports sector.
This year The STA Startups will be a two-stage process. Initially we will celebrate winners in a variety of categories, with each receiving significant publicity and industry promotion. These winners will be invited to compete for the title of The Sightline Ventures STA Startup of the Year. As well as sector-wide recognition, this accolade also secures a prize of US$50,000 / £40,000 worth of advisory services from Sightline Ventures.


Find out…

  • Who our expert judges are?
  • Why the Awards are a benchmark for excellence?
  • What success at the Awards can do for your business?




Our mission is to provide the industry with key insights into sports technology. Sign up to find out more about what we do under our Group mantra of “Inform, Inspire, Celebrate, and what’s going on in the sector.