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Becoming
a Partner

From booking an ad to becoming a Global Partner, we want to ensure you get value for money. In fact, over the past decade we’ve built an enviable reputation for putting our network at the heart of everything we do.
STA Group Partners Putting partners at heart of technology and innovation in sports industry globally
The Sports Technology Awards stand for everything technology is about
Michael ColeCTO, European Tour Group
The Review is a great overview of tech-led developments throughout sports… and very useful
Frank DalleresSports Editor, CityAM
It’s amazing to be part of The Power List. Just look at all the innovative organizations featured!
Rachel ManorBrand Marketing Lead, WSC Sports
We work with The STA Group because of their passion for the sector, for sport and for working collaboratively. They really do inform, inspire and celebrate
Rory BurghesVice President, Capgemini

Here we aim to give you an overview of all the options you have available. If you are serious about sport, want to engage with the sector’s most exciting brands and want to put your brand at the heart of innovation, you will want to consider working with us.

The Golden Rule

We are an incredibly flexible, nimble organization which cares passionately about your success… but we have one, unbreakable rule

Global Partners or The Sports Technology Awards Partners cannot then enter our Awards.

Entrants participate in a fair contest, the shortlist is selected by our judges on merit and our winners receive an accolade that is highly credible. It would be impossible for us to maintain this if sponsors participated in the entry process.

How we work with you

  1. Tell us your objectives (eg do you want brand awareness, better positioning in the sports tech space, more contacts etc)
  2. Tell us what success looks like to you (ie set us targets – the more numerical, the better)
  3. Give us some idea of budget (please do this, we can both waste a lot of time ‘shooting blind’)
  4. Let us devise the perfect proposal

Click to view The STA Group Deck.

STA Group partners worlds leading sports innovators network introductions insights brand awareness partnership
I’m very pleased to support The Sports Technology Awards. I love the way innovations are rewarded and the team’s desire to help sports develop and improve
Louis SahaFormer Professional Footballer
I really like the work The STA Group does. I’ve been honoured to judge, and I’m delighted to attend the ceremony, it’s a great event
Ben RyanPerformance Director, Brentford FC and Champion Olympic Rugby 7s Coach
Our sponsorship brought us closer to some of the best global brands
Will McIntoshExecutive Vice President, NBC Sports Next
It’s important that we stay connected with the leaders of the industry and our sponsorship lets us do exactly that
Adam TubaroDirector, Rock-Global
We value our partnership with The STA Group; it positions us well in the industry, helps us stay at the forefront of sports innovation and puts us in rooms with very interesting people
John RhodesDirector, HOK Global Sports + Entertainment

What You Can Sponsor

Awards and Events
STA Group partners worlds leading sports innovators network introductions insights brand awareness partnership
Editorial
Broadcast

Benefits Overview

While The STA Group tailors each relationship according to our Partner’s objectives, please find below an overview of the types of benefits typically associated with each tier of sponsor.

  • Sector exclusivity, thereby blocking all competitors from a commercial relationship with The Group (except for awards entry submissions)
Branding
  • Full pass-on rights inc. composite logo (headline only)
  • At events
  • On all Group marketing collateral
  • On Group communications / owned social channels
  • Group website and Partners’ page branding with click throughs to your website
  • Scripted mentions at all events
STA Group partners worlds leading sports innovators network introductions insights brand awareness partnership
Editorial and Promotion
  • Dedicated newsletter features
  • Editorial content in The Review
  • Social and digital messaging
  • Option to participate in LinkedIn Lives and op-eds
STA Group partners worlds leading sports innovators network introductions insights brand awareness partnership
Speaking
  • First refusal on speaking or editorial opportunities
STA Group partners worlds leading sports innovators network introductions insights brand awareness partnership
Networking and Event Attendance
  • On-stage presence at The Sports Technology Awards ceremony
  • Full access to all The STA Group’s activities
  • Invitations to all Group events
  • Premium table(s) / places at The Sports Technology Awards ceremony
  • Selected introductions to partners, judges, speakers, entries etc.
STA Group partners worlds leading sports innovators network introductions insights brand awareness partnership
Voting Rights
  • Judging panel representation
  • Jury Award voting rights
  • Power List voting rights
STA Group Partners Putting partners at heart of technology and innovation in sports industry globally
* Please note, all benefits are subject to final spec and agreement

Rate card

Please contact us by completing the enquiry form to access our rates.