Keep Stifling Stars and Sport Loses its Voice.

When Boris Johnson was Mayor of London, his press office told me that he’d taken the view that media training Bo-Jo would be like taking the fizz out of the champagne. Let people see the real man and enjoy him for what he is. It worked. While that strategy might not have commuted to the Prime Minister’s office, Boris was a wildly popular mayor.

Continue reading

Sport has never been more visible, more valuable, or more in demand. Global calendars are brimming with new tournaments, expanded formats, and international fixtures that attract record crowds and digital audiences in the billions

Continue reading

Once upon a time, celebrities wanted yachts, vineyards, and a pied-à-terre in Paris. Now they want a football club in Wales, a rugby team in the English Midlands, or the women’s equivalent of the Yankees.

Continue reading

Every conversation I had last Monday started with the Lionesses’ win. The nation loved it. But if you wandered beyond the match reports and into the comments section… well, let’s just say there are a lot of angry men on the internet. 

Continue reading