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The STA Group

The STA Group puts its partners at the heart of technology and innovation in the sports industry.
STA Group Partners Putting partners at heart of technology and innovation in sports industry globally

We work with brands which are industry leaders and visionaries. Current and former partners include Capgemini, HOK, Sportradar, Yahoo Sport, NBC and Charles Russell Speechlys. To join them, contact us – we’d love to hear from you.

The STA Group works with global visionaries to identify, inform and celebrate the most innovative brands in sports. We then puts our partners at the heart of technology and innovation in the sports industry.

The STA Group chooses to work with brands which are committed to celebrating innovation and excellence in sport and sports technology.

Our partners are some of the most respected companies in the sports sector and they work with us to deliver a wide body of exciting initiatives.

The Review Partners

Global Partners

The Sports Technology Awards Partners

The Awards Partners

The Review Partners

Sports Technology Awards Sponsors and partners Sports Next, Rock-it Global, Capgemini, Sports Tech HQ, Penderyn
1851 Trust
The 1851 Trust exists to increase science capital.

Through inspirational resources and hands-on experiences, and by working with prestigious partners and sponsors, The 1851 Trust opens the doors to STEM-based careers for 11-16-year-olds from diverse backgrounds.

The 1851 Trust increases science capital, making it clear how science affects our everyday lives and demonstrating how it can contribute to real-world challenges. Our digital platforms are hubs where young people and educators can access knowledge and skills that will empower them to transform the future.

“It became clear that we needed to take a look at what was happening in schools. We discovered that capable, intelligent young people were not being exposed to the opportunities that science education could bring. In parallel, we knew that America’s Cup sailing has a tremendous impact on young people, drawn by the excitement of high-speed foiling yachts; we just had to join the dots. We were inspired to set up the 1851 Trust charity to engage young people with the cutting edge technology developed in sailing. It is a truly inspiring journey where sport and science meet, where adventure and excellence begins.”

Sir Ben Ainslie CBE
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided every day by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 360,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering, and platforms. The Group reported in 2022 global revenues of €22 billion.
Sports Technology Awards Sponsors and partners Sports Next, Rock-it Global, Capgemini, Sports Tech HQ, Penderyn
NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within Golf and Youth & Recreational Sports. Known for its sports technology product innovation, NBC Sports Next equips more than 30 million players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; SportsEngine, a youth sports club, league and team management platform; TeamUnify, swim team management services; GoMotion, sports and fitness business software solutions; TourneyMachine, tournament management solutions for youth sports. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.
Sports Technology Awards Sponsors and partners Sports Next, Rock-it Global, Capgemini, Sports Tech HQ, Penderyn
EFX is a family business that designs and manufactures bespoke trophies, awards, plaques and medals. Since 2004, EFX have been creating unique trophies, awards and more for clients in the UK and across the world.

Having on-site manufacturing means that EFX has complete control of quality and can provide the flexibility of service that customers require. We invest in the latest technology and machinery so that we can produce better finishes, printing and engraving on all our awards.

Sustainability is a really important part of what EFX does. We use recycled and sustainable materials from sustainably certified suppliers and all our awards are carefully packed using eco-friendly packaging. We have also invested in a waste water treatment plant and have installed 48 solar roof panels to generate power for our manufacturing site.
Sports Technology Awards Sponsors and partners Sports Next, Rock-it Global, Capgemini, Sports Tech HQ, Penderyn
Aggregate Sports
Aggregate Sports serves a wide range of key sectors within the sports industry, its expertise is helping best-in-class sports properties, leagues, teams and federations create maximum value for themselves, their partners and supporters.

With a background is in property sales, consulting, media rights and venue monetization, Aggregate Sports offers clients a unique value proposition. This consists of expertly aggregating and deploying their resources to deliver transformative results.

Aggregate Sports’ leadership has managed more than $1 billion worth of sponsorship and media deals including nine different U.S. Olympic National Governing Bodies.

Aggregate Sports delivers tangible results for clients. The deep relationships it fosters with top decision-makers allows it to find a wide range of beneficial opportunities that have often been otherwise unseen.
Sports Technology Awards Sponsors and partners Sports Next, Rock-it Global, Capgemini, Sports Tech HQ, Penderyn
Rock-it Global
Rock-it Global is a leading provider of time-critical air, ocean, and surface freight forwarding and logistics for the live entertainment and music touring, sports, motor sports, broadcast, performing arts, tradeshow, and corporate event sectors.

Rock-it Global is a Global Critical Logistics Company (GCL), the holding company for a family of leading brands including Dietl, Cosdel, CargoLive, Dynamic International, and CARS who work with customers in fine arts, classic and high-end automobiles, film, television, and industrial projects.

Headquartered in Los Angeles CA, GCL has offices in North America, Europe, the Middle East, Asia Pacific, Australia, and Central and South America, augmented by a network of long-term partner agents specializing in critical logistics. The companies of GCL have served thousands of customers annually for over 40 years with bespoke, specialized logistics solutions for the most demanding transportation requirements across every continent.
Sports Technology Awards Sponsors and partners Sports Next, Rock-it Global, Capgemini, Sports Tech HQ, Penderyn
Far Technologies
FAR Technologies mission is to develop and deliver an Exact Location AR technology covering the whole planet. We do this by providing brands with an enterprise platform that allows them to create, distribute, and manage interactive digital content through their own apps.

Due to the restrictions of image recognition and maps, we are taking navigation and placing it back in the sky, allowing brands the ability to utilise this unique technology across all aspects of their business, such as marketing, advertising, product delivery, way-finding, and brand activation.

FAR’s partners include Coca-Cola, Diageo, STA’s, Porsche, Network Rail, Calm, and Equans.
Sports Technology Awards Sponsors Sports Tech HQ
Sports Tech HQ
Sports Tech HQ is a non-profit organization dedicated to building a strong sports tech ecosystem in Indiana. Our mission is to create opportunities for sports tech entrepreneurs by investing in innovation and cultivating a community of creators. We foster cross-industry collaboration and support companies through every stage of development—from the first pitch to the final exit.

With support from our partners, Sports Tech HQ is committed to shaping the next generation of industry innovation, while strengthening Indiana’s reputation as a global destination.
Reactoo is a digital studio platform which facilitates livestreaming and virtual interviews at broadcast grade output. The technology means that it is easy to set up and intuitive to implement. Consequently, teams using Reactoo need no prior skills or training. The platform is highly customisable, meaning clients can easily create a look that is completely aligned with their brand. The content created on Reactoo can be output to multiple destinations, in multiple screen resolutions simultaneously, while also enabling live viewers to be brought into a show quickly and smoothly. Reactoo is trusted by Sky, BBC, DAZN, Manchester City FC and Global Fan Network
Sports Technology Awards Sponsors and partners Sports Next, Rock-it Global, Capgemini, Sports Tech HQ, Penderyn
Penderyn produce award-winning single malt whiskies and spirits at their distillery on the foothills of the Brecon Beacons National Park, Wales, UK.

Distilling in Wales was a lost art, but in the late 1990s, a group of friends chatted about establishing the first whisky distillery in Wales in over a century. They dreamt of creating a whisky as pure and precious as Welsh gold, represented today by Penderyn’s ‘gold seam’.

The village of Penderyn was chosen because of the site’s own supply of fresh natural spring water, and the fact that the Alun had a wine warehouse in the village.

On St David’s Day 2004 Penderyn whisky was launched in the presence of HRH Prince Charles.

Penderyn Whisky has quickly gained a worldwide reputation for its range of whiskies, winning over 100 Double Gold/Gold/Masters awards en route. Today Penderyn is available in over 50 countries, including key markets in France, Germany, USA and China.

From Wales to the world…
The English Institute of Sport
The English Institute of Sport (EIS) provides outstanding support services to improve sporting performance. Its network of over 300 world-leading experts and practitioners in science, medicine, technology, and engineering helps sports and athletes to excel and realize their potential. Established in 2002 and funded by UK Sport, the EIS works in partnership with Olympic and Paralympic sports to put people at the heart of extraordinary performance. The Future Technology Group provides a central touchpoint for leaders in the British high-performance sports system to keep abreast of global technological developments, filtered to those with the capability to positively impact training, competition and recovery. Consisting primarily of members of the EIS Performance Innovation team, the group works with other teams within the Institute, and various independent partners to maintain an informed and critical view on the claims made by researchers and companies regarding emergent performance technology. In doing so, they help the system make better decisions around which technologies to invest time, effort and resources into, and which to ignore.
HOK Sports + Entertainment practice is part of HOK, an award-winning, global design, architecture, engineering and planning firm, which has 1,600 people across a network of 23 offices on three continents. HOK Sports + Entertainment plans and designs world-class sports facilities, specializing in the design of arenas, stadiums, ballparks, training facilities and entertainment centres. The group plans and designs world-class sports complexes that are centrepieces of successful, vibrant entertainment districts, communities and campuses. Current and recent projects include Newcastle Gateshead Quays in Gateshead, England; FC Barcelona’s New Palau Blaugrana in Barcelona, Spain; Valencia Arena in Valencia, Spain; the PHX Arena modernization in Phoenix, Arizona; Mercedes-Benz Stadium and the State Farm Arena renovation in Atlanta; new Major League Soccer stadiums in Miami and St. Louis; Rogers Place and the Ice District in Edmonton, Alberta; Little Caesars Arena in Detroit; and the renovation of Hard Rock Stadium in Miami. HOK designs buildings and spaces that respond to the needs of people and the environment. HOK designers are rooted in technical excellence, driven by imagination and focused on a solitary goal: to deliver solutions that inspire clients and communities.
Sports Technology Awards Sponsors and partners Sports Next, Rock-it Global, Capgemini, Sports Tech HQ, Penderyn
RELAYTO is the number one interactive experience platform that transforms static content into engaging interactive experiences, enabling viewers to choose their own navigation and self-educate. Simply import PDFs and presentations onto RELAYTO’s builder, assign interactive elements then publish for instant viewing on desktop and mobile. RELAYTO enables the creation of unlimited numbers of public and private interactive experiences which are also equipped with security, permissions and user management to control who has access to content. Backend metrics deliver insights, summarizing when and where viewers spent their time, so content and outreach can keep improving. From e-books and white papers to pitches and proposals RELAYTO is the simplest way to make content captivating and insightful.
The sports technology annual review partners sportradar eading global sports technology company
Sportradar, the leading global sports technology company creating immersive experiences for sports fans and bettors. Established in 2001, the company is well-positioned at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs more than 2,300 full time employees across 19 countries around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,600 customers in over 120 countries and an official partner of the NBA, NHL, MLB, NASCAR, FIFA, UEFA, ICC and ITF. We cover more than 750,000 events annually across 83 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.