News &
Opinion
The sports technology sector is a rapidly moving and evolving space. The STA Group is at the heart of this and shares news, opinion and insights from all walks of the industry

In sport, some trends arrive with a bang; others sneak in through the turnstiles. Groundhopping is firmly in the latter camp.
Industry-leading player tracking company STATSports, has unveiled ‘Apex 2.0’ – the new GPS tracker being used by coaches at a host of top sporting organisations to make players more durable.
Every year, The Sports Technology Awards gives us a tantalizing glimpse into the future, typically around three to seven years ahead of whatever eventually makes it into your average stadium.
Having traveled the world through sport, I’ve witnessed firsthand the growing connection between sports, business, and
technology.
AI is brilliant — just ask ChatGPT. Last month, OpenAI launched Operator, its latest tool for US customers. The fanfare was loud, but the real question is: does it deliver?
In sport, some trends arrive with a bang; others sneak in through the turnstiles. Groundhopping is firmly in the latter camp.
Industry-leading player tracking company STATSports, has unveiled ‘Apex 2.0’ – the new GPS tracker being used by coaches at a host of top sporting organisations to make players more durable.
Every year, The Sports Technology Awards gives us a tantalizing glimpse into the future, typically around three to seven years ahead of whatever eventually makes it into your average stadium.
AI is brilliant — just ask ChatGPT. Last month, OpenAI launched Operator, its latest tool for US customers. The fanfare was loud, but the real question is: does it deliver?