Skip to content

News &
Opinion

The sports technology sector is a rapidly moving and evolving space. The STA Group is at the heart of this and shares news, opinion and insights from all walks of the industry
Sports Technology Annual Review trends in sports technology Fans
The STA Group Access Innovation Newsletter – For Curious Minds in Sports
All The Essential Sportstech News Right Here...
Read More
It’s All Kicking Off… Last Friday and this coming Friday have something in common: the phrase ‘kicking off’.  Anyone living under a rock – or
Read More
The 2024 Sports Technology Awards Shortlist announcement achieves two things. It makes over 100 brands across the industry very, very happy and for those of
Read More
The STA Group is joining forces with Jobbio’s Amply network to offer job seekers and employers a platform that connects the best talent with the
Read More
London, 24th January 2024 – The Sports Technology Power List 2023 has been unveiled, showcasing the most influential and innovative brands in the global sports
Read More
Sports Tech HQ announced today that California-based EDGE Sound Research will expand with a location and demo center in Indianapolis, leveraging the world-class sports ecosystem
Read More
Our yearly report summarizes and explains some of the most influential and important tech-related trends in sports for those with a professional stake in the
Read More
news, opinion insights sports technology ATHLETE DATA OWNERSHIP – THE JURY’S STILL OUT
The first of The STA Group’s Great Debate lunches took place in September at the Kia Oval, with 100 delegates from a wide range of
Read More
Group Bot Data v the Experts Part Four Coaching and Performance. This is the fourth part of our series where we compare the information generated
Read More
Bot Data v the Experts: Broadcast and OTT. This is the third part of our series where we compare the information generated by a bot
Read More
Bot Data v the Experts: Blockchain and Web 3. This is the second part of our series where we compare the information generated by a
Read More
Data and Analytics in Sport - Real Insight from True Experts. Chat GPT vs The STA Group.
Read More