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When an event bills itself as the next frontier in sport, you’d hope the minimum requirement is that it sparks excitement or, failing that, curiosity. For me The Enhanced Games have managed neither, they’ve just left me very uneasy. 

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In marathon running, the myth is that it is all about the athlete. The truth is more interesting. The four great stages of this popular test

The next Winter Games is only weeks away, and word has it there is a touch of anxiety at IOC HQ. Not panic, just the

The entire team at The STA Group sends our warmest wishes for a joyful festive season. Thank you for being an integral part of our

Like an unsupervised artistic genie, AI can conjure almost anything a lazy creative might request: a snuff film script, a punk love song, even a

Some things you write stay box fresh for years; others have a shelf life.  Immediately after the pandemic, our Sports Technology Annual Review included a

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For anyone who witnessed the bout between Jeamie TKV and Frazer Clarke, a split decision after twelve rounds where every round looked like the twelfth,

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Nike’s Mind shoes claim to soothe your neurons, tune your alpha waves and lift you into a state of focused brilliance. Trainers, in other words,