News &
Opinion

If you ignore coaching data in 2026, you are choosing to lose more often than you need to.  In a range of recent high profile matches, some players looked like

Sports. Elevated. Sport’s innovation economy has matured. The 2026 shortlist for The Smarter Sports Awards, formerly The Sports Technology Awards, makes that clear. This year’s

A new generation of automated match reporting tools has arrived, capable of turning raw sports data into structured match report copy in seconds. The latest example comes from Japan

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The predictive power of modern sports data is staggering. At last week’s Smarter Sports Review launch, insights around forecasting accuracy suggested the line between uncanny

Here are the brands featured this week: Nike Apollo Global Management, Inc. Club Atlético de Madrid HUMAIN Sportradar NBC SportsGenius Sports WPP Media Formula 1

Tech-doping is a perfectly reasonable thing for a governing body to legislate against. Tech-led safety is not.   The recent brouhaha around Team GBs skeleton helmet was

Here are the brands featured this week: International Olympic Committee – IOC Women’s Health, Sports & Performance Institute (WHSP) Siemens Healthineers World Athletics Otro Capital

Here are the brands featured this week: Global Sport Group (GSG) CVC Equine Network ORRECO Australian Open JD Sports Fashion Microsoft Copilot ChatGPT Click here

The Ashes in Australia are a big deal and every England supporter I know was excited for the series.   The reaction to how it unfolded has been

Here are the brands featured this week:Nike PUMA Group McLaren Group BBC News University of Bristol Madevo AI YFM Equity Partners Cricket Australia Click here

When an event bills itself as the next frontier in sport, you’d hope the minimum requirement is that it sparks excitement or, failing that, curiosity. For me The Enhanced Games have managed neither, they’ve just left me very uneasy.