Opinion Archives | The STA Group

Groundhoppers: Miss Them … and Miss Out

In sport, some trends arrive with a bang; others sneak in through the turnstiles. Groundhopping is firmly in the latter camp.

Sports Tech’s Next Thing… And It’s Mind Blowing

Every year, The Sports Technology Awards gives us a tantalizing glimpse into the future, typically around three to seven years ahead of whatever eventually makes it into your average stadium.

The Leader: OpenAI’s Latest Offering – as Reviewed by ChatGPT

AI is brilliant — just ask ChatGPT. Last month, OpenAI launched Operator, its latest tool for US customers. The fanfare was loud, but the real question is: does it deliver?

If America Invents, China Replicates and Europe Regulates, What Awaits the Class of ’25?

There’s an old saying: America invents, China replicates, and Europe regulates. It’s been doing the rounds again, so I had a look at our shortlist to see if there’s any truth in it.

Chemical Romance vs Toxic Bromance

As many key Silicon Valley tech giants retreat from inclusivity, the sports world is doubling down on it.

TMRW: The Future of Golf and Betteridge’s Law

Last weekend, The Times (London) asked the question, Is Wood v McIlroy on a Simulator the Future of Golf.

Is The AI Empire Being Built On Rented Land?

As a business owner committed to doing the right thing — particularly when it comes to the environment

Investing To Change The Status Quo

“If women want to change the status quo, they should invest in the tech that does that.”

Sports v Esports: What The League Of Legends Finals Tell Us

Just a few short years ago, there was a lot of excitement in sports about the emerging ‘thing’ that was esports.

Keep Your Eye on Blockchain

Last week Stripe, the payment platform, agreed to buy Bridge Network for the rather unicorn-sized sum of $1.1 billion. This figure would eye-watering enough – but it is also based on a 200% increase in valuation since August.