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Best Fan Engagement by a Brand

AELTC and IBM, BT Sport
The AELTC hosts the oldest of tennis’ major tournaments - The Championship in Wimbledon. They respect the history of the event while looking forward at how new technologies can improve the fan experience. BT Sport exclusively broadcasts numerous sports including Premier League, European football, UFC, Rugby Cup and MotoGP across multiple platforms including television, mobiles, tablets, games consoles and other connected devices.
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