League, Federation, Team Or Governing Body
ICC for Breaking Boundaries and Records
The ICC is the global governing body for cricket. Part of the ICC global strategy is to connect with its fans around the world, with technology playing a key part in that ambition. The ICC wanted to grow its global fanbase further in 2022, attracting a new, younger, and diverse audience to its platforms. By building great products in 2022, the ICC achieved that ambition and more with its most successful year ever on digital.