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The Sports Technology Awards

The Sports Technology Awards categories reflect the topics shaping today’s sports industry

Spanning elite sports performance, athlete welfare, broadcast, commerce, fan engagement innovation, and important industry forces, such as sustainability, The Sports Technology Awards’ categories aim to find and celebrate world class innovation.

Each year, The STA Group reviews The Sports Technology Awards’ categories to ensure they are an outstanding reflection of the key factors and innovations influencing the sports industry.

2023 Categories


Athlete Coaching and Performance


Blockchain and Web 3.0


College Sports


Equipment Apparel and Wearables

Fan Engagement

Fitness And Participation

Injury Prevention And Recovery

Innovation Presented By Capgemini

Match Day Experience

Broadcaster of the Year

Team of the Year

Tournament, Event Or Competition of The Year

Venue of the Year

League, Federation Or Governing Body Of The Year

Sports Partnership of the Year

NFT of the Year

Start-up of the Year

Presented in association with NBC Sports Next