Betting category: Sports Technology Awards 2021

This celebrates technology created for or by sports betting businesses which tangibly improves the end-user experience and/or enables the betting company to achieve growth, undertake its work more quickly, innovatively, or cost-effectively. 


Judges will review entries on the following criteria

  • What is the market for this technology
  • What need does the entry meet and how does it do so effectively
  • To what degree is the technology unique and innovative or, where there is competing technology, how is the entry’s technology superior (e.g. easier to use, more accessible, more rigorous etc.)
  • Does the technology make sound commercial sense (e.g. how scalable is the tech, what is its potential for growth and to what degree can it disrupt the existing market etc.)
  • Quantitative and qualitative data supporting the entry (e.g. stats and third-party endorsements)



If you are interested in entering the Betting category here’s some more information on why it has been included in this year’s Sports Technology Awards.

As sports betting evolves into a global sector, these are exciting times for sports betting technology brands. As technologies with strong track records break into exciting emerging markets, today’s marketplace has never been more buoyant.

With so many brands in the sports betting market, competition to impress client prospects is fierce. However, success at the Sports Technology Awards gives shortlisted technologies a tangible, commercial advantage which has never been more important. The STA brand is a respected mark of excellence internationally, so companies which are shortlisted have a valuable sales asset which they can – and should – maximize fully.

Betting is an established category and our expert judges tell us that they really enjoy seeing innovative developments amongst the entries.

The work which makes the shortlist is invariably world-class and visionary, so we are excited to be showcasing this at the Sports Technology Awards ceremony. This will take place on 6th May, 2021, at The Londoner Hotel, on London’s iconic Leicester Square.


Enter Now!