From Red Carpet to Rooftop

New Partnership Sees The Sports Technology Awards Relocate to The Londoner


The World’s First Super Boutique Hotel to Host Ceremony from 2020

Today (20.11.2019) The STA Group, organizers of The Sports Technology Awards, revealed a new partnership which sees the annual awards ceremony relocate to the world’s first super boutique hotel, The Londoner, from 2020.

The Londoner, opening in Leicester Square in June 2020, is the latest project by Edwardian Hotels London, the privately owned hotel group behind a collection of five and four star hotels across London and Manchester. The group’s properties include The May Fair Hotel and multi-million-pound newly refurbished The Edwardian Manchester, as well as award-winning restaurant and bar brands, including May Fair Kitchen, Bloomsbury Street Kitchen, Peter Street Kitchen, Leicester Square Kitchen, Monmouth Kitchen and May Fair Bar.

Boutique in feeling yet staggering in scale and showcasing the work of world-renowned designers Yabu Pushelberg and remarkable architecture by Woods Bagot – The Londoner is iconic in location as well as form. The expansive ballroom will host the Awards dinner and the after-party will take place in the contemporary Japanese lounge bar with rooftop terrace and fire pit. The hotel features across 16 storeys: 350 guest rooms and suites and a tower penthouse with panoramic views; two private screening rooms; a mix of six concept eateries, bars and a tavern, including alfresco dining on the ground floor; plus a variety of meeting spaces and a results-driven gym and spa.

Rebecca Hopkins, CEO of The STA Group, explained: ‘The Awards are now the leading celebration of sports technology globally so it is critical that the ceremony is hosted in a venue which reflects this status – and The Londoner is the perfect choice. The location, Leicester Square, is iconic in terms of international gala events and the hotel, which offers an unrivalled mix of elegance, excellence and state-of-the-art facilities, means that our new home is helping us deliver one of the coolest events in the worldwide sports business calendar.’

Charles Oak, Hotel Director of The Londoner, said: ‘We are delighted to be working with The STA Group as their approach to embracing innovation and quality matches our own. Guests attending the Sports Technology Awards can look forward to an evening of exquisite food, drink and entertainment that we would like to think will be incomparable to anything they have experienced at other events. The after-party, which will be held on our rooftop terrace, presents the chance to continue the celebrations with a totally unique view of the London skyline.’

Oak added: ‘From the moment people arrive on the red carpet to when they say goodnight to our rooftop vista, the 2020 ceremony promises to be a truly wonderful event for sports industry leaders and we are proud to be fundamental to that.’

The Londoner, opening in June 2020, is a member of the prestigious Preferred Hotels & Resorts Legend Collection. The Sports Technology Awards ceremony, which will be the hotel’s inaugural gala event, is set to take place on June 24th 2020.

More information about The Londoner is at


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