2023 Sports Technology Awards Winners Revealed

New York: 18 May saw some of the biggest brands in global sport convene to see who secured the coveted trophies in the ‘Oscars of Sports Technology’.

Taking place in north American for the first time, The Sports Technology Awards, presented in association with NBC Sports Next, celebrated their 10th Anniversary in Manhattan at 583 Park Avenue, one of the city’s iconic addresses.

The evening was attended in person by athletes, sports entrepreneurs and senior executives from brands such as (insert)  

The winners 

  • App of the Year: NBA
  • Best Broadcast Technology: LiveU
  • Best Digital Technology: World Athletics
  • Best Fan Engagement Technology: Stats Perform 
  • Best Fitness and Participation Technology: Apple  
  • Best Match Day Experience Technology: Sport BUFF 
  • Best Sport Betting Technology: Sportradar
  • Best Technology for Athlete Coaching and Performance: Zone7 
  • Best Technology for College Sports: Genius Sports
  • Best Technology for Data and Analytics: NTT Data
  • Best Technology for Injury Prevention and Recovery: BetterGuards Technology 
  • Best Use of Fan Engagement Technology by a Brand: Warner Bros. Discovery 
  • Best Use of Technology by a Broadcaster: LA Clippers 
  • Blockchain, NFT and Web3 Tech of the Year: Run it Wild
  • Competition, Event or Tournament of the Year: Formula E
  • Governing Body of the Year: ICC 
  • Innovation of the Year: Hawk-Eye Innovations
  • Smart Apparel, Equipment or Wearable of the Year: FORM
  • Sports Partnership of the Year: New York Liberty and Xbox
  • Start-up of the Year: Match Kit

Rebecca Hopkins, CEO of The STA Group, said ‘To celebrate The Awards in the US was an exciting way to mark our 10th anniversary. North American sports often lead the way in the way they embrace and invest in technologies, so it was poignant to be here. A huge number of brands from around the world made the effort to be here. This reflects the commitment to excellence our network demonstrates endlessly and we are so proud of the platform we give them to do this.’

Hopkins continued: ‘We also need to acknowledge the support of our sponsors, all of whom were secured by our US partners, Aggregate Sports. NBC Sports Next, Rock-it Global and Sports Tech HQ all share our commitment to elevating the work done by the true visionaries of sports and are part of The Awards for the foreseeable future, thanks to the team at Aggregate,’ 

Will McIntosh, President NBC Sports Next and Fandango, sponsors of The Awards, added: ‘NBC Sports Next is committed to delivering cutting edge technology and business solutions that connect people to the sports they love to play and watch, which is why we’re excited about helping bring the Sports Technology Awards to the U.S. for the first time ever. We applaud the amazing finalists, as well as everyone who entered the Awards, for their creativity and vision, as we all look to develop new technology experiences that enhance the world of sports.’

The Sports Technology Awards is presented by NBC Sports Next and sponsored by Capgemini, Rock-it Global and Sports Tech HQ.

Sports Technology Hall of Fame Welcomes Inaugural Inductees

New York: 18 May saw eight of the biggest and most innovative brands in sport honoured for their contribution to sports technology.

The Sports Technology Hall of Fame, conceived by The STA Group, was established to celebrate tech-led vision in sports. The honourees were inducted at The Sports Technology Awards; these were 

  • DAZN
  • DFL
  • European Tour Group
  • Hawk-Eye Innovations
  • NBA
  • Ticketmaster 
  • NFL

Rebecca Hopkins, CEO of The STA Group and co-host of the sports tech podcast, Tech Chairs, said: ‘Launching a Hall of Fame this year was a carefully timed initiative as we wanted to create a credible roster of brands which have genuinely influenced technology’s use in sports. We have been championing sports technology for the past decade and have been carefully watching the work all brands do. These honourees have been leaders in this field consistently every year for 10 years and we wanted to celebrate that.’ 

The brands inducted were selected based on their submissions into the past 10 Sports Technology Awards, where they ranked on The Sports Technology Power List – which is partly determined by the voting of industry peers, and how a select panel of judges reviewed their candidacy.

The next round of inductions will be in 2024 and will be selected on the same criteria.


Sports Tech HQ Joins Awards’ Official Partner Family

LONDON, NEW YORK, 11th May: The STA Group today announced that Sports Tech HQ has become a sponsor of The Sports Technology Awards, the leading global celebration of tech-led innovation in sports.

The multi-year partnership will commence with The 2023 Sports Technology Awards, which are presented in association with NBC Sports Next and will take place on May 18th in New York City.

Rebecca Hopkins, CEO The STA Group, said: ‘Partnering with a company like Sports Tech HQ, which invests in sports tech, reflects our commitment to celebrating innovation at inception. We find that it isn’t the size of the company that moves the needle, it is the size of the idea!’

She continued: ‘We’ve been dubbed ‘The Oscars of Sports Technology’ because our reach and influence is truly global. We’ve been informing, inspiring and celebrating sports tech for a decade and, with so many influential sports and visionaries based in North America, it made sense to come here and celebrate our 10th anniversary.’

“Sports Tech HQ is proud to partner with The STA Group,” said Jeffrey Hintz, Executive Director of Sports Tech HQ. “We look forward to collaborating with this incredible group on driving awareness and impact within the sports tech industry.”

The Awards are owned and operated by The STA Group  which has worked with Aggregate Sports, to deliver this year’s Awards ceremony. Aggregate Sports were responsible for brokering both the Sports Tech HQ and NBC Sports Next deals. 

More information about The Awards and the Sports Tech HQ partnership can be found here.

Media Contacts

for more information please contact Dan Tunna dan@sportstechgroup.org

About The STA Group

The STA Group’s mission is to identify, inform and celebrate the world’s leading sports technologies and the brands which embrace them.  It does this through The Sports Technology Awards, The STA Startups, The Sports Technology Annual Review, The Sports Technology Power List, its newsletter, Access Innovation and Tech Chairs: The Sports Technology Podcast. The Group’s Partners include Capgemini, The English Institute of Sport, Sportradar and HOK.

About Sports Tech HQ

Sports Tech HQ is a non-profit organization dedicated to building a strong sports tech ecosystem in Indiana. Sports Tech HQ strives to create opportunities for sports tech entrepreneurs by investing in innovation and cultivating a community of creators. The organization fosters cross-industry collaboration and supports companies through every stage of their development. Sports Tech HQ is committed to shaping the next generation of industry innovation, while strengthening Indiana’s reputation as a global destination. For more information, visit STHQ.org.