UEFA, WWE, Bleachr, F1 and STATsports Take Home Trophies
London: on 6 May the winners of the coveted Sports Technology Awards’ trophies were revealed.
In a virtual event, attended by leading sports brands including the PGA, Chelsea FC, Star Sports and Vodafone, the Awards, which took place virtually, celebrates tech-led innovations in all sports and attracts entries from over 30 countries and 50 sports.
- Best Broadcast Technology, WSC Sports: Creating Automagical OTT Experiences
- Best Sports Participation Technology, BRS Golf by GolfNow
- Best Elite Performance Technology, NV Play Cricket | Game Changing Software
- Sports Technology Partnership of the Year, PT SportSuite, Bristol Sport
- Best Digital Technology, The Bleachr App feat CrowdVIEW Live
- Best Sports Action Analytics, Coursetrack
- Best Injury Prevention or Rehabilitation Technology, STATSports Sonra Watch
- Sustainability in Sport, Galvin Green
- Best Technology for Good, Pitchero, Track and Trace
- Best Fan Engagement Technology, Sport Buff Next Generation Fan Engagement
- Best Use of Esports by a Sports Brand, Motorsport Games, 24 Hours of Le Mans Virtual
- Equipment or Wearable of The Year, SunGod, Vulcans™
- App of the Year, Chelsea FC, The 5th Stand
- Best Operations, Commerce and Security Technology, Ticketmaster Sport COVID-19 Response
- Best Sports Business Analytics, F1 and Flamingo, AI & Sponsorship in F1: Finding the Marginal Gains
- Best Use of Technology by a Brand, WWE ThunderDome
- Best Use of Technology by a Broadcaster, Star India, IPL 2020
- Capgemini Sports Technology Innovation of the Year, Hawk-Eye Live at the US Open 2020
- Governing Body of the Year, UEFA
Stars in attendance included racing driver, Mark Webber, Double Olympic Champion Triathlete, Alistair Brownlee, South African International and Rugby World Cup Winner, Bryan Habana, former International Footballer turned tech entrepreneur, Louis Saha and multi-Olympic champion sailor, Sir Ben Ainslie, who announced a new partnership between his charitable initiative STEM Crew, part of the 1851 Trust, and The STA Group, owners of the awards.
Sir Ben’s charity works to inspire more school children to study STEM subjects using sailing to engage with pupils. The purpose of the partnership is to motivate the wider sports industry, especially its tech visionaries, to support STEM Crew’s work – potentially finding their colleagues of tomorrow.
Many of this year’s award-winners were initiatives that were created to tackle challenges presented by the global pandemic, most notably the work of Ticketmaster Sport, Star Sports India, WWE and F1. Another key trend amongst entries were how the number creating environmentally sustainable work in the sector.
Rebecca Hopkins, CEO of The STA Group, said ‘We’ve experienced unprecedented times but Covid has made sport use technology to solve new problems in innovative ways. As a result, the calibre of entries has been truly staggering in vision and creativity. Our judges love seeing the cutting edge of sport but this year has been like no other; the was the industry has responded is a source of great pride to all concerned. Indisputably, technology has put sport in a great place to do exciting things both now and when the world eventually returns to normal.’
For more information about the Sports Technology Awards and the STA Group visit www.sportstechgroup.org
More information about the Awards can be found at www.sportstechnologyawards.com