It’s Here – The 2021 Sports Technology Awards Shortlist

‘Covid Might Have Forced Sports’ Hand to Innovate, but Thanks to Technology,

the Industry’s Response has been Magnificent’

The challenges of the past year have been far reaching and the sports industry has certainly felt the force of the pandemic. With this backdrop, we couldn’t be prouder to reveal this year’s Sports Technology Awards shortlist. It features 117 brands, 30 sports, 19 sports bodies, 10 broadcasters and nine tournaments, along with a myriad of technology brands of all sizes. Moreover, it is an overwhelming testament to the underlying dynamism of our sector that so many organizations have responded to the crisis with visionary innovation.

As one of our judges observed ‘covid might have forced the industry’s hand to innovate, but …the industry’s response has been magnificent’.

The 2021 shortlist is

App of the Year

  • Bleachr
  • Chelsea FC
  • LiveScore
  • Mile Positioning Solutions
  • SportMember
  • Stadion and Paris St Germain

Best Broadcast Technology

  • Dejero
  • NV Play
  • Spiideo
  • StreamAMG
  • Timeline Television
  • WSC Sports

Best Digital Technology

  • Bleachr
  • CSG
  • NV Play
  • Sport Buff
  • Sportskred
  • Wildmoka

Best Elite Performance Technology

  • NV Play
  • Platysens
  • Spiideo
  • Sports Data Labs
  • Stats Perform
  • STATSports

Best Fan Engagement Technology

  • ESL UKWeavr Consortium
  • Fanbase
  • Filmily and Wasserman
  • Scorz
  • Sponix Tech
  • Sport Buff

Best Injury Prevention or Rehabilitation Technology

  • IMPACT Gumshields
  • NuroKor
  • Premedit
  • STATSports
  • VKTRY Gear

Best Operations, Commerce and Event Management Technology

  • Spotlight Sports Group
  • SwipeStation
  • Synamedia
  • Table Tennis England
  • Tappit
  • Ticketmaster Sport

Best Sports Action Analytics

  • Arccos Golf
  • Coursetrack
  • Decathlon
  • IBM
  • Infosys
  • Metrica Sports

Best Sports Business Analytics

  • Deltatre and DFL
  • Formula 1 and Flamingo
  • Goodform
  • Nielsen Sports
  • Videocites

Best Sports Participation Technology

  • Federation of Sport at Altitude
  • GolfNow
  • Inrange Golf
  • PlayerData
  • World Academy of Sport and International Tennis Federation
  • WWE
Best Technology for Good

  • Invizion
  • Landmrk
  • Pitchero
  • PT SportSuite and Bristol Sport Foundation
  • Skoda UK
  • VictoryLab

Best Use of Esports by a Sports Brand

  • DFL and ESL
  • Extreme Networks
  • Formula 1
  • Motorsport Games
  • Sport Buff
  • Super League Triathlon

Best Use of Technology by a Brand

  • Infront X and NASCAR
  • Infront X and PGA Tour
  • Stadion and Team GB
  • UEFA
  • Vodafone
  • WWE

Best Use of Technology by a Broadcaster

  • Bleachr
  • BT with Sunset+Vine
  • Star Sports India

Capgemini Sports Technology Innovation of the Year    

  • Discovery and Eurosport
  • Hawk-Eye
  • Lumen
  • Motocaddy
  • Move-AI
  • OnePlan                                         

Equipment or Wearable of The Year

  • I-Ball Laser Can
  • Motion Metrics
  • Playermaker
  • Sportcor
  • SunGod
  • Vald Performance

Governing Body of the Year

  • DFL
  • PGA European Tour
  • The AELTC
  • UEFA
  • WTA
  • WWE

Sports Technology Partnership of the Year

  • DFL and AWS
  • Engage Digital Partners
  • Infosys
  • PT SportSuite and Bristol Sport
  • WTA
  • WWE

Sustainability in Sport

  • Fanbase
  • Galvin Green
  • Paddle Logger
  • SunGod
  • Ticketmaster Sport


The Group will be holding a virtual awards ceremony on May 6th but plans are in place to hold a celebration dinner at The Londoner, in the Autumn, once it is fully safe to network.

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