Mobii Systems Wins 2021 STA Startup of the Year

STA Startups of the year winner Broadcast technology Mobii Systems by expert sports tech judging panel

London: Today (12 January 2022), The STA Group revealed that Broadcast technology, Mobii Systems, had won the overall Startup of the Year accolade in The STA Startups Awards, thereby securing $50,000 advisory value from awards’ partners, Sightline Ventures.

The award was made following a competitive live pitch, which featured The STA Startups category winners from around the world. The pitches were made to a judging panel including Alistair Brownlee, Double Olympic Triathlete Champion, Jody MacDonald, Sports Lawyer and Partner, Charles Russell Speechlys, Martyn Ryan, Partner, Sightline Ventures and Director, Cardiff Rugby, Michael Cole, CTO, PGA European Tour and Ryder Cup Europe and Rebecca Hopkins, CEO, The STA Group.

Martyn Ryan, Partner, Sightline Ventures explained ‘The standard was exceptionally high and the outcome was determined after a lot of debate. You could see why each company earned a category win – deservedly so. The team at Sightline Ventures is really looking forward to working with Mobii on the next stage of their development’.

Rebecca Hopkins, CEO of The STA Group added ‘All the judges were hugely impressed by the vision shown by all the companies pitching. The levels of innovation in the wider sports sector are at unprecedented levels and we are so proud that all the brands in The STA Startups either currently – or will imminently – contribute to the sector’s evolution.’

For more information about the Startups or the STA Group, visit

For more information about Sightline Ventures, visit 

For more information about Mobii Systems visit