Switzerland Sponsors New Sports Technology Initiative

Switzerland Revealed as Sports Technology Talks’ Presenting Nation


Today saw the Sports Technology Awards Group announce that Switzerland will be the Presenting Nation of its inaugural Sports Technology Talks on May 3rd in London.


Switzerland, well known throughout the sports sector as the centre of international sports legislation and governance, has seen a buoyant and exciting technology industry develop around it.


Marieke Hood, Head of the The Swiss Business Hub UK & Ireland, explained: ‘As part of Switzerland Global Enterprise, The Business Hub supports SMEs from Switzerland and Liechtenstein who wish to export and develop their market presence in the UK, as well as providing free advice to foreign organizations looking to create a presence or establish technological partnerships in Switzerland. We have a vibrant tech community and the Sports Technology Talks event on May 3rd will allow us to showcase the dynamic work being done by our technology firms, to a highly influential and important audience.’


Rebecca Hopkins, CEO of the STA Group, added: ‘We are delighted that a country so fundamental to international sport will be the Presenting Nation of the first Sports Technology Talks. We aim to facilitate privileged access to the minds and learnings of international visionaries from all walks of life, not just sports. Delegates will have the chance to hear extraordinary stories and be inspired by people leading disruption across the world. The work being done in Switzerland exemplifies this ethos and I am sure the audience in attendance will be fascinated by the insight offered to them by the Swiss, as well as the event’s other speakers.’


The Sports Technology Talks consist of a series of presentations, given by senior figures from several sectors, who are tangibly changing their worlds through technology. These presentations won’t promote hype and attendees should leave the talks better informed and inspired as to ways they can embrace technologies which have radically altered other sectors, businesses or consumer experiences. The talks will be enjoyed by over 300 leading sports industry figures, innovators and international athletes from around the world.


In addition to the talks, the day’s events will open with a welcome introduction by Swiss Ambassador to the UK, Alexandre Fasel; closing the day will be a roundtable discussion on athlete welfare, featuring international athletes and sports figures. Confirmed speakers and topics include:


Benjamin Lickfett, Head of Innovation, Diageo

Transforming Physical Experiences Through AI and Digital Innovation


Bill Johnson, Senior Vice President and Design Principal, HOK

How the Latest Technology is Transforming the Stadium Experience for Fans and Athletes


Xavi Cortadellas, Head of Innovation and Design, Gatorade

Unlocking Innovation Working with Pro Teams


Further speakers to be announced in the approach to the ceremony

Hopkins added: ‘We hope that the mix of industries on stage will also drive a different atmosphere for networking; this isn’t the normal sports industry event where people in sports talk to people in sports about sports. The dynamic will be different in every sense and should provide a uniquely valuable experience for everyone attending.’


The 2018 Sports Technology Talks, presented by Switzerland, will be hosted at The Roundhouse in London on May 3rd. Tickets are available online.