Sports Technology Awards Reveals 2018 Shortlist

Today, the 2018 Sports Technology Awards shortlist was revealed, featuring all facets of the sports sector. The organizations shortlisted represent 44sports and 20 countries, including industry giants such as Puma, Juventus, ATP, Audi, Gatorade, BBC Sport and Sacramento Kings as well as young sector disrupters such as Spalk, Sports Whispers and DNA Fit.


Rebecca Hopkins, STA Group CEO, owners of the Sports Technology Awards, said ‘This is now the fifth cycle of the Awards and the breadth of representation across sports, countries and brands reflects the value the global industry places on them. The range of technology submitted varied widely and offered outstanding levels of innovation – we didn’t envy the judges their task. Clichéd as it is to say that being shortlisted is a result in itself, but in this case – give the competition – it is true. Whichever brands win, it will be an amazing achievement, so we look forward to revealing the winners in May.’


John Rhodes, Director of HOK Sport and Entertainment, added ‘This was my second year judging, I was impressed last time, this year I have been amazed. The work on show – almost universally – was incredible but, more than that, you can really see how the entries will change sport – if they aren’t doing so already. The shortlist represents a group of highly visionary companies.

The 2018 Shortlist

Best App

ATP Media

Juventus Football Club


Ordnance Survey

Sacramento Kings, Golden 1 Center

The Great Run Company, MYLAPS


Best Broadcaster or Live Sports Experience

ATP Media

BBC Sport

IMG, MST and Euroleague

Levuro AG

Pitch International Football Champions Tour

Timeline Television


Best Digital Development


Leicester City Football Club, Seven League, Sports Alliance, Pulselive, SeatGeek Enterprise (UK Sport), Digital Boutique and PCS Technology

Leicester Tigers and Clock Ltd

NBA and WSC Sports

OMNIGON and United States Golf Association

The AELTC, Wimbledon and IBM Interactive Experience


Best Elite Performance Technology

ILG Business Ltd

OptaPro and TruMedia Networks

SIS Pitches: SISGrass

STATSports Group Ltd

USA Hockey and New Start Mobile

Volt Athletics


Best Elite Sports Facility or Venue

Little Caesars Arena, Olympia Entertainment, Olympia Development, HOK and Barton Malow

Warner Stand at Lord’s Cricket Ground, Populous and Arup

Michael Johnson Performance

St. George’s Park


Best New Concept or Innovation



ETH Zurich: Cybathlon

iRewind and UBS




Best Participation Technology

Carestream Dental Ltd

ETH Zurich: Cybathlon

Madison Sports Group

Ojee Golf Ltd

OpenActive and Open Data Institute

Teamer, Club Website, League Website and Fixtures Live


Best Technology for Athlete Welfare

Catapult Sports

Gait Up and POMOCA

FC Barcelona

Return2Play Ltd

Swansea City Football Club and Other Media


Best Technology for Fan Engagement

Fanpictor AG

R4G Ltd

Spalk and FIBA

Sport Whispers

Swansea City Football Club and Other Media

Tata Consultancy Services


Best Technology for Sports Commerce and Supponor


KORE Software

Nielsen Sports

Sports Engineers, KNVB/Voetbalmedia and SportsAds



Most Innovative Sponsor, Rights Holder or Governing Body

ATP and ATP Media

Audi AG, Brands and Emotions GMBH and ARHT Media


FleishmanHillard, Gatorade and One Tree Forest Films

NASCAR and Microsoft

Tata Consultancy Services


Most Innovative Sports Equipment or Apparel

2nd Skull, Inc

Carestream Dental Ltd

Gait Up and POMOCA



Wattbike Ltd


Most Innovative Sports Partnership

BT Sport and Yospace

Cardiff City Football Club and Tripleplay

Forcetech Mouthwear, Rhino Mouthwear, Carestream, Fairbanks Dental Laboratory and Wessex Dental Laboratory

Genius Sports and Lega B

Right to Dream Foundation and Ghana Tullow Oil Plc

Sportradar and EHF


Most Innovative Wearable


Catapult Sports




STATSports Group Ltd


Sports Technology Agency of the Year


Seven League

The Goat Agency


yoveo and UBS


In keeping with the tech-forward nature of the Awards, all shortlistees were given a sneak, Augmented Reality preview, 24 hours before the official reveal. This came courtesy of AR app, skignz, who placed a digital announcement in the sky outside each successful brands’ office.


The 2018 ceremony will be hosted at The Roundhouse in London on May 3rd, an experience set to be enjoyed by leading industry figures, innovators and international athletes from around the world.


Click to learn more about the Yahoo Sports Technology Awards and Sports Technology Awards Startups.