Post-Podium Stories – TeraVolt

Time for another of our Post-Podium Stories with TeraVolt, the German digital media services agency, the latest to feature.

TeraVolt won the App of the Year category at this year’s The Sports Technology Awards for their work with the Deutsche Fußball Liga (DFL).

The submission was based on TeraVolt’s development of TVXRAY – an AI-based SaaS solution facilitating easy OTT integration and offers a highly personalized sports viewing experience – a tool that is now the foundation of the Bundesliga Interactive Feed. Judges praised the attention to detail in the entry, especially for personalisation and understanding of the target market.

Here, TeraVolt Founder and CPO, Tobias Fröhlich, gives us his thoughts on the latest market dynamics.

What has changed for your business in the last six months? 
As a growing start-up, growth in itself is of course the goal and that then gives confirmation. Winning an award reinforces this growth and, most importantly, puts much more quality into the confirmation. Industry experts have selected this one from hundreds of products. GREAT! Our employees are more motivated, more satisfied and you can also find awards in the sales. 

What are the biggest changes happening in your part of the sports sector?
Social media is threatening the TV industry, because younger audiences stop watching TV. But there only a few big (mostly) US companies, so the buyer side to media rights will shrink in the future. Monetization as it used to be, will only be possible, if engagement and personalization will be part of the TV industry. TV needs to become more TIKTOK than trying to safe old broadcast.

What the best piece of advice you’ve been given about working in sports / sports technology (personal or professional)?
1) Don´t talk deals, close deals (as told by a player´s agent)

2) In doubt leave it out (as told by a 20 years more experienced MTV manager)

3) Cross the bridge, when the bridge is there!

What the best piece of advice you’d pass on to a client or start-up in your world?
If you had one shot or one opportunity
To seize everything you ever wanted in one moment
Would you capture it, or just let it slip?

Famous lyrics from Eminem, of course!
The transformation is now. It´s a pleasure to work in these times, to shape products and propositions that never had been there at all…Enjoy it! Have fun!

To join TeraVolt as a Sports Technology Awards winner, make sure you enter the 2023 edition of the leading international celebration of tech-led innovation in sport. With over 50 industry experts, 22 categories and a judging system that is both independent and rigorous, an entry can see your brand one step closer to recognition as one of the best in world sport. Find out more here:

Enabling a New Era of Connected Sporting Experiences

Extreme Networks sports technology awards winner

By Markus Nispel, CTO EMEA, Extreme Networks

From World Cups to Wimbledon finals, Grands Prix to golf majors, the United Kingdom has a rich sporting heritage that isn’t easily surpassed. Hundreds of famous venues and stadiums across the country – many acting as the hub of local communities – have provided a place for millions of fans to take in some of the most extraordinary moments in sport.

It’s this power to unite and entertain that has helped turn sport into a multi-billion-pound industry in the UK. However, our US counterparts still have the edge when it comes to the digital capabilities of their sporting venues, many of which have undergone digital transformation overhauls in recent years.  By implementing new network technologies, these venues are enhancing fan experiences and improving operations for sporting organisations.  

So, as the likes of Manchester United and Liverpool FC embark on their own digital transformation projects, how exactly can modern networking solutions give sports organisations in the UK the tools to deliver more memorable fan experiences and drive better business outcomes.

Delivering a connected in-stadium experience

Many of the UK’s leading rugby, cricket, and football venues carry a huge amount of history. Although they have slowly upgraded technology infrastructure over time, they were originally designed in a different era that was very different to the highly connected world we live in today.  As these stadiums were not built with wiring in mind, meeting the required level of connectivity has typically been a challenge.

Today’s fans want to be able to share their experiences instantaneously with others around the world, requiring powerful wireless networking solutions built for high-density environments. With new generations of Wi-Fi like Wi-Fi 6 and Wi-Fi 6E, stadiums can ensure they have the bandwidth to better support fan devices that are connected to the network, as well as increase their use of fan-facing technologies such as mobile ticketing or cashless transactions.

At the same time, fans’ desire for constant connectivity can provide a goldmine of insights about fan preferences and operational efficiencies for event, venue and stadium operations teams to leverage through network analytics. This could include insights into behavioural patterns such as app usage in the stadium. Or, the data could help identify areas of foot traffic congestion, helping improve fan safety and measure the efficiency of mobile ticketing or mobile concessions.

Centralized network management can also allow operations teams to monitor and control network traffic and behaviour in real-time, so they can quickly troubleshoot and resolve any issues with the network. As venues and fans continue to become more connected, modern network capabilities will be the key to providing a safe and memorable experience.

Leveraging commercial opportunities

As well as continuing to improve existing revenue streams, technology is offering new, innovative opportunities for sports organisations. Pitch-side LED screens and perimeter boards provide a prominent example of how organisations and venues have implemented new technologies to help them connect with their partners and engage fans. However, modern connectivity is now taking this a step further.

Behavioural data is providing sports organisations with new insights into how their fans are engaging across the network. These insights can be used to drive new commercial deals or enhance the promotion of their own brand and merchandise, illustrating how network analytics is becoming ever more valuable across marketing, operations, IT and sponsorships. Understanding consumers’ expectations, in-stadium experience, and how that experience varies from event to event will empower executives to continue to customize and improve the overall experience.

We will continue to see major commercial deals for sports teams and venues which can enable them to reach new levels. Additionally, teams that can provide valuable insights into the evolution of their fans’ behaviour to meet their changing expectations and demonstrate the commercial capabilities of their venues provide a rationale for more lucrative partnerships in the years ahead.

Getting fit for the future

Although it’s virtually impossible to predict precisely how in-stadium experiences will evolve over the next decade, it is becoming increasingly clear that fans will drive the future of their own experiences. The onus is on sports organisations to enable this future in the most effective way.

This could involve gamification and connected technologies, which 7 out of 10 sports leaders view as being the greatest opportunity for sports in the years ahead. Thanks to the capabilities of modern Wi-Fi networks, artificial reality and virtual reality could become part of the in-stadium experience and provide commercial revenue streams for those organisations prepared to embrace them.

Ultimately, many of the UK’s major sporting venues are already taking steps to catch up with those in the US. But such transformations aren’t limited to only the biggest or most prestigious stadiums. We’ll likely see connected venues of all sizes emerge over the coming years, giving more fans and organisations access to enhanced in-stadium experiences and new revenue streams. Whether in venues new or historical, network connectivity will certainly have a key role to play.

Extreme Networks is a leader in cloud networking focused on delivering services that connect devices, applications, and people in new ways. For more information, visit Extreme’s website or follow the company on Twitter or LinkedIn.

Post-Podium Stories – NBA

sports technology awards winner NBA national basketball association Capgemini Innovation of Year Referee Engagement, Performance System

Six months on from The 2022 Sport Technology Awards we are revisiting our winners to hear their thoughts on the latest market dynamics.

The latest to feature in our ‘Post-Podium Stories’ is the National Basketball Association (NBA), winners of the Capgemini Innovation of the Year category for the organization’s Referee Engagement and Performance System.

The Referee Engagement and Performance System uses advanced technology to enhance the performance of referees in the NBA. This is the first time that officiating used an advanced technology-based system to directly instruct, improve, and impact referee performance to help maintain league expectations. Here, Matthew Futterman, Director of Referee Operations at NBA, gives us his update six months after collecting this coveted award.

What has changed for your business in the last six months?

One of the biggest changes in NBA Referee Operations in the last six months has been the implementation and training of new rules and initiatives heading into the 2022-23 NBA season. This summer, the NBA Board of Governors approved a change to the playing rules that will impose a heightened penalty when a defensive player commits a “transition take foul,” which is an intentional foul committed by a defender to deprive the offensive team of a fast-break opportunity. With this rule change, we must ensure our NBA officials are fully educated on the rule. This includes calibration on hundreds of plays both in person and through our Referee Engagement & Performance System (REPS) to align on how to properly adjudicate transition take fouls. 

What are the biggest changes happening in your part of the sports sector?

The biggest change in the officiating sector continues to be how technology and innovation can enhance performance, communication and accuracy among the different sports. In the NBA specifically, where decisions need to be made instantaneously with some of the best athletes in the world, we are constantly exploring new technological solutions that can further aid and enhance decision-making for officials on the floor.

What the best piece of advice you’ve been given about working in sports / sports technology (personal or professional)?

One of the best pieces of advice I have been given about working in sports is to always raise your hand to help or learn something new. That is to say, by being open to saying yes to something, you never know where it is going to lead you or what opportunities may arise! 

What the best piece of advice you’d pass on to a client or start-up in your world?

One piece of advice I’d pass on to a client or start-up is to seek to understand rather than be understood. You may think that your solution is exactly what someone is looking for, but without understanding their challenges and pain points you may be missing out on the right approach to help solve their problem! 

To join the NBA as a Sport Technology Awards winner, enter The 2023 Awards 𝑵𝑶𝑾. For more details and to view the full list of categories please visit

Post-Podium Stories – European Tour Group

european tour group dp world tour driving innovation in golf sports technology awards golf

Six months on from The 2022 Sport Technology Awards we have revisited our winners to hear their thoughts on the latest market dynamics.

The second to feature in our ‘Post-Podium Stories’ is European Tour Group, winners of the Governing Body of the Year category, with Michael Cole, Chief Technology Officer.

The European Tour group is driving innovation in golf through the creation of award-winning content, pioneering tournament formats and the use of the latest technology to boost fan engagement. 2021 was culmination of a four-year programme to radically overhaul the organizations entire IT infrastructure resulting in the organization being recognised as a technology visionary.

What has changed for your business in the last six months?

There have been several developments in the technology space.We ran a complete Broadcast Remote Production at the Cazoo Open de France in September – operating the main TV production facility at the IMG Studios in Stockley Park. We also launched our inaugural Virtual Twin at the BMW PGA Championship at Wentworth, an on-course first for golf spectators. We essentially used gaming technology to create a digital twin of real-time golf action across the course, ensuring that spectators could always see the action on key holes.

We continue to develop our smart venue deployment strategy and we are currently working on a high-tech facility for the Ryder Cup in Rome next year.

We also launched a ground-breaking Players Portal – a unique self-management and knowledge tool for our players that allows us to be paperless and provides a one stop shop for all their needs.

The Tour also announced its commitment to halve our carbon emissions by 2030 and be net zero carbon by 2040. Technology is going to be vital to achieving this, so my team continues to work with our Head of Sustainability to find ways to be contactless, paperless, and remote where we can. With COP27 this month, this important subject continues to be front and centre and we’re determined to do our bit.

What are the biggest changes happening in your part of the sports sector?

Although the significant digital transformation we’ve undertaken through the past five years has created greater agility and accessibility in our global operations, which successfully saw us through the challenges of the pandemic, right now we are facing renewed operational challenges from global IT supply shortages, skill shortages and price inflation. We continue to develop an operating framework and technical solutions that are robust and rugged to withstand these challenges and will continue to place us at the forefront of technology advancement in sport.

We are also looking forward to embracing emerging technologies including the Metaverse, NFTs, LEOs and 5G. For example, we are about to launch our first ever Metaverse gaming product to fans which is hugely exciting.

What the best piece of advice you’ve been given about working in sports / sports technology (personal or professional)?

Pathways into sport don’t necessarily follow a conventional route – I started in the development of head-up display systems for military aircraft! There are credible pathways from education, corporates and a military environment to get into this industry. I’m a big believer that valuable skills can come from a wide range of places and diversity of thought is important if you want to remain innovative, We have launched a new programme – Golf Futures – which is all about educating people from underrepresented groups in society on the opportunities a career in golf and sport can bring. A mantra that has stayed with me is to have the vison of where you want to get to, and then find the pathway.

What the best piece of advice you’d pass on to a client or start-up in your world?

Remember, technology alone is not the solution – processes and people are vital in turning the technology into a purposeful and successful solution.

The Sports Technology Annual Review and Power List – Out Next Week

sports technology annual review and power list English Institute of Sport EIS insights information strategy expert

Next week sees the launch of the third edition of The Sports Technology Annual Review, created in association with The English Institute of Sport. 

The Review gives those with a professional stake in the sector – both in athletic and business performance – a practical view of the key aspects shaping the landscape.

In a short time, The Review has garnered industry respect as an authoritative resource, achieving thousands of downloads each year. It is now viewed as required reading for industry commentators and senior figures across the sports sector.  

The 2022 Review will be equally informative, valuable and well-received. 

Trading Through a Triple-Whammy 

The past year has delivered a triple whammy in the form of economic challenges, energy restrictions and an unstable supply chain but, despite this, many of the predictions made by our authors in The 2021 Review have proved unfailingly accurate. 

At the time of publication last year, predictions for the global sports technology market value were around US$8 billion; the actual valuation proved to be US$17.9 billion, demonstrating tech-led innovation’s power within the wider sports market.  

When compiling The Review, it was exciting to realize just how far sports has come in the past 12 months and whilst the post-pandemic era is throwing up more external challenges that could have been predicted, the sector remains as exciting and dynamic as ever. 

Power List Voting Changes 

An eagerly-anticipated segment of The Review is The Power List – an annual assessment of the brands and organizations which are taking the most tech-forward approach to innovation in modern sport.  

Since initial publication in 2020, the method of compilation has evolved and this year hundreds of industry leaders were invited to cast their votes as to which brands should make the list and where they should rank.  

The results might surprise a few people, and there might be a few brands which feel their rank is not commensurate with their true standing. To this we would counter that every judge was given an even-handed summary of each organization in contention for a Power List place.  

With Thanks to Our Partners 

As well as the EIS, we are excited to have partnered with some of the most knowledgeable brands in international sports for selected chapters.  As experts in their respective fields, the intelligence shared by Capgemini, Engage Digital Partners, HOK, Sportradar and The Sustainability Report has been invaluable.  

An Exciting New Format 

As in everything The STA Group does, we strive to offer insight, not just data. To that end we believe we have added even more value this year by publishing via RELAYTO. This has transformed what was a static document into an engaging and interactive experience.  

The Review contains embedded videos and live links to sources and resources, all of which provide more intelligence, more easily as well as a greatly enhanced UX overall.  

The 2022 Sports Technology Annual Review and Power List will be an accessible, authoritative and valuable tool on which you can draw for future planning and strategic decision making. It will leave you better informed and potentially more inspired. 

Follow The STA Group here to ensure you are among the first to see The Sports Technology Annual Review

Post-Podium Stories – WSC Sports

WSC SPORTS winners of Best Technology for Communications and Storytelling sports technology awards

Six months on from The 2022 Sport Technology Awards we revisited a selection of our winners to hear their thoughts on the latest market dynamics.

The first of our ‘Post-Podium Stories’ features WSC Sports, winners of the Best Technology for Communications and Storytelling category in collaboration with DAZN, with VP Growth, Vadim Drozdovski.

WSC Sports’ solution utilizes advanced AI and machine learning to analyse live sports broadcasts and create and publish customized short-form videos in real-time. Leading OTT provider, DAZN, leverages this technology to engage with football fans, driving traffic to its content and platforms.

What has changed for your business in the last six months?
In the past six months WSC Sports has signed a host of new clients all across the world such as College Sports Conferences in the USA, OTT platforms and broadcasters, and the largest football leagues in Europe, including Serie A and La Liga – all are now utilizing our AI highlights technology. We’ve grown exponentially too in terms of headcount and now have more than 350 employees at our offices in Tel Aviv, London, New York, Sydney, China & Japan – by the way we’re still recruiting!

What are the biggest changes happening in your part of the sports sector?
Sports consumption habits are rapidly changing all the time, this isn’t a new phenomenon. Fans now expect more match content than ever before, they want it easily discoverable and accessible across more devices and platforms, and they want it instantly available. Meeting this demand, while adding revolutionary fan experiences and successfully monetizing their content is the biggest challenge for rights holders – this is where WSC Sports comes in. 

What is the best piece of advice you’ve been given about working in sports / sports technology (personal or professional)?
Sometimes when you’re flat out working in a field that you love, which crosses over with your favourite pastime and it’s hard to separate yourself from work and actually being a sports fan. Be grateful that you get to work in a field that you love, but don’t forget to enjoy it!

What is the best piece of advice you’d pass on to a client or start-up in your world?
Remember the fans. At the end of the day, we pretty much all serve them, so ultimately, if what you’re doing or developing is keeping them happy then you’re on the right path and don’t lose sight. Find a way to excite the fans and everyone else will want to work with you.