2020 Sports Technology Awards Shortlist Revealed

March 11, 2020

93 Brands, 19 Unique Sports and 10 Governing Bodies make the List

LONDON, UK: On 11th March 2020 the Sports Technology Awards 2020 shortlist was revealed, featuring the innovations and technologies that are now in contention for an internationally coveted STA trophy.

Having received hundreds of entries, from 31 countries, representing 45 sports, 50 industry leaders from sports, technology and business spent approximately 25 days collectively determined which were the best in 15 individual categories. One again the full shortlist comprises some of sports biggest organizations as well as many of its most visionary, including F1, ASICS, World Athletics, Manchester United and La Liga lining up to contest the silverware against emerging brands such as ShotTracker, WearTech Therapeutics and Let’s Do This.

Rebecca Hopkins, STA Group CEO, said: ‘The range of technology showcased this year, as well as the caliber of organizations participating, has been outstanding. The Sports Technology Awards are a highly prized, globally respected mark of excellence but this has only been possible thanks to our amazingly knowledgeable, committed judges and the support of visionary brands across the international sector. Consequently, it is reasonable to claim that this shortlist is a comprehensive, unique and authoritative representation of what innovations are important in sport. We look forward to announcing the winners at our ceremony on the 10th September at The Londoner, Leicester Square.’

Asha Philip, multi-medalist Olympic sprinter, and Bryan Habana, legendary Rugby World Cup winner and members of the judging panel added: ‘Any athlete serious about their performance embraces technology; we thought our knowledge was good but having seen the range of technologies now out there, as well as how innovative they are, we are staggered by how fast our world is evolving. Being shortlisted is a real achievement given the standard of entries we reviewed.’

The 2020 ceremony will be held at The Londoner, London’s newest ‘super-boutique luxury hotel’ on the hugely prestigious Leicester Square – giving guests the chance to walk the red carpet at an iconic landmark. Gathering to see which brands will win are leading sports industry figures, technology visionaries and elite athletes. Tickets are available through the Group’s Global Ticketing Partner, Ticketmaster Sport, on its Universe platform.

The 2020 shortlist is listed below

Agency of the Year

  • Delete
  • Eleven Sports Media
  • Engage Digital Partners
  • Other Media
  • Sportsdigita
  • WMT Digital

Best Digital Technology

  • Blackbird: Ultra-fast Digital Content Creation
  • Datapowa: POWA index AI Sponsorship Valuation
  • KORE Software: From Data to Insights and Action
  • StreamAMG: StreamPlay End-to-End OTT Solution
  • VITEC: EZ TV IPTV and Digital Signage
  • World Athletics with Creative Technology and Visual Edge Media: VR Event Planning
  • Xperiel: Rox Platform Creating Mixed Reality, Gamified and Interactive Experiences

Innovation of the Year

  • BT Sport: Ultimate Sports Experience
  • Genius Sports: GeniusLive Streaming
  • Intel and Manchester City FC: Put Fans on the Pitch
  • LifeFuels: Smart Nutrition System
  • Nielsen Sports: Nielsen Fan Insights 2019
  • Teqball: SMART V2 Table
  • Wattbike: AtomX Smart Bike

Best Sports Equipment or Wearable Technology

  • AfterShokz: Aeropex Open Ear Sports Headphones
  • AfterShokz: Xtrainerz Sports Headphones
  • Platysens: Outright Rowing Telemetry System
  • PlayerMaker: Performance Tracking and Analysis
  • SAP with Keytree and Sports & Wellbeing Analytics: PROTECHT Intelligent Mouthguard
  • ShotTracker: Performance Tracking and Analysis
  • Vald Performance: AirBands Wireless Blood Flow Restriction Cuffs

Best Technology for Elite Performance

  • Catapult Vector: Athlete Monitoring and Performance Analytics
  • LaLiga: Mediacoach Integrated Analysis Platform
  • PlayerMaker: Performance Tracking and Analysis
  • Spiideo: Sports Video Recording and Analysis
  • Sportlogiq: iCE & PiTCH Camera Tracking Data and Insights
  • WearTech Therapeutics: WearTech Tights

Best Technology for Fan Engagement

  • Chiliz: Socios.com Fan App
  • ELEVEN SPORTS: Watch Together
  • GameOn Technology: Chatbots
  • International Equestrian Federation: e-League Dressage
  • Pixellot and Sporttotal: AI-Automated Sports Production
  • Singular.live: Interactive Overlays

Best Technology for Injury Prevention or Rehabilitation

  • AfterShokz: Aeropex Open Ear Sports Headphones
  • Capenergy Medical: Tecartherapy Devices
  • Contego Sports: N-Pro Rugby Headguards
  • Empowerband: Interlocking Ankle Support
  • Enertor: Enertor Insoles
  • SAP with Keytree and Sports & Wellbeing Analytics: PROTECHT Intelligent Mouthguard

Best Technology for Participation

  • Footy Addicts: Game Organization Platform
  • Let’s Do This: Online Marketplace for Endurance Events
  • Pitchero: Club Management Solution
  • Spond: Grassroots Sports Organization App
  • Swim England: My Learn to Swim App
  • TackleBar: TackleBar Football

Best Technology for Sports Betting

  • Colossus Syndicates: Sports ‘Crowdbetting’
  • Genius Sports Group: Betgenius Live Sports Data
  • Incentive Games: Free to Play
  • Scientific Games: OpenSports End-to-End Sportsbook Solutions

Best Technology for Sports Commerce

  • ASICS and iRewind: Personalized Video Technology
  • fibodo: Booking Management Platform
  • Formula 1 and Goodform: F1 Fan Voice Online Research Community
  • Formula 1 and Meshh: Project Fanzone Sensor Technology
  • Populus and Formula 1: Winning Hearts and Minds with Biometrics
  • Tappit and Birmingham City FC: RFID Payment Solution

Most Innovative Sports App

  • Apadmi and SailGP: The SailGP App
  • Manchester United FC: Match Centre
  • Paddle Logger: Water Sports Mobile App
  • Racefox Run: Digital Coaching
  • Spond: Grassroots Sports Organization
  • TCS NYC Marathon: Official Race App

Most Innovative Sports Broadcast or Broadcast Technology

  • BBC Sport with dock10 and Alston Elliot: Virtual Reality Studio
  • BT Sport: World-first Live 8K Broadcast
  • Kiswe Mobile: Cloud-based REMI Production
  • Pixellot and NFHS: The US High School AI Revolution
  • SailGP and Timeline Television: Remote Production
  • Sunset+Vine: INEOS 1:59 Challenge

Most Innovative Sports Partnership

  • Ascot and UtterBerry: Smart Ticketing at Ascot
  • ASICS and iRewind: Reaching Future Customers
  • FIBA and Atrium Sports: The Connected Stadium
  • FITE and ITV: Every Which Way
  • MLB and Mitel: London Series 2019
  • Supponor and Lagardere Sport: Virtual Advertising

Governing Body of the Year

  • International Equestrian Federation for Digital Fan Engagement
  • RFU for Digital Fan Engagement with IBM
  • World Athletics for Athlete Presentation Projection Mapping

Use of Esports by a Sports Brand

  • Dorna Sports: MotoGP™ Esport Championship
  • Formula One Digital Media: F1 Esports
  • NBA and Take-Two Interactive: NBA 2K League

Please direct media enquiries to ENS on 020 3150 2080 or  email

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